gordonbrander + marketing   6

Forget the resume, kill on the cover letter
"A resume can get you not-rejected, a cover letter gets you hired."
business  management  marketing  hiring  resume  job  advice  interview 
june 2009 by gordonbrander
Hi, I’m Jason
Jason's pitch to 37Signals, resulting in his hiring. That is one *heck* of a pitch.
design  portfolio  resume  marketing  entrepreneur  business  inspiration 
may 2009 by gordonbrander
Seth Godin: Sunk costs, quitting and the value of your brand
Pushing through, becoming the best at what you do is the key to success. But, if you have to become someone you're not, or have to change your brand into one that's a future failure to do so, you're better off quitting instead.
business  leadership  marketing 
march 2008 by gordonbrander
1000 True Fans
Or, "How to make a living in the world of the Long Tail"
art  blog  business  community  marketing  newmedia  web  communication  advice  design  truefans 
march 2008 by gordonbrander

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