People who learn things independently develop strategies and infrastructure to get all the things they would get if they were going to school.

As of February 2012 I’m writing a book for O’Reilly Media. Its working title is “Understanding Computation”.

It’s a book about old, deep ideas from theoretical computer science, deconstructed and explained in an engaging, practical way for an audience of working programmers.

Here was the deal: In exchange for providing Amazon a 90-day exclusive, authors get their book(s) listed with the Lending Library, which allows Prime members to borrow books electronically. Second, authors would be able to run free promos -- for each 90-day period I enroll in Select, I could make the book available for free for up to five days, divided however I liked.

At first, I wasn't sure what to think about it, especially given the exclusivity requirement. Part of me was aghast -- how dare they ask me to pull my book from the other retailers! And then something occurred to me. Between October 1 and December 31, I had sold a grand total of .... ONE book on all the non-Amazon platforms -- that one sale on Barnes & Noble.

Also worth a discussion -- what doesn't help or boost sales. I hate to say it, but I'm gonna. My blog, my Facebook fan page and Twitter feed didn't help push the book beyond the confines of my regular following.

The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players—designers, graphic artists, editors—stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses.