"In five years, the coolest stuff on the iPad shouldn’t be Spider-Man 5, Ke$ha’s third album, or the ePub ver sion of Annabel Scheme. If that’s all we’ve got, it will mean that Apple suc ceeded at invent ing a new class of device… but we failed at invent ing a new class of content. In five years, the coolest stuff on the iPad should be… jeez, you know, I think it should be art."