epersonae + seo   53

Attributes of Effective Landing Pages: 10 Landing Page Reviews » Layout, User Experience, Web Design » Design Festival
which really begs the question: remove navigation on landing pages or not? (AdWords guidelines, IIRC, encourage keeping nav.)
webdev  seo 
10 weeks ago by epersonae
8 Steps to Successful PPC Campaigns
impressively clear & straightforward, actually.
seo  marketing  reference 
december 2010 by epersonae
Web Teacher › Guest Post: Dear Google, Stop Making Me Look Like a Fool
"As long as the client is willing to pay for polluting the Internet (and for your search results), it works." ouch.
seo 
september 2010 by epersonae
Copy Vs. Design: Which Is Most Important To Conversion?
a "scientific" test would have four versions, combining the different designs & copy, but in any case some interesting info here.
seo  webdev 
june 2010 by epersonae
Analytics – The Usability Lab of the new decade
last paragraph is the winner. also, I loved Measure Map back when I used it.
seo  usability  google 
february 2010 by epersonae
Official Google Webmaster Central Blog: Google does not use the keywords meta tag in web ranking
"Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag." doesn't get any clearer than that, really.
seo  google 
september 2009 by epersonae
Canonical URL links - Yoast - Tweaking Websites
"we've also developed a module for Drupal that does this, by modifying the global redirect module" (not an official release.)
google  drupal  seo 
february 2009 by epersonae
Official Google Webmaster Central Blog: Specify your canonical
"Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL."
google  seo 
february 2009 by epersonae
YOUmoz | You Got Us Traffic, But Where Are the Sales?
"online ads had a bigger impact on off-line than on online sales in a majority of our studies" measuring is tricky!
marketing  seo  webdev 
may 2008 by epersonae
Top 10 Internet Marketing Tools
I totally don't have the mental focus to go through this now. Later.
marketing  seo  to-read 
october 2007 by epersonae
Keyword services for professional search engine optimization
Wordtracker, recommended in a magazine article I just read.
seo 
august 2007 by epersonae
The SEO's Guide to Beginners
damn good. a nice explanation of the Curse of Knowledge, too, in this particular arena.
google  seo  webdev 
june 2007 by epersonae
WikiWebAnalytics.com
their goal is 300 articles in the next 3 mos. will be keeping an eye on it.
seo 
june 2007 by epersonae
25 Ways To Improve Your Site Today
*today* might be an exaggeration, but there are some useful reminders here.
seo  accessibility  usability  reference  webdev 
june 2007 by epersonae
Web Analysis With A Single Report
some interesting ideas. it might be time to work on what information gets reported and how.
seo  marketing  webdev 
may 2007 by epersonae
Joe's Apt.: Query String Removal Helpful?
I've been getting more and more into mod_rewrite, partially to deal with this. Note also the link to the article about hyphens vs. underscores.
seo  php 
april 2007 by epersonae
Keyword Research: a Joy or a Chore?
I'll take door #3: something I'm not really doing yet.
seo  to-read 
february 2007 by epersonae
Competitive Search Intelligence: Defining Your Marketspace Through Keywords
interesting comparative data on the particularity of search terms.
seo 
january 2007 by epersonae
WP Plugin: Optimal Title | ElasticDog
I tried hacking this myself once; it didn't go well.
seo  wordpress  to-do  metablog 
november 2006 by epersonae
Are You Stranding Your Long-Tail Customers?
alternate ways of thinking about search engine advertising. fulfilling the niche "shopper".
seo  google  webdev 
november 2006 by epersonae
Rafe's Law
"An Internet service cannot be considered truly successful until it has attracted spammers." heh.
funny  weird  society  seo  google  metablog  blogosphere  webdev 
october 2006 by epersonae
evhead: Pageviews are Obsolete
"So what's a better measurement? Good question. Like many good questions, the answer is 'it depends.'"
seo  usability  webdev 
september 2006 by epersonae
SEO and WordCamp
"But rather than stand up to hijack the conversation and steer it onto the track I think it should have been on (nobody likes That Guy), I simply left the room." kick-@ss rant!
wordpress  seo  philosophizing  standards 
august 2006 by epersonae

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