"When I started in photography, Kodak was the trusted source. (Sound familiar, newspaper people?) We might flirt with funky European Agfa and exotic Asian Fuji, but when it was time to get serious, it was Kodak Tri-X and Kodak paper and Kodak Dektol. In a digital world, Kodak's brand means little. And if you think your newspaper's brand is a huge asset, you probably need to get out and talk to some young people now and then."

"...almost without exception, organizations are run by people who want to protect the old business, not develop the new one."

"The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is." (via swissmiss, like so many other times as well... thnx)