I can tell you this:  the ‘pay what you want’ idea can be suprisingly and dumbfoundingly profitable.

Better still, I can guarantee you that it will shake up your thinking about fees and pricing.  It will un-stick some old notions.  And heaven knows we need that; most of us are way too myopic, constipated and chickenshit about fees.

As an added bonus, you will most likely do the best work of your life, and deliver obscenely wonderful service to your clients at the same time. (Mainly because you’ll be too scared not to.)