"The Fire is by no means a dumb device. It’s just that it’s more of a “hall pass” than a real computer. I can research, write, and file a 2,000 word article on my iPad, complete with photos imported from my SLR. The most ambitious thing I could accomplish with the Fire would be to receive a Word file attached to an email from my editor, make some cuts and changes, and then email it back.

"I’m sure that the Kindle Fire team sleeps soundly, regardless. Through all of the Fire’s features and the ways that the device presents itself, Amazon clearly wants to define the Fire as a content device with tablet-ish bonus features available to users who wish to seek those functions out."

Generally, he's positive about it; his point though is that it's not an iPad or a personal computer. Compare and contrast...

"It was only a couple of months ago that I was blogging about the online battle between the iPad and Kindle. Back in August, iPad dominated the UK search market, with twice as much search volume as the Kindle. Amazon’s announcement last week of a new backlit tablet to challenge the iPad, called the Kindle Fire, has turned the market on its head."

People really, really want to know about Kindle Fire. This isn't actually good news for Google, but it's great news for Amazon.