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epersonae + marketing   107

I'm Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web - Alexis Madrigal - Technology - The Atlantic
google  privacy  marketing  webdev  society 
11 weeks ago by epersonae
Why Facebook Is Becoming the Media World's Black Hole | Commentary and analysis from Simon Dumenco - Advertising Age
"The truth about social-media sites is that they've never been particularly great environments for advertising. People immerse themselves in social media because they want to socialize."
marketing  socialmedia  facebook 
october 2011 by epersonae
An ethical bargain - O'Reilly Radar
"As corporations we may be sociopathic, but even a sociopath knows that awkward questions aren't just uncomfortable, they're bad for business."
marketing  socialmedia  misctech 
june 2011 by epersonae
"Free Rate Quote": The Three Dullest Words In Advertising (And Maybe The English Language) - Woot
for reference later?
marketing  creditunion  funny 
april 2011 by epersonae
8 Steps to Successful PPC Campaigns
impressively clear & straightforward, actually.
seo  marketing  reference 
december 2010 by epersonae
You Can Stop the Social Media Hype «
"As long as we continue to buy into the hype of new technologies and look to communications tools and platforms to save us, we’re doomed." dooooomed! ;) also, the internet is made of people. seriously, though? this article is a good reminder to chill out.
blogosphere  marketing 
september 2010 by epersonae
Improve your writing in five easy steps - cogito ergo myerman
turning "last year's budget shortfall has currently created extenuating and unforeseen budgetary constraints, without which we would have clearly achieved the goals of our finance committee" (etc) into "our budgetary shortfall will keep us from meeting our financial goals" ...or "Dude, our budget is hosed."
writing  marketing 
september 2010 by epersonae
Did Facebook Places Just Cut Facebook Page Growth By 50 Percent?
by tweaking how things appear in user feeds, apparently. jerks.
facebook  marketing 
august 2010 by epersonae
Content Creation | Unsuck It
lovely deconstruction of crappy business-speak.
writing  marketing 
august 2010 by epersonae
My challenge to you: only speak like a human at work - Telegraph
"“We apologise for any inconvenience this might have caused.” Would you say that to your daughter when you were late picking her up from football practice?"
psychology  business  marketing 
august 2010 by epersonae
dear yellow pages: - Hooked on Interwebs...
:)
marketing 
june 2010 by epersonae
Online ads can get too close for comfort says new study
"If targeting works and visible ads work, you'd think visible, targeted ads would work even better - but they didn't." the "uncanny valley" of advertising?
marketing  google  webdev 
june 2010 by epersonae
Street Giant » Leroy Stick – the man behind @BPGlobalPR
"The point of this story is that if someone is terrorizing your neighborhood, sometimes it’s alright to grab a stick and take a swing."
marketing  society  politics  blogosphere  funny 
june 2010 by epersonae
Daring Fireball: Tynt, the Copy/Paste Jerks
Ah, that's what that is. (I find it EXCEPTIONALLY annoying when I'm posting to pinboard, oddly enough.)
news  marketing  weird  webdev 
may 2010 by epersonae
Why is Business Writing So Awful?
"Words expand to occupy blank space in a business much as spray foam insulation fills up cracks in your house." I think the underlying issue is that a lot of companies aren't actually doing anything interesting.
writing  marketing  business 
may 2010 by epersonae
Facebook Appears To Back Down On Landing Tab Limitations
I guess that's nice, although I stand by my earlier statement.
facebook  marketing 
may 2010 by epersonae
Facebook Limits Landing Tabs To “Authenticated Pages”
"This is a massive blow to smaller companies (or individuals) looking to build their presence through Facebook Pages." GET YOUR OWN WEBSITE, THEN. (I know, there's all kinds of comebacks to that, but whatever.)
facebook  marketing  webdev 
may 2010 by epersonae
Tattler (app)
"Tattler (app) is an open source topic monitoring tool for today's Web." (another Drupal install profile, I think)
drupal  news  blogosphere  marketing 
may 2010 by epersonae
Seth Godin: Wrong on higher education, wrong for America
"his case is so vapid and superficial it’s as if he’s seen the postcard and that’s all the data you ever need to judge a place" awesome post from Dylan.
academia  marketing 
april 2010 by epersonae
CU Times Op-Ed: Three Gen Y Stereotypes Debunked
"For better or worse, our generation is no more mysterious than the previous and no more elusive than the next." generational marketing must die.
