If one assumes that all of the copies sold were the $39.99 based edition (the collector's edition was sold for a $69.99 retail price, but also is being sold for much more) then Blizzard made just under $112 million from the sales of the boxed software alone, on a single day.

O’Connor has built companies in the ’80′s, ’90′s, and ’00′s. He says the main difference between building a company in 1995 and 2012 is the fact that the Internet is essential. “In 1998 we were just laying the foundations, building roads, laying the plumbing, many didn’t know what it was or how to use it.  Today I can go online while flying across the country and Obama has a blackberry.” He says back then it was hard to focus on your core competency as a startup because you also needed to build your own infrastructure. “Most companies were doing it all themselves, from creating the software to deliver their website to developing an ad serving system. Some of our biggest competitors at the start were publishers that had already built an ad serving system.” Today he says startup costs are lower and there are infinitely more resources. “When starting DoubleClick we couldn’t scale fast enough, at FindTheBest.com we can scale in a day.”

- medici effect: explore adjacent areas
- strategy as committing to the next step
- you never know the final answer
- picasso had thousands of paitings, einstein published 200 papers, some of which never received a citation

- great people should be taking risks
- management vs entrepreneuring
- m: people and careers, grow organization value, added value coaching: do best with what you got
- e: innovation, do the impossible, burn hot, possibly burn out
- e is not correlated with age, management is
- people become less creative as they lose confidence
- make your users feel like heroes (ex, badges)
- gaming is not competition but helping