guardiantech + search   40

Introducing the Knowledge Graph: things, not strings >> Official Google Blog
Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words.</p><p>
But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings.


Google is in effect moving to the semantic web. It's a huge move. Our take <a href="http://www.guardian.co.uk/technology/2012/may/16/google-unleashes-new-seach-tool">here</a>.
google  search 
12 days ago by guardiantech
How Google Search works, in a nutshell >> Hubspot.com
Good primer on how things have changed. Note that you never get primers like this about Bing or similar. Why not? Is Microsoft missing a trick?
google  search 
4 weeks ago by guardiantech
Social search: dead on arrival? Or on life support? (And can it still be resuscitated?) >> Search Engine Land
You’re walking down a busy street in New York City, and suddenly you have a craving for a chocolate muffin. You pull out your iPhone, type in “chocolate muffin New York” – and the magic of search kicks in. Your mobile device’s GPS tracker locates you instantly, finds a list of bakeries and coffee-houses nearby that sell muffins, and presents them for you to select from.</p><p>

Beside (or beneath) each result is an icon. A starry icon, which in a universally understood language, rates the result as ‘Great’, ‘Not so hot’ and ‘Terrible’ – through the simple expedient of yellow colored stars.</p><p>

You pick the 5-star rated bakery, get directions to it from Google Maps, and arrive at the store. You bite into the muffin and the delighted grin you wore as you stepped in turns into a wry grimace of dismay.</p><p>

It tastes awful!


Ludicrous scenario, but the general point is hammered home: "social" search (Facebook Likes, Twitter followers, Google+ followers) is already being manipulated by SEO experts so that it simply isn't trustworthy. Which implies that real "human" search will remain more trustworthy, though that conclusion is carefully avoided.
seo  search  social 
5 weeks ago by guardiantech
Yahoo CEO: Must be clearer about what we won’t do >> paidContent
Yahoo announced first-quarter results on Tuesday night:
We’ve heard it before, heck, we’ve said it before. Yahoo has been weighed down for years by way too much product. Thompson’s light-bulb moment came after discussions about what it would take to change Yahoo: “Yahoo has been doing too much for too long … We need to be clearer going forward about what we won’t do.” How is he going to fix this? Fifty properties that “don’t contribute meaningfully” are being shut down. I’ve been told most of them are outside the U.S. but Yahoo won’t confirm that or provide details. Hard to imagine that 50 will be enough but Carol Bartz did give him a head start.</p><p>

Instead Yahoo will focus on the properties that contribute the most engagement and revenue — news, finance, sports, entertainment and mail. R&D and resources will go to owned-and-operated sites, halting third-party efforts.


Among the things that new chief executive Scott Thompson says aren't working is the alliance with Microsoft, which provides search via Bing. That's a big problem for Microsoft.
microsoft  yahoo  search 
5 weeks ago by guardiantech
Yahoo-Geddon: leaders debate layoffs and more today >> AllThingsD
Kara Swisher says Yahoo is having a big think about:
How and where the company will make large-scale cuts in staff, which I have previously reported were coming and will perhaps be numbering in the thousands; which businesses to sell off and which to keep, including its ad tech unit; the correct structure for the reconfigured entity; and who will be left to run it all when it is all settled.

Also up for debate is the best course of a two-pronged effort — being led primarily by CFO Tim Morse and members of his corporate strategy team — to renegotiate its search and advertising partnership deal with Microsoft, while also engaging in active discussions with Google about it taking over Yahoo’s search business.


No explanation of why it might switch back to Google from Microsoft's Bing. But it would be a huge blow to Microsoft if it does.
yahoo  microsoft  search 
8 weeks ago by guardiantech
Viviane Reding responds to Reporters Without Borders’ criticism of “right to be forgotten” >> Reporters Without Borders
The right to be forgotten is not an absolute right. The proposed Regulation, which the European Commission adopted on 25 January 2012, provides for very broad exemptions to ensure that freedom of expression can be fully taken into account. This will allow, for instance, news websites to continue to operate on the basis of the same principles.


And so it moves on.
google  search  socialnetwork 
10 weeks ago by guardiantech
Text advertising blindness: the new banner blindness? >> International Journal of Usability Studies
From May 2011:
Practitioners should realize the following about text advertisements:

Users demonstrate text advertisement “blindness” when viewing web pages. This means that information displayed in areas of the page dedicated to text ads (e.g., top of the page, right side) is generally ignored or viewed last.
Users are less likely to find information on a web page if it is located on the right side of the page than on the top of the page if both areas resemble text ads. This is especially true when they are searching for specific information.

