fabianmohr + advertisement   137

What newsrooms should learn from Kodak // yelvington.com
"When I started in photography, Kodak was the trusted source. (Sound familiar, newspaper people?) We might flirt with funky European Agfa and exotic Asian Fuji, but when it was time to get serious, it was Kodak Tri-X and Kodak paper and Kodak Dektol. In a digital world, Kodak's brand means little. And if you think your newspaper's brand is a huge asset, you probably need to get out and talk to some young people now and then."
print  business  onlinejournalism  advertisement  brand 
january 2012 by fabianmohr
USA Today Delays Charging for IPad App // AdAge
""It's generating so many impressions, and we have such advertising demand for this that it would be a very poor business decision right now to put up a pay wall," said David Hunke, president and publisher of USA Today. "
ipad  tablet  business  advertisement  paidcontent  usatoday  onlinejournalism  print 
june 2010 by fabianmohr
How I Ran an Ad on Fox News // SlateV
"Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100."
google  tv  video  business  advertisement  foxnews 
march 2010 by fabianmohr
Cookie monster versus "soft" paywalls // yelvington.com
"To let casual visitors in the door while challenging regular users to pay, you have to rely on cookies, and the cookie monster won't let you do that. Cookies just aren't very reliable for that purpose."
onlinejournalism  advertisement  business  paidcontent  cookies 
january 2010 by fabianmohr
"Better than free" by Kevin Kelly // Edge
"When copies are super abundant, they become worthless. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied."
internet  business  sharing  distribution  advertisement  opensource  culture  copyright  future  community 
december 2009 by fabianmohr
Google AdWords: Display-Anzeigen - Generator
"Kein Designer erforderlich! Sie können Display-Anzeigen ganz einfach und schnell erstellen. Verwenden Sie Ihren eigenen Text, Ihre Bilder und Ihr Logo und wählen Sie dann ein Anzeigenformat aus über 40 professionell entworfenen Vorlagen aus."
business  advertisement  google  adsense 
september 2009 by fabianmohr
Is Fast Flip Really the Best Google Can Do to Save the News? // ReadWriteWeb
"Overall, Fast Flip just seems like a disappointing product. The cooperation with content producers is interesting, though we wonder if a single AdSense unit on the site will really make newspapers any money. Google Reader or personalized applications like my6sense on the iPhone or feedly on the desktop just seem far more interesting and usable than browsing through a series of screenshots."
news  google  googlenews  aggregation  usability  business  advertisement  distribution 
september 2009 by fabianmohr
Eight barriers to local paid content // yelvington.com
"From the viewpoint of the consumer, you're not nearly as unique and special as you think."
business  onlinejournalism  local  advertisement 
march 2009 by fabianmohr
Readability // arc90 lab : experiments
"Reading anything on the Internet has become a full-on nightmare. As media outlets attempt to eek out as much advertising revenue as possible, we’re left trying to put blinders on to mask away all the insanity that surrounds the content we’re trying to read. It’s almost like listening to talk radio, except the commercials play during the program in the background. It’s a pretty awful experience. Our friend to date has been the trusty “Print View” button. Click it and all the junk goes away. I click it all the time and rarely print. It’s really become the “Peace & Quiet” button for many."
browser  plugin  usability  onlinejournalism  advertisement  adblock 
march 2009 by fabianmohr
Star Tribune files for Chapter 11 bankruptcy // StartTribune
"Like most newspapers, the Star Tribune has experienced a sharp decline in print advertising. Its earnings before interest, taxes and debt payments were about $26 million in 2008, down from about $59 million in 2007 and $115 million in 2004."
print  business  advertisement 
january 2009 by fabianmohr
Time Inc. Tops List of Digital Earners in Publishing // Advertising Age
"...the industry as a whole still has a lot of work to do if it's prepping for a post-print universe, according to new analysis and estimates by Advertising Age."
print  onlinejournalism  business  advertisement  time  newyorktimes 
january 2009 by fabianmohr
Roy Greenslade: Online is the future and the future is now // The Guardian
"The fight that counts in 2009 is the one for online eyeballs seeking news and informed comment, not for the passive audience handed a freesheet with the minimum of journalistic merit or public benefit."
