infovore + advertising 46
Creative Destruction: How Advertising Is Swallowing the Creative Class
20 days ago by infovore
"I'm sure the first thing that came out of the Gutenberg press wasn't that great," she said. "The Bible?" asked the startled moderator. "No, I'm sure there was a lot of crap before then..." "No, I think the Bible was the first thing." (Bookmarked for this quotation alone).
advertising
creovation
20 days ago by infovore
Boutiquiers « Matthew Sheret
august 2011 by infovore
"A nation, then, of agile operators, tailoring solutions to personal demand and producing the highest quality work possible. That’s a motivating image."
business
manufacturing
advertising
making
translation
august 2011 by infovore
Creative Review - The making of a Coca-Cola neon sign, 1954
june 2011 by infovore
How ads used to be made. Some beautiful photographs here.
design
advertising
sugarwater
history
june 2011 by infovore
intercourse with biscuits - the anti-coren market
january 2010 by infovore
"Unless your surname's Coren you're going to need some help getting into the journalism industry." Great advertising from the Press Gazette
nepotism
journalism
pressgazette
advertising
january 2010 by infovore
Art Game Star Jason Rohrer Joins Ad Collective | GameCulture
june 2009 by infovore
"After a stint shuttling back and forth from his farm in upstate New York to LA, where he consulted on a project for Steven Spielberg and EA, Rohrer has now joined the roster of multimedia stars at Tool of North America, which produces high-end commercials and interactive campaigns for the top advertising firms in the nation." Hmm.
games
advertising
jasonrohrer
notsure
june 2009 by infovore
Art & Copy Film / Welcome
june 2009 by infovore
"ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight). Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture." Sounds good - Scratch was excellent.
advertising
copywriting
film
documentary
dougpray
movies
june 2009 by infovore
Honda Insight - Let It Shine on Vimeo
april 2009 by infovore
Yes, it's advertising, but that's really, really, really clever. Nicely done.
video
marketing
honda
advertising
unconventional
surprising
april 2009 by infovore
Origami In the Pursuit of Perfection on Vimeo
march 2009 by infovore
"Commissioned by the advertising agency Nordpol+ Hamburg I designed the origami models and consulted the stopmotion as well as the computer animators of this world wide corporate movie that tells the story of the japanese sports brand ASICS. The movie won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awarts, silver at the Clio in Miami and two times bronze at ADC Germany." And it deserves all those awards; a beautiful piece of animation and paper-folding.
animation
advertising
stopmotion
trainers
motiongraphics
orgiami
asics
onitsuka
march 2009 by infovore
Chris Heathcote: anti-mega: intangible
february 2009 by infovore
"Are all these industries in such terminal decline that they’re grasping around for any revenue stream or way out? Or is this the converged future, where business and culture are one and the same? Not only can’t I tell whether things are real or marketing vehicles any more, I can’t even determine what’s being marketed." Chris has a point.
marketing
advertising
sales
product
branding
convergence
february 2009 by infovore
Whopper Sacrifice: Ditch 10 Friends, Get a Free Whopper | So Good
january 2009 by infovore
"Instead of encouraging you to join a group, find new friends, or spread the word, Burger King’s new Whopper Sacrifice Application is offering you a free Whopper if you DE-FRIEND 10 people from your friend list." Um.
marketing
advertising
facebook
friending
burgerking
insidious
january 2009 by infovore
YouTube - Japanese PS3 Bioshock ad
january 2009 by infovore
Japanese Bioshock commercial. Nifty: no in-game footage, but there's something that feels like it overlaps right.
games
advertising
bioshock
japan
january 2009 by infovore
The weird science of stock photography. - By Seth Stevenson - Slate Magazine
december 2008 by infovore
"I was startled to realize that stock photo and video purveyors actually create material in anticipation of demand... These suppliers of the world's commercial imagery are making bets on what life will look and feel like in the near future." But of course.
advertising
marketing
photography
prediction
stock
future
stockphotography
gettyimages
december 2008 by infovore
Julia Roberts | A Better Course
december 2008 by infovore
"Of all the adverts I’ve seen this year, I think this (late entry) surprised me the most. Not because of the concept - the hilarious coincidence that sometimes people who are not famous share names with people who are famous has been used before - or the clumsy copy. It surprised me because I actually know the person in the photograph. And she really is called Julia Roberts." So do I. She really is, you know.
advertising
marketing
branding
december 2008 by infovore
YouTube - Tiger Woods 09 - Walk on Water
december 2008 by infovore
Powazek is right; this is definitely smart advertising, and full props to EA/W+K for just taking the credit and not trying to make it "viral"; it'll do that anyway. Although: it really is a glitch, you know.
