“Design for Emotion” is a guide to understanding and creating emotional products and interfaces.
Based on the author and co-author’s combined experience of over 30 years in the fields of graphic, interactive and industrial design, human factors, ergonomics, product management and product innovation, “Design for Emotion” explores the basic questions around designing emotional experiences with the products and interfaces we use.

“Design Ethnographers find ways for people – within and across industries – to tap into unexpected insights that might have been missed otherwise. We think understanding people keeps a business on track.”

captures DE in a really lovely way. I think our task goes beyond that too – we also have the responsibility to find a way to effectively communicate those unexpected insights to the people who need to hear them. I thought it was really telling in our class discussion today when we hit on the thoughts behind different groups of people having differing goals and ways of approaching various issues. Like Jon said, if you have a hammer everything starts to look like a nail…