"If we can't laugh at ourselves, we'll be ill prepared to deal with
criticism. And criticism is healthy for any technology community, but
especially one whose ambitions are as large as ours. We are trying to
build a global, integrated system for planet-wide sharing of
descriptions of all things and their interconnections. Described like
that, it sounds like drug-addled idiocy, but that's what we're doing.
And the only way we'll manage it is if we do it in good humour."

Good list of use cases related to tv/web convergence, from Danbri.