advertising
marketing
games
ea
wiedenandkennedy
youtube
video
viral
smart
december 2008 by infovore
At 10:10, a watch smiles
december 2008 by infovore
"Timex sets their watches to precisely 10:09:36 while Rolex waits almost a minute until 10:10:31." Some lovely observations collated by Kottke.
clocks
watches
timepieces
advertising
branding
marketing
december 2008 by infovore
Whose day? | A Better Course
november 2008 by infovore
"The moisturiser, far from the trusted friend and counsellor of the first reading, is The Picture of Dorian Gray." Alex tries to read that Nivea ad that's all over stations right now. It is confusing.
advertising
product
brand
november 2008 by infovore
Barnardo's I Children in trouble online ads I Hunting ad
november 2008 by infovore
"This shocking but real dialogue that features in this film gives a clear indication of how the UK today is demonising children." Powerful advertising, for a strong campaign.
children
advertising
campaign
society
barnardos
uk
november 2008 by infovore
russell davies: design engaged the second
october 2008 by infovore
"The dataspace of the well-tempered environment will soon be invaded by logos, credits, banners and offers. The financial temptations will, I suspect, be too hard to resist." Loads of excellent stuff in here besides this, though. Can't recommend enough.
ubicomp
spimes
design
spam
cities
totalexperiencedesign
data
visualisation
information
advertising
october 2008 by infovore
YouTube - Samsung Omnia (i900) Unboxing
october 2008 by infovore
This is wonderful "wilfully fictional" advertising: an affectionate pastiche of the geek's love of unboxing videos, with some wish-fulfillment as to what unboxing ought to really look like.
youtube
samsung
marketing
wilfullyfictional
advertising
unboxing
pastiche
october 2008 by infovore
Politics, GTFO
october 2008 by infovore
"Do you really want them campaigning in your hobby? I don’t."
games
advertising
politics
campaigning
october 2008 by infovore
Politics: Barack Obama Campaigns on Burnout Paradise
october 2008 by infovore
"EA has confirmed that the advert was paid for by Obama."
politics
burnout
advertising
games
america
barackobama
october 2008 by infovore
Chris Heathcote: anti-mega: you're doing it wrong
october 2008 by infovore
"The big dilemma is that needs are different. I’m normally on Mobile Google Maps when I’m frantically trying to find a place, often the hotel I’ve booked. I’m lost, I want to sleep – I’m not exploring the possibility space, and I don’t want to wade through marketing garbage. Note that this doesn’t make sense for these kinds of advertisers either: I’ve booked already, and I don’t want alternatives." Once again, the problems of the mobile context (rather than the mobile technology) rear their heads.
mobile
advertising
geo
geolocational
maps
google
october 2008 by infovore
MEX - the strategy forum for mobile user experience - Is it time Blyk was re-classified?
october 2008 by infovore
"Content is an expensive, messy business and fraught with quality risk. Network resources like minutes and texts are an attractive commodity and one where the wholesale price is falling all the time." Interesting analysis of Blyk.
mobile
advertising
media
content
network
blyk
october 2008 by infovore
Seth's Blog: What advertising can't fix
september 2008 by infovore
"Microsoft may very well not be broken. The world needs reliable bureaucracies that mollify the needs of corporations and individuals in the center of the market. But if it is broken, advertising isn't going to fix it."
marketing
microsoft
strategy
google
apple
advertising
sethgodin
september 2008 by infovore
This Blog Sits at the: Brand tactics
september 2008 by infovore
"Brands are built...out of culture...out of meanings from culture. In the Volvo campaign, the meaning was safety and symbol for this safety was a little girl. Pretty standard. But this book is interested in new ways to source meaning. Let's look at new, emerging brand tactics." More excellent posts from Grant.
brands
branding
strategy
advertising
marketing
september 2008 by infovore
This Blog Sits at the: Brands Behaving Badly
august 2008 by infovore
Great selection of posts on how brands need to behave (and how they sometimes fail to do so) from Grant McCracken.
brands
marketing
corporateculture
business
innovation
advertising
august 2008 by infovore
I Believe in Advertising | Advertising Blog & Community » Stella Artois: PSP
august 2008 by infovore
"Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool." Fosters use a pre-loaded PSP as sales demonstration tool; it does very well.
psp
advertising
marketing
brand
promotion
fosters
stellaartois
australia
august 2008 by infovore
IBM Slides
july 2008 by infovore
"It's 1975 And This Man Is About To Show You The Future. (Scenes From An IBM Slide Presentation)" Such typefaces; such hair.
advertising
art
brand
computing
business
corporate
presentation
slideshow
ibm
july 2008 by infovore
Favourite Monkey Crisps | A Better Course
june 2008 by infovore
"...making that context a part of your marketing is going to be much more relevant to customers than being dismissive of your competitors could ever be." Alex on marketing and copywriting, again. Good stuff (and: good snacks!)