marketing  creditunion 
march 2010 by epersonae
SXSW preview: Social business content management made easier | Social Business | ZDNet.com
sounds fascinating, but $2k a MONTH? Uh, no.
socialmedia  facebook  marketing 
march 2010 by epersonae
The Financial Brand » Is Gen-Y really any different?
marketing  creditunion  society 
march 2010 by epersonae
Generation Revelation « Marketing Tea Party by Ron Shevlin
marketing  creditunion  society 
march 2010 by epersonae
Drew McLellan - The Marketing Minute:
social media cheat sheet
marketing  facebook  blogosphere 
march 2010 by epersonae
The Great to Good Manifesto - Umair Haque - Harvard Business Review
mulling this one over.
society  business  marketing  creditunion  finance 
february 2010 by epersonae
Design and Build Email Newsletters Without Losing Your Mind (and Soul) - Smashing Magazine
excellent coverage of the basics
email  newsletter  marketing 
january 2010 by epersonae
Twitter / Jeremy Bertrand: If you started a social me ...
yes.
blogosphere  marketing 
january 2010 by epersonae
The 'M' Word - Marketing Libraries: Social Media Cards: A 2.0 Type of Business Card
this is AWESOME.
marketing  library  blogosphere 
january 2010 by epersonae
plasticbag.org: Should we encourage self-promotion and lies?
very thoughtful response.
gender  marketing  psychology  philosophizing 
january 2010 by epersonae
Nostalgia for vintage ads - Feministing
"While we usually post vintage ads to highlight their sexism, this time it's the other way around." Ah, Lego.
lego  history  marketing  gender 
january 2010 by epersonae
Pirates Dilemma Review Remixed - Whimsley
"I just want to shake him by the neck and shout at him that you're obviously not stupid Matt Mason so why don't you do what you know you should do and FOLLOW THE FUCKING MONEY before making pronouncements about the benefits of sharing when it's still the case that money is not shared I mean if I share and you get the money then I'm not being altruistic I'm just being a sucker"
society  politics  marketing  finance  philosophizing 
january 2010 by epersonae
MP Dunleavey - Higher prices for women's products; gender inequality - MSN Money
"Consumer Reports compared six products that come in his-and-hers versions (or a neutral edition and a feminine one): shaving cream, antiperspirant, pain reliever, eye cream, body wash and razors. The magazine found that products aimed specifically at women can cost more than 50% extra." oh jeez.
gender  marketing  finance 
january 2010 by epersonae
The power of pink | From the Guardian | The Guardian
"The sisters are at something of a loss to understand why an innocuous, low-key campaign should spark such vitriol."
gender  marketing  society 
december 2009 by epersonae
ongoing · After Branding
this one gives me a glimmer of hope. "Use a spell-checker, I mean. I’m serious. And do the things that people who use spell-checkers do: Take care to be present and accurate and orderly and coherent."
marketing  society  blogosphere  psychology 
december 2009 by epersonae
HOW MARKETING HAS GOT UNDER OUR SKIN | More Intelligent Life
can I admit that this one makes me want to slit my wrists? or do something entirely radically different with my life.
marketing  society  psychology  blogosphere 
december 2009 by epersonae
FTC Guidelines on Endorsements: Analysis of the Examples | Marketing Roadmaps
useful examples, esp. the comparison of ways a blogger might acquire something that they then favorably review on their site. there's other good posts here too.
blogosphere  politics  marketing 
november 2009 by epersonae
Social Media Business Council | Disclosure Best Practices Toolkit
sharing with my coworkers.
blogosphere  marketing 
october 2009 by epersonae
Americans Reject Tailored Advertising and Three Activities that Enable It by Joseph Turow, Jennifer King, Chris Hoofnagle, Amy Bleakley, Michael Hennessy
"Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests." on a statistical note, interesting that they mention survey included cell phones.
academia  science  marketing 
october 2009 by epersonae
Marketing Tea Party
mmmm, the shevlinator is back. delightful!
creditunion  marketing  blogosphere 
september 2009 by epersonae
Nonprofit Online News: Outsmarting the Facebook Lobster Trap: Three Worries, One Guideline, Seven Principles
" Although I'm now finally teaching a workshop on the subject, for two years and more, I put off doing anything that might contribute to the Facebook hype. Here's why."
nonprofit  marketing  blogosphere 
july 2009 by epersonae
My Experiences with the ProJo « Seth Resler’s Blog
“I would like to give the ProJo some money – can you please find somebody who will take it?” the boggling difficulty of placing newspaper advertising.
