More partners? Erm.. an iPad app? Erm.. We're scratching our heads a bit, here.

A 12.5% conversion rate already. Remember how long it took to reach that in Europe?

Music analyst Mark Mulligan: "The iTunes app is outdated and bloated. It’s long overdue competitive disruption. Spotify’s music app is clean and elegant, just like iTunes used to be. With Facebook integration, a celestial jukebox, music management and even device syncing (of sorts) Spotify may actually stand a half-decent chance of getting many of its iTunes-using customers to start using Spotify as their main music app.    <br />
"But despite the PR, Spotify is not actually trying to be an iTunes Killer at all. They’re trying to learn how to co-exist, using the iTunes ecosystem as their habitat. Almost a parasitical co-existence: if the host dies the parasite dies too. The fate of iPods, iPhones and iPads is inextricably linked with iTunes."