I have no idea what's being said in the video but it's still touching.

Hockey is trying to reach out; they really are. But they're not asking what female fans want first, or are even seemingly interested in their feedback. They're just making their best guess and hope it makes the majority of female fans happy. It's classic of at least NHL marketing - do something, then throw it at the wall and see if it sticks. Has no one ever heard of focus groups?

This is not wishful thinking from an out-of –touch activist. Eric Anderson’s study “Updating the Outcome” shows that athletes who have come out recently suffered through far, far fewer negative experiences with coaches, teammates, and fans. In the past year, more and more athletes, executives, coaches, and sports media personalities have come out, with no significant negativity or harm. Over 50 NHL players have signed on to appear in a “You Can Play” PSA, to overwhelmingly positive reaction. Anecdotally, many of the teams who have attended one of our Invisible Athlete Forums have changed the culture of their locker room in order to be more gay friendly- just in case.  Several of those teams have even signed up to make their own PSAs. It is rapidly becoming the norm for sports teams to have, accept, and win with openly gay members.

Does Eric Hassli know how to score ordinary goals?

When asked by The Barna Group what words or phrases best describe Christianity, the top response among Americans ages 16-29 was “antihomosexual.” For a staggering 91 percent of non-Christians, this was the first word that came to their mind when asked about the Christian faith.

Siri, how do you get Josh Hamilton out?