When conducting an informational, or semantic, search, users have equal amount of difficulty finding information that is embedded in an ad either at the top or on the right side of the page.


There's more, equally interesting.
google  search  advertising  usability 
10 weeks ago by guardiantech
Search behavior of iPad users in Russia >> Yandex
According to Yandex.Metrica, by the end of January 2012, at least one million of all online visitors to websites in the Russian internet4 were iPad users. More than 700,000 of them were from Russia.

The iPad was officially released in Russia in November 2010. By that time, several tens of thousands of iPads were already in use in the country. In early 2011, their number exceeded 100,000 and then it increased six times during the year. Over the same period, the number of both mobile phone users and PC users also went up, but the progress was significantly slower than the growth in the number of iPad users – the number of mobile phone users increased 2.5 times, while the number of PC users grew only 1.4 times.


This sounds like one of those old jokes - "in Soviet Union, search engine watches you!"
search  ipad  russia 
10 weeks ago by guardiantech
Google Knowledge Graph could change search forever >> Mashable
That's a Mashable "forever", so bring salt. However:
Google has a confession to make: It does not understand you. If you ask it “the 10 deepest lakes in the U.S,” it will give you a very good result based on the keywords in the phrase and sites with significant authority on those words and even word groupings, but Google Fellow and SVP Amit Singhal says Google doesn’t understand the question. “We cross our fingers and hope someone on the web has written about these things or topics.”

The future of Google Search, though, could be a very different story. In an extensive conversation, Singhal, who has been in the search field for 20 years, outlined a developing vision for search that takes it beyond mere words and into the world of entities, attributes and the relationship between those entities. In other words, Google’s future search engine will not only understand your lake question but know a lake is a body of water and tell you the depth, surface areas, temperatures and even salinities for each lake.


Sounds very like the semantic web that Tim Berners-Lee imagined so long ago but is still waiting to happen.
google  semantic  web  search 
11 weeks ago by guardiantech
Google Search Quality Meeting: spelling for long queries (annotated) >> YouTube
As part of our continued effort to be more transparent about how search works, we're publishing video footage from our internal weekly search meeting: "Quality Launch Review." We hold the meeting almost every Thursday to discuss possible algorithmic improvements and make decisions about what to launch. This video is from the meeting that happened on December 1st, 2011, and includes the entire uncut discussion of a real algorithmic improvement to our spell correction system.


Fun, and insightful. We're also looking forward too to the video from the week when they debated pushing Google+ results up in the US but not the rest of the world (particularly Europe).
google  search 
11 weeks ago by guardiantech
At Google, advertising is crowding out search results >> Ed Bott
Ed Bott:
For years, Google was famous for its clean, uncluttered layout and its excellent search algorithms. Those days are long gone.

Google <a
href="http://www.zdnet.com/blog/bott/microsoft-apple-and-google-where-does-the-money-come-from/4469">gets 96% of its annual revenue</a> from advertising. Search results produce no revenue. That has led to some tremendous distortions and a horrifying breakdown in the once-clean Google experience.</p><p>I present Exhibit A, which I discovered thanks to <a
href="http://twitter.com/#!/trevin/status/176451086985601026">Twitter</a>.

If you’re signed in to your Google+ account and you search for <strong>pet meds</strong>, a little ad module appears at the top of the search results, with your email address already filled in.


Less obvious outside the US, but just wait for the EC antitrust decision.
google  advertising  search 
11 weeks ago by guardiantech
How to remove your Google search history before Google's new privacy policy takes effect >> Electronic Frontier Foundation
Pretty easy: "Note that disabling Web History in your Google account will not prevent Google from gathering and storing this information and using it for internal purposes. It also does not change the fact that any information gathered and stored by Google could be sought by law enforcement."
google  internet  privacy  search 
february 2012 by guardiantech
Eli Pariser: Beware online 'filter bubbles' >> TED.com
Stunning talk, just nine minutes long, whose key message is embodied by comparing two peoples' searches on one word: Egypt.
As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.


The best use you'll make of nine minutes today. (Thanks @ocoonassa, from the discussion about Google's Dafari hacking.)
charlesarthur  facebook  google  search  algorithms 
february 2012 by guardiantech
AOL Partners with blinkx for Video Search >> Aol.com
Good for Cambridge-based Blinkx:
AOL today announced that its video search results are powered by blinkx. In turn, blinkx will incorporate AOL's premium video assets into its current index of over 35 million hours of content, making them easily searchable and accessible to users around the world.

