"The ads will be marked “Sponsored” and a rate limit will ensure users see no more than 1 Sponsored Story in the news feed per day. They’ll only feature stories about friends or Pages that users already like. Users won’t be able to opt out of seeing Sponsored Stories in the news feed or having their activity used in them, but they will be able to ‘x’ out individual ads. The ads won’t immediately appear in the mobile news feed, though Facebook is considering the idea as we discussed earlier this month."

"Pretty much ever since Paul Buchheit suggested “Don’t be evil” as a corporate values statement (and Amit Patel begun writing it on whiteboards around the office), any time Google does something people don’t like, they begin calling it 'evil' and complaining that Google is violating its prime directive.<br />
"But surely 'evil' means something more than just 'wrong' or 'bad'. If the girl across the street peers through your window to watch you undress, we might say that was bad and wrong and awful, but I don’t think anyone would try to claim it was evil."<br />
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Thoughtful: captures the essence of how Google, and companies that succeed in building loyal customer bases, think, and how it differs from those which don't.

"I almost always am asked "What does a Product Manager do?" whenever people read my previous title. It is one of these titles within the industry that depending on which brand you belong to has different meanings."<br />
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Interesting approach to team building.