Interesting & I think kind of important article about a band (WU LYF aka a bunch of stuff) that consists mostly of mystique. Part of a larger trend in the age of immediate accessibility towards creating secrecy, scarcity, a new underground when all the bohemias are so overfished (and you can tell this is a trend because this is the *fake* version of it, run by an ad man in London). Towards what David Lynch calls "the blatant esoteric."