The partnership expands the quantity and quality of AOL's video search results and also delivers integrated Safe Search tools that block adult oriented content from minors.


A few years ago, Blinkx was poised to take over the world because of its ability to search inside video. Somehow the promise wasn't quite fulfilled.
video  search  charlesarthur 
february 2012 by guardiantech
Wolfram Alpha Pro democratizes data analysis: an in-depth look at the $4.99 a month service >> The Verge
On Wednesday, February 8th, Wolfram Alpha will be adding a new, "Pro" option to its already existing services. Priced at a very reasonable $4.99 a month ($2.99 for students), the new services includes the ability to use images, files, and even your own data as inputs instead of simple text entry.
wolfram  search  data  joshhalliday 
february 2012 by guardiantech
Anti-vaccine activists, 9/11 deniers, and Google’s social search >> Slate Magazine
A somewhat contentious viewpoint:
In more than a dozen countries Google already <a href="http://googleblog.blogspot.com/2010/11/helping-you-find-emergency-information.html">does something similar</a> for users who are searching for terms like "ways to die" or "suicidal thoughts" by placing a prominent red note urging them to call the National Suicide Prevention Hotline. It may seem paternalistic, but this is the kind of nonintrusive paternalism that might be saving lives without interfering with the search results.


Morozov argues that Google should do the same for vaccine wackos, 9/11 loons and climate change denialists. (Not his phrase.) Trouble is, how soon before we're being upbraided for any and every opinion we hold?
google  search  truth 
january 2012 by guardiantech
Larry Page to Googlers: if you don’t get SPYW, work somewhere else >> PandoDaily
Sarah Lacy at her new Pando Daily site:
a source tells us that CEO Larry Page, who seems to be hell-bent on competing with Mark Zuckerberg whether it’s the right thing for Google or not, had this to say to employees at a Friday staff event after the Search Plus Your World launch: “This is the path we’re headed down – a single unified, ‘beautiful’ product across everything. If you don’t get that, then you should probably work somewhere else.”

The quasi-ultimatum caught our source by surprise and underscores just how important this new direction is for Page. It also helps explain why Google’s PR was so silent since evidence of the Don’t Be Evil toolbar came out yesterday. If this is the future of the company and it flies in the face of Google’s stated values, what can they say?


Google's PR didn't respond when we asked for a comment on the "Don't Be Evil" bookmarklet. It fits.
business  data  google  search  charlesarthur 
january 2012 by guardiantech
DuckDuckGo sets new traffic record, but stats show how dominant Google and others are >> Search Engine Land
ComScore says there were 18.2 billion explicit core searches in the U.S. in December. Some quick math indicates, then, that DuckDuckGo’s query volume is about 0.00004 of overall search activity — or about one in every 25,000 searches.

So again, props to DuckDuckGo on the new records and for even showing query data to the public at all. (Wouldn’t it be great if Google and Bing did the same?) But wow … still such a long, long way to go.


DuckDuckGo is, indeed, a pretty good search engine (which doesn't gather any user data). Oddly, we can't get Chrome to make it our default search engine.
search  searchengines 
january 2012 by guardiantech
Facebook Coalition To Google: Don’t Be Evil, Focus On The User >> John Battelle's Search Blog
We can feel last year's "data war" bubbling up.
"This is a tool meant to directly expose Google’s recent moves with Google+ as biased, hardcoded, and against Google’s core philosophy (which besides “don’t be evil,” has always been about “focusing on the user”)."
google  facebook  search  joshha 
january 2012 by guardiantech
Sharing a search story >> Matt Cutts
Matt Cutts of Google uses his personal blog to defend the usefulness of Google's decision to push Google+ rankings miles above where they would otherwise appear (if based on, say, number of external links).

But the commenters, who are polite and reasoned, simply don't seem to agree with him. At all. Even Danny Sullivan, the search engine expert who is usually a great supporter of Google, is unhappy (his comment is in there).
google  search  google+  googleplus 
january 2012 by guardiantech
Google Search *needs* to get better >> P00p0n
"The basic functionality of the engine has been the same since it launched back in 1996 - You type in a query, their algorithm scans the web and outputs the most relevant websites for your query. That’s a staggering 15 years without a truly significant change in the system. Sure, they got a lot right over the years. I like news, images, doodle, instant, the fact that I can search the web for content by timestamps. Brilliant. But, is it as good as search can get? Not even close."
google  search 
december 2011 by guardiantech
Search engine monte >> blekko
Blekko, which started up in 2010, has the rather marvellous "/monte" function which does the search against three search engines - Bing, Google and Blekko - and offers them in three anonymous columns. Choose one and you find out which it is.

