Attention world: It is now time to take social media seriously.

Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in

Only pure-play online marketing firms can manage social media.

While many metrics help marketers determine the success of things like messaging, lead campaigns, and brand awareness there is one all-important metric that I

Social Media Strategy Blog Social Media Consulting

Music promotion advice for musicians

Social media is hot, just take a look at Google Trends to see the comparison between topics like search marketing being eclipsed by social media in

A printout for www.go2web20.net with currently almost 3,000 applications. Technology-Web-20

The AppGap: group blog on the future of the office and work

Analytics packages are focusing on real-time tracking and graphical representations of visitor data. Here are 50+ tools to monitor and analyze your web traffic.

Every year, I collect the best posts as written by bloggers and journalists on Internet Marketing. Today, I share the 2008 list.

In order to save time reading RSS, you should optimize your RSS subscription list (i.e. unsubscribe to those that do you do not find worth reading). By adopting correct reading habits

Blogging Is Like The Wild West: Here Are Some Rules To Live By

In this lively, interactive session, Chase and John discuss how advertising agencies and brand marketers are benefiting by developing a detailed social graph of a brand's targeted audience in preparation for a social media marketing campaign. These social graphs provide key demographic information, as well as an in-depth understanding of common interests and affinities. In addition, they identify those people that are most socially-connected to the target community and have potential influence on their purchasing decisions. Also, will discuss the latest technologies developed to create these detailed social graphs and the importance of widgets (or "WidgADs"), contests, consumer-generated content, and other social media best practices in getting influencer's engaged to ignite a campaign and make it go viral. Real world scenarios and case studies of successful affinity- and influencer-based viral marketing campaigns are presented and discussed. Featured Speakers: Chase McMichael, Found...

It's hard to beat the marketing power of thousands or even millions of people doing your marketing for you, but getting a campaign to go viral can be a tough challenge. In order to go viral, something has to have mass appeal.

social media, marketing and PR tips, commentary and review written by Chris Lynn and Marie Williams

Marketing and Media in the Age of the Empowered Consumer, from crayon Chief Strategy Officer Greg Verdino.