Local maxima and the perils of data-driven design
february 2012 by fjordaan
At UX Week 2010, Facebook Product Designer Adam Mosseri gave a presentation called Data Informed, Not Data Driven. It’s an excellent talk and Adam gave some really good examples demonstrating how data-driven design can take you into “local maximum”, which is essentially a design cul-de-sac caused by a blinkered over-emphasis on Analytics and MVT.
local
maximum
facebook
design
ux
adam
mosseri
harry
brignull
mvt
a-b
testing
february 2012 by fjordaan
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