See if you can spot which is which on this search for "search".
charlesarthur  search  from delicious
december 2011 by guardiantech
Browse your old tweets >> Twimemachine.com
"Use TwimeMachine to easily browse through your old tweets (max 3200). Read what you said ages ago."

Depending how often you tweet. But it does show up Twitter's lack of a good archive.
twitter  tools  search  history  from delicious
december 2011 by guardiantech
Dear Bing & Yahoo: pushing deckchairs around isn't a good plan >> Search Engine Land
Danny Sullivan asks (as he's been asking for a while): "What’s the plan, Bing? Because 'at least I’m going to do something' isn’t enough.<br />
"In reality, the plan seems to be hang in there long enough until Yahoo slips away. It’s probably not a bad plan. Another plan might be to stop spending all that money on advertising. That never worked long term in the past. Marketshare might not drop, but the red ink might.<br />
"And, reading from Ad Age today, it sounds like the whole Decision Engine idea might be going away period. Sounds good. How about something fun, play off that old joke everyone thought Bing stood for, 'Because it’s not Google.' Give us some ads like 'Bing: We’re Not Google.'"
charlesarthur  bing  yahoo  search  google  from delicious
september 2011 by guardiantech
US users' searches being redirected before reaching search engines >> Electronic Frontier Foundation
"Two weeks ago, EFF published an analysis with researchers at Berkeley ICSI about the redirection of search traffic at a number of US ISPs. The company involved, Paxfire, contacted us to discuss its practices, and based upon those discussions and some further analysis we have a number of clarifications and updates to report. These clarifications are of course our own, and not Paxfire's.<br />
"Overall, Paxfire admits that it sends users' searches through its proxy servers (we call this redirection; Paxfire disagrees), and that while the proxies look at the searches for specific things, Paxfire maintains that it does not retain logs of these queries unless the user is searching for specific trademark terms using the search box in the browser. In those cases, the search and IP address are logged and the user is sent to the brand’s website directly, rather than to the search engine, and Paxfire and the ISP collect a fee for the referral."<br />
Has Paxfire ever heard of Phorm?
charlesarthur  search  from delicious
september 2011 by guardiantech
Google ad rate for Microsoft said to be under US investigation >> Bloomberg
"Adam Kovacevich, a spokesman for Mountain View, California- based Google, said that while company officials didn’t know the details of Microsoft’s allegations about ads, rates are usually determined in part by how closely related an ad is to a user’s search.<br />
“'One of the reasons our ad system works so well is that it is built on showing relevant ads to consumers,' Kovacevich said.<br />
"Jack Evans, a spokesman for Redmond, Washington-based Microsoft, confirmed the company had made advertising complaints against Google and declined to discuss specifics.<br />
"Google 'shouldn’t be permitted to pursue practices that restrict others from innovating and offering competitive alternatives,' Evans said. 'That’s what it’s doing now.'"<br />
<br />
Microsoft seems to be claiming that ad rates for it were hiked 50-fold.
charlesarthur  google  microsoft  search  from delicious
september 2011 by guardiantech
FTC Focuses Google Probe on Android, Web Search >> WSJ.com
"U.S. antitrust regulators are focusing their investigation of Google Inc. on key areas of its business, including its Android mobile-phone software and Web-search related services, people familiar with the probe say."
google  android  search  antitrust  joshhalliday  from delicious
august 2011 by guardiantech
News, Articles, Videos and Photos Search Results >> WSJ.com
"U.S. antitrust regulators are focusing their investigation of Google Inc. on key areas of its business, including its Android mobile-phone software and Web-search related services, people familiar with the probe say."
google  antitrust  joshhalliday  android  searchengines  search  from delicious
august 2011 by guardiantech
Bing Becomes a Costly Distraction for Microsoft >> NYTimes.com
"Microsoft needs to concentrate on a different kind of search: finding a buyer for Bing, its online search business. Bing is the industry’s distant No. 2 after Google. It has become a distraction for the software giant — one that costs shareholders dearly. The division that houses Bing lost $2.6 billion in the latest fiscal year. Facebook, or even Apple, might make a better home for Bing. A sale would be a boon for Microsoft’s investors."
bing  microsoft  joshhalliday  search  searchengines  from delicious
july 2011 by guardiantech
Google tests an interface optimized for infinite scrolling >> Unofficial Google Blog
"Alon Laudon spotted a new experimental interface for Google's results pages. The most important change is that most navigation elements continue to be visible even when you scroll down. The navigation bar, the search box and the search options sidebar have a fixed position, which means that you no longer have scroll to the top of the page to edit the query or switch to a specialized search engine."<br />