print  onlinejournalism  local  business  advertisement  großbritannien 
january 2009 by fabianmohr
KCK’s Kansan to go online, end print newspaper // Kansas City Star
"The Kansas City Kansan, the only news source exclusively devoted to covering Wyandotte County and Kansas City, Kan., will discontinue publishing its printed newspaper. The newspaper’s final issue will be Jan. 10, the Kansan announced in an article this morning on its Web site. After that, it will post its news online at www.kansascitykansan.com. When it does, it will join a small but growing number of daily newspapers that have largely abandoned their print product for an electronic one, including The Christian Science Monitor and The Capital Times in Madison, Wis."
business  print  onlinejournalism  advertisement 
january 2009 by fabianmohr
"Clash of Cultures" im Journalismus // Netzökonom
"In diesem Jahr haben die werbetreibenden Unternehmen (...) schon früh begonnen, immer mehr Online-Werbegeld in Richtung Performance-Marketing (also meist Google) umzuschichten. Kein Verlagsvermarkter hat seine Ziele in diesem Jahr erfüllt. Das war schon vor der Krise deutlich zu erkennen und wird jetzt natürlich noch einmal verschärft. Die Folge ist eine gewisse Ratlosigkeit in der Verlagswelt, wie sie im Netz mit Premuim-Werbeumfeldern Geld verdienen können."
print  onlinejournalism  business  advertisement  blogs  twitter  thinking 
december 2008 by fabianmohr
Print-Strategie: Mit Klickibunti in die Bedeutungslosigkeit // medienlese.com
"Die Printverlage glauben, sie handeln schlau, wenn sie Journalismus online vernachlässigen. Doch die Klickibunti-Strategie führt geradewegs in die Zerstörung ehemals stolzer Marken."
print  onlinejournalism  reichweite  business  advertisement 
november 2008 by fabianmohr
Despite what you hear, RSS has not “peaked” // Terry Heaton
"The real problem with RSS (...) is that traditional media companies and advertisers are the most ignorant of the whole lot. Moreover, there’s no incentive for them to become educated, because they cannot see how to make money by using a consumer pull technology like RSS."
rss  distribution  onlinejournalism  business  advertisement 
october 2008 by fabianmohr
Upgrading our RSS feeds // guardian.co.uk
"....every feed across the site includes the full content for each article. We've also embedded related links pointing people to more information on the web site. This way people can get the guardian.co.uk experience in whatever context is most useful to them."
rss  guardian  distribution  onlinejournalism  advertisement  business 
october 2008 by fabianmohr
The economics of moving from print to online // Monday Note
"Let’s kill a myth. The dream of a compact newsroom, able to output a high-intensity general news website doesn’t fly. Numbers simply don’t add up."
digital  business  advertisement  newsroom  onlinejournalism 
october 2008 by fabianmohr
Google plant riesiges Online-Zeitungsarchiv // Handelsblatt.com
..smart move.. publishers will quit their whining as soon as they realize that google will make more money for them out of their content as they could do it alone.. it's already happening with copyright protected videos being published on youtube.. "piracy" sounds rather ridicolous from this perspective: http://www.readwriteweb.com/archives/youtube_pirate_business.php
print  google  archive  search  data  aggregation  googlenews  business  adsense  advertisement 
september 2008 by fabianmohr
Stop The Bullet // BuzzFeed
"Bullets, stationary objects and high-speed photography combine to make a nice anti-gun PSA."
video  advertisement  guns  nra  slowmotion 
september 2008 by fabianmohr
Everything You Thought You Knew About the Business of YouTube Was Wrong // ReadWriteWeb
"...the company claimed that 90% of the owners of copyrighted content are now advertising against pirated video they own when they find it using YouTube's new content ID technology. The news upends many long held beliefs about the site"
video  tv  copyright  business  youtube  advertisement  videoid 
august 2008 by fabianmohr
Making money on YouTube with Content ID // Official Google Blog
"We've been curious to see what copyright holders would choose. Would the vast majority of partners block user-uploaded videos? Or would they embrace Video ID as an opportunity to generate revenue and exposure for their content online? As it turns out, our partners are choosing the latter, monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads."
