Harry Potter is the only publishing brand big enough (so far) to break all the rules about how e-bookstores work. Instead of being sold through the retailers and their devices, or even through the publishers, all sales are made through a site owned and branded by the author. Rowling and Pottermore convinced retailers to digitally support the books with device syncing, bookmarks, and all the trappings that usually are only provided for books sold through the retailers’ own sites.

“This is the first time Amazon and B&N have driven customers off their platform to another site, and then given the ability to push that content back to their device,” Pottermore CEO Charlie Redmayne told The Bookseller.

The only major holdout in the United States is Apple, which insists all titles sold through iBooks use the agency model in order to sell and support Rowling’s books. In the months to come, Redmayne still hopes to work out an agreement with Apple and other retailers, perhaps by the time the interactive Pottermore fan site finally launches. Right now, Pottermore is basically an e-bookstore with a zombie social wrapper.

Beyond disaggregation, personalization is ultimately the most powerful consumer value of digital media. My mother’s TV experience was to walk over to her TV set and turn a dial to select among three channels to satisfy her individuality. But in the next generation, no two people will receive the same recommendations from the millions of content choices available.

This is disruptive disintermediation on a scale that I don’t think any media company has yet begun to imagine. And of course Philipp’s example illustrates that it’s not just big media companies that will be disintermediated — it’s everybody.

Der explizite Fokus auf Content (und nicht auf Medien) als Begründung für
die Branche behebt die Unklarheit über das, was die Wertkette durchläuft.
So sind Zeitungsverlage deshalb wichtig, weil sie über das
Weltgeschehen informieren, unabh

Making money by the disintermediation of the film making process is going to be made by giving people a way to make their profession easier. In the future CEO’s will be film makers. Making films is about telling a story. It’s about getting ideas from

It seems that DVR playback is adding significant audiences to some shows, but does not appear to be affecting the level of live viewing overall.

The BBC is not making programmes it is making 'atoms', tiny elements going everywhere in the digital landscape. The controversial Creative Archive is an attempt to "unlock" elements, "atomise the archive".

You can’t ‘own’ all the relationships audiences have in the web world so the best plan is to ‘atomise’ content, disintegrate, to ‘explode’ into places where they are.

YouTube needs to maintain “consumer generated content” to keep people returning to the site and avoid being dissintermediated by large content owners. the amateur video content is the only edge YouTube has over Big Media.

Die Erschütterungen des Newsgeschäfts durch Blogger und das Internet. Amateure eröffnen neue Möglichkeiten und bringen Fakten ans Licht die sonst nicht bekannt würden. Außerdem wird das Medium neu definiert.

Eine Erklärung an die Massenmedien, was mit dem Publikum passiert ist. Wenn es einmal Interaktiv wurde bleibt es das auch will nicht mehr zurück. Die Medien besitzen nicht mehr allein die Pressen. Sehr gut!

Es bewegt sich alles auf On Demand zu. Die Medienunternehmen müssen diese Bedürfnisse verstehen. Außerdem findet die Disintermediation statt. Das heißt die Mittelmänner werden ausgeschalten (aggegatoren, portale usw)