<br />
Is it bad that a first reaction was "I wonder when that was patented?"
google  search  charlesarthur  ui  ux  from delicious
july 2011 by guardiantech
This Is what Microsoft Is getting for Its big Bing investment >> Business Insider Chart of the Day
"After spending billions of dollars over the last two years fighting Google with Bing, what does Microsoft have to show for it?<br />
"Not much from a marketshare perspective. The latest comScore data shows Bing's share is at 14.4%, and it's not exactly growing like a weed."<br />
<br />
More like a stick, really.
bing  google  search  from delicious
july 2011 by guardiantech
Escape your search engine filter bubble >> Hacker News
Matt Cutts of Google dives into the discussion on how to keep away from your personalised web history.
charlesarthur  google  search  from delicious
june 2011 by guardiantech
Google exec says it's a good idea: open the index and speed up the internet >> Silicon Valley Watcher
"What if there was a single [internet and website] index that anyone could access?<br />
"You would get an immediate speed increase in the Internet for no additional investment in infrastructure.<br />
"Google and others, could perform their own analysis of the index using their secret algorithms. After all, the value is not in the index it is in the analysis of that index."
charlesarthur  google  internet  search  from delicious
may 2011 by guardiantech
Google Correlate
Draw a curve using your mouse, and Google will tell you the search terms that best fit it. Like Google Trends in reverse. Possibly you get bonus points if one of the matched searches is for pr0n.
charlesarthur  google  internet  search  data  visualisation  from delicious
may 2011 by guardiantech
Google decides knowledge is power >> I, Cringely
"Microsoft did more than just try to out-search Google. They gave some serious thought to how to make the quest for information on the Internet more productive and useful. Bing struck a chord with users and competitors alike and one result is that Google, too, is becoming more results-centric. That’s what is largely behind this perceptual shift from search to knowledge. It was behind Google’s Instant Search results, too — a technically non-trivial effort that lies at the heart of what this particular column is all about. For the moment, Google trading search for knowledge is just posturing, but in the longer run it has really significant meaning. It’s a game-changer."
charlesarthur  google  bing  search  from delicious
may 2011 by guardiantech
Google decides knowledge is power >> I, Cringely
"Microsoft did more than just try to out-search Google. They gave some serious thought to how to make the quest for information on the Internet more productive and useful. Bing struck a chord with users and competitors alike and one result is that Google, too, is becoming more results-centric. That’s what is largely behind this perceptual shift from search to knowledge. It was behind Google’s Instant Search results, too — a technically non-trivial effort that lies at the heart of what this particular column is all about. For the moment, Google trading search for knowledge is just posturing, but in the longer run it has really significant meaning. It’s a game-changer."
charlesarthur  google  bing  search  from delicious
may 2011 by guardiantech
Bing Facebook Friends Now Fueling Faster Decisions on Bing >> Bing Community
Big move: "Starting today, you can receive personalized search results based on the opinions of your friends by simply signing into Facebook. New features make it easier to see what your Facebook friends “like” across the Web, incorporate the collective know-how of the Web into your search results, and begin adding a more conversational aspect to your searches. Decisions can now be made with more than facts, now the opinions of your trusted friends and the collective wisdom of the Web."
facebook  bing  socialsearch  search  searchengines  joshhalliday  from delicious
may 2011 by guardiantech
Bing Microsoft and RIM helping people make better decisions with Bing on BlackBerry >> Microsoft Bing blog
"This morning at RIM’s annual Blackberry World, Microsoft CEO Steve Ballmer announced on stage a new alliance between Microsoft and RIM, outlining how the two companies can work together to help people make better decisions with Bing on BlackBerry devices.<br />
Central to this collaboration, , Blackberry devices will use Bing as the preferred search provider in the browser, and Bing will be the default search and map application for new devices presented to mobile operators, both in the United States and internationally.  Also, effective today Bing will be the preferred search and maps applications with regular, featured placement and promotion in the BlackBerry App World carousel."<br />
<br />
Two things. First, if RIM has been smart then it will have driven a hard bargain on this, which means that it will get a payment for every use - and installation? - of Bing. Second, will people who want to change it be able to?
charlesarthur  search  bing  from delicious
may 2011 by guardiantech

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