video  tv  copyright  business  youtube  advertisement  videoid 
august 2008 by fabianmohr
Google Anzeigenmanager
"Verwalten Sie den Verkauf Ihrer Onlineanzeigen und Ihr Website-Inventar. (...) Der Google Anzeigenmanager ist eine gehostete Anzeigenverwaltungslösung, die Sie bei Verkauf, Planung, Auslieferung und Messung des gesamten direkt verkauften und netzwerkbasierten Inventars unterstützt."
google  advertisement  adsense  business 
august 2008 by fabianmohr
Newspapers Could Be Bargains, but Few Are Buying// New York Times
"A year ago, the conventional wisdom was, ‘Yep, there are problems out there, but there’s still significant value.’ Now, it’s ‘Run away.’"
business  print  onlinejournalism  advertisement  digital 
august 2008 by fabianmohr
The message is clear: Change or perish // Mastering Multimedia
"I, and pretty much everyone in that deadly quiet meeting got the sense that we are now done talking about change. If we are going to protect our jobs, then we need to find a way to reinvent the newsroom on a completely different multi-platform model."
onlinejournalism  print  business  advertisement 
july 2008 by fabianmohr
Dropping bombs in the newsroom // BuzzMachine
“People need to stop looking at TBO.com [the newspaper's affiliated web site] as an add on to The Tampa Tribune. The truth is that The Tampa Tribune is an add on to TBO.”
print  business  advertisement  onlinejournalism 
july 2008 by fabianmohr
Online-Medien: Wie Zeitungsverlage ihr Heil im Internet suchen // ZEIT online
"In Zeiten des Web 2.0 suchen viele Zeitungsverlage ihr Heil in Boulevardisierung, Spielen und Bloggertum. Andere besinnen sich auf ihre Stärken."
onlinejournalism  print  digital  advertisement  business  blogs  photo  spielen 
may 2008 by fabianmohr
Competing with open - and free // BuzzMachine
"...one of my favorite topics: how much I despise real-estate agents and how eagerly I await the doom of their business model."
business  digital  advertisement 
april 2008 by fabianmohr
Desperate times need desperate models // BuzzMachine
"One could make a blog with nothing but daily reports of bad news about newspapers. One could make another blog with suggestions for drastic measures that should be taken..."
print  business  digital  onlinejournalism  advertisement  local 
april 2008 by fabianmohr
Japan: URL's Are Totally Out // cabel.name
"Within minutes of riding on the first trains in Japan, I notice a significant change in advertising, from train to television. The trend? No more printed URL's. The replacement? Search boxes! With recommended search terms!"
search  advertisement  usability  digital  japan 
march 2008 by fabianmohr
Out of Print:The death and life of the American newspaper // The New Yorker
"Only nineteen per cent of Americans between the ages of eighteen and thirty-four claim even to look at a daily newspaper. The average age of the American newspaper reader is fifty-five and rising."
print  history  america  advertisement  onlinejournalism 
march 2008 by fabianmohr
werbung gegen realität // PUNDO3000.com
"100 produkte im vergleich zu ihren werbefotos. alle produkte wurden eingekauft, die verpackungen fotografiert, die produktfotos vergrößert, die produkte nach verpackungsvorgabe zubereitet und zum vergleich fotografiert."
advertisement  business  life  photo  doku 
march 2008 by fabianmohr
Robin Meyer-Lucht: Warum noch in der Zeitung werben? // Perlentaucher
"Während hierzulande noch kleinkarierte Debatten über die vermeintliche Minderwertigkeit des Internets geführt werden, ist man in Frankreich augenscheinlich schon deutlich weiter: Das gesamte Mediensystem wird zur Disposition gestellt."
print  advertisement  business  onlinejournalism 
march 2008 by fabianmohr
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