Beyond disaggregation, personalization is ultimately the most powerful consumer value of digital media. My mother’s TV experience was to walk over to her TV set and turn a dial to select among three channels to satisfy her individuality. But in the next generation, no two people will receive the same recommendations from the millions of content choices available.

Disaggregation — taking apart media — is only step one of the media revolution. Step two — or 2.0 — is finding dynamic ways to put it back together.

The idea that there should be a formal link between the tele- part and the vision part has ended. Now, and from now on, the form of a video can be handled separately from it’s method of delivery. And since they can be handled separately, they will be, b

The result of unbundling, disaggregation, the loss of pipe control (to use Andy Kessler’s construct) — i.e. the inability to force people to consume content they don’t want — is that content businesses don’t scale anymore.But all those MySpace p

long tail businesses disproportionately benefit the aggregator. While they create new opportunities for content providers "down the tail" who might not otherwise have been noticed, they create even greater collective benefits for the Amazon, the Google, t