copywriting
marketing
branding
advertising
snacks
snackfood
crisps
june 2008 by infovore
I Believe in Advertising | Advertising Blog & Community » EA Games: Goodbye, Proud Mother, Back Home
june 2008 by infovore
Hey kids: this is the Uncanny Valley. It won't sell your games. The last ad in particular is horrific.
ea
games
uncannyvalley
terrifying
advertising
horrible
medalofhonor
scarredforlife
june 2008 by infovore
This Bottle | A Better Course
june 2008 by infovore
"people... are going to judge your product on that single thing that you think is so important... Have you thought through everything about that? Are you happy with dealing with all those implications?"
marketing
branding
copywriting
hackability
media
advertising
june 2008 by infovore
russell davies: pre-experience design
may 2008 by infovore
"if we're trying to create great experiences, that we align the expectations to help the case we want to make."
design
experience
advertising
desire
psychology
behaviour
may 2008 by infovore
I Believe in Advertising | Advertising Blog & Community » Bloodbuster: Llama, Killer Klowns, Shock Waves, The Stuff
may 2008 by infovore
Rather liked these adverts for BloodBuster.
advertising
humour
films
movies
may 2008 by infovore
Lifeblog: Blood from stone: Don't focus on ad revenue from social networking services
april 2008 by infovore
"I've never been satisfied with folks trying to build services that generate 'eyeballs' just to 'monetize' that traffic with ads." Charlie rightly lays into the monetizers.
socialnetworking
socialsoftware
socialmedia
social
business
advertising
monetization
marketing
april 2008 by infovore
Flickr: Photos from the decapitator
january 2008 by infovore
the_decapitator: he finds ordinary bus-shelter adverts, and then graphically - and entertainigly - decapitates someone in them. entertaining! subversive! hurrah for culture hacking.
culture
hack
hacking
advertising
humour
subversive
silly
january 2008 by infovore
I Believe in Advertising | Advertising Blog & Community » Volkswagen Tiguan: The moving city
january 2008 by infovore
Lovely commercial for a Volkswagen SUV - "The city never rests; enjoy the movement." Not sure a SUV is the best way to enjoy the movement, but I say their point.
advertising
commercial
tv
car
january 2008 by infovore
peterme.com :: Locating value in interaction design consultancies
january 2008 by infovore
"I've just been mulling over why product design firms, which create value, don’t seem to be perceived as valuable as marketing design firms."
product
design
brand
marketing
advertising
january 2008 by infovore
kitschbitch
january 2008 by infovore
Katy is blogging again. Hurrah! It looks good, so far.
blogging
friends
media
planning
advertising
january 2008 by infovore
Chris Heathcote: anti-mega: blog all dog-eared pages: Truth, Lies and Advertising by Jon Steel
december 2007 by infovore
"There are a lot of similarities between design and advertising, notably the treatment of real market feedback and the opinion of the client, and I think this book nails when and how to do proper user research."
advertising
analysis
nonfiction
book
commentary
december 2007 by infovore
Brand Autopsy: Buckley’s: The Good Taste of Bad Taste
november 2007 by infovore
"For years Buckley’s Cough Mixture, available in Canada since 1919, has been highlighting the fact their cough syrup tastes horrible, but it works." Love some of the taglines; a smart bit of marketing for the kind of products you hate but need...
advertising
branding
marketing
medicine
november 2007 by infovore
Subtraction: If It Looks Like a Cow, Swims Like a Dolphin and Quacks Like a Duck, It Must Be Enterprise Software
october 2007 by infovore
"Lotus Notes, an application whose awkward integration of multiple feature sets I’ve only ever heard spoken about with violent disgust, promotes itself as freakish software. This is a campaign that can only make sense in the ... world of enterprise soft
enterprise
software
design
advertising
marketing
product
october 2007 by infovore
RussellBeattie.com - Lego Rocks (Redux)
september 2007 by infovore
Wow. Just wow. Phenomenal print adverts for Lego, that manage to sum up the brand so well.
advertising
branding
graphicdesign
lego
september 2007 by infovore
Times to Stop Charging for Parts of Its Web Site - New York Times
september 2007 by infovore
"...indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users..." - you don't say?
paywall
business
advertising
online
newmedia
newspaper
newyorktimes
publishing
journalism
september 2007 by infovore
Unpacking the Zeitgeist
july 2007 by infovore
"...at which step in this narrative would my 1977-era audience first say "you've got to be shitting me!" ... and when would they start moaning and holding their head in their hands?"
wow
spamming
advertising
goldfarming
futureshock
july 2007 by infovore
Potlatch: the marketing 'we' and other lies
september 2006 by infovore
These marketing strategies are bogus forms of anti-capitalism, fraudulent denials of the unbreakable-but-contradictory relationship between quantity/exchange value and quality/use value. Between them, they promise a new economic culture, in which 'economy
business
society
advertising
marketing
economics
september 2006 by infovore
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