"I think a big key to CNN.com’s higher engagement rate is a cleaner UI - that is well-tuned to drive you to another story. Could it be better? Sure - but overall it’s pretty simple."

"(It’s) a quick way to catch up on how a story has developed over time," explains CNN.com senior producer Rachel Clarke. "Now, when we want to give history, context and background to a developing story, we go back through our archives to find ‘milestone’ events and then link those together in an interactive window."

"Get a story on CNN.com and see your traffic explode. The mega-news site is now linking to stories done by affiliates of its CNN Newsource service."

"Where we find the CNN headlines we humbly believe would make for EXCELLENT CNN T-Shirts and wonder why they're not chosen."

"Users will be in charge of deciding what constitutes news, and which submissions should be removed." The community will decide what the news is," CNN News EVP Susan Grant told Mediaweek. "We are not going to discourage or encourage anything.."

How can you expect decent and professional war coverage from a news network that acts like an armed forces PR unit? No wonder the Guardian and the BBC get more and more traffic from the US.