It's a Prisoner's Dilemma game. But:

An interesting twist is permitted on this particular TV show, because the contestants get a chance to discuss strategy. Normally the play here seems simple: you try to persuade the other person that splitting is a good idea, and that you can be trusted. This time, one of the contestants plays a different and very clever approach, signalling a clear warning to his opponent. The fact that he works in charitable sector funding only makes it better.

And do watch to the very, very end of the clip. It is worth it.

If you work in a physical retailer, read this. Your future employment might depend on understanding its lessons.

Scoble pitches in: "I watched two girls pull out their iPhones. One used Red Laser to scan a book in the store. Another checked in with Foursquare. <br />
<br />
"I realized just what they were doing: wasting time more efficiently!<br />
"Google doesn’t get this new behavior. Google’s engineering culture doesn’t quite grok why people would waste time. Why they would update their Facebook profiles for hours every week. Or, even, set “relationship status.” Yeah, they might copy Mark Zuckerberg and put some of those features into whatever social system they will reveal at Google IO, but I don’t think the culture really gets why those things work.<br />
<br />
"They help us waste time more effectively."