news  marketing 
july 2009 by epersonae
Prevent Facebook from using your photo in ads | Eric Cheng’s Journal
WTF?!
blogosphere  marketing  weird 
july 2009 by epersonae
50 Blog Topics Marketers Could Write For Their Companies | chrisbrogan.com
actually, some pretty good ideas here.
writing  reference  marketing  blogosphere 
july 2009 by epersonae
Some thoughts on FREE – by Baldur Bjarnason
have been meaning to comment on this since last week, but nothing has coalesced in my head. so, just sharing uncommented.
society  marketing  news  finance  misctech  webdev 
july 2009 by epersonae
Why Your Message Fails In Social Media » The Buzz Bin
"Smart social media empowers conversations beyond the message. It embraces human nature and the strange mesh-like conversations that occur between us and our collective interests."
marketing  creditunion  blogosphere 
june 2009 by epersonae
YES CU Blog: Serving 18-to-30s: Insight or Claptrap?
"Looks like the under 35s have the worst record of any age group for service to community. Sure, it’s only one measure of altruism, but I have to wonder if Gen Y is as adept as “self-mythologizing” as the notoriously narcissistic Baby Boomers." Ha!
society  marketing 
april 2009 by epersonae
BECU News
"The conservatorship of these corporate credit unions does not have an operational impact to BECU because BECU does not utilize either US Central Federal Credit Union or Western Corporate Federal Credit Union for any member related activities." Nice & simple. (But with a link to a PDF? Srsly?)
creditunion  marketing  finance 
march 2009 by epersonae
The Financial Brand » Blog Archive » Credit unions, welcome to the financial crisis
more of a tactical take from the CU side.
creditunion  marketing  finance 
march 2009 by epersonae
How Facebook is taking over our lives - Feb. 17, 2009
creepy. (a) "a buddy posted a link to photos [...] on his Facebook page and flatly refused to distribute them any other way" (b) "His ultimate goal is less poetic - and perhaps more ambitious: to turn Facebook into the planet's standardized communication (and marketing) platform, as ubiquitous and intuitive as the telephone but far more interactive, multidimensional - and indispensable." (c) "Imagine if an advertiser had the ability to eavesdrop on every phone conversation you've ever had." here's to hoping it goes the way of AOL.
blogosphere  society  marketing 
february 2009 by epersonae
Rant: How To Sound Like A Spammer | MailChimp Blog
"If you’re evaluating and calling up email marketing services, do not use the word "BLAST."" exactly.
marketing 
january 2009 by epersonae
The Air Force’s Rules of Engagement for Blogging [Updated] — Global Nerdy
actually pretty damn reasonable. I'd like to think my dad (20 years Air Force) would be proud/pleased.
blogosphere  politics  marketing 
january 2009 by epersonae
» Coffee Company WIFI advertising/design goodness - advertising and design blog
cute. network names advertising specials, asking you to buy a coffee (cheapskate!), or maybe one for "that cute girl".
wifi  funny  marketing 
december 2008 by epersonae
The Big Sort : Enough Already With Political Categories Like "White Women"
as noted in 1973 (!!!!!!), Tricia Nixon & Grace Slick are in the same demographic group. not useful. demographic marketing FAIL.
politics  gender  marketing 
october 2008 by epersonae
Dear PR Flack…
hawesome, and full of cautionary tales.
marketing  blogosphere  funny 
october 2008 by epersonae
Getting Started With Social Media « Ron Shevlin’s Marketing Whims
I don't always agree with Ron, but he's hella smart. Nice basic stuff here.
blogosphere  marketing  creditunion 
september 2008 by epersonae
A List Apart: Articles: Look at it Another Way
I'd sort of like to pick up her book.
marketing  psychology  usability 
september 2008 by epersonae
Explaining The Online Bill Pay Effect « Ron Shevlin’s Marketing Whims
"Online bill pay, by itself, is insufficient to drive economic benefits like balance growth and product ownership." Using online services for cross-selling seems to be what makes the difference.
creditunion  marketing 
august 2008 by epersonae
Warning - Habits May Be Good for You - NYTimes.com
using the same somewhat creepy techniques used to pimp Febreeze & bottled water to save lives.
society  marketing  weird 
july 2008 by epersonae
Just Don't Look (kottke.org)
now I've got that song stuck in my head, altho possibly to the wrong melody. (think: "just don't look at the monsters" to the tune of "let's all go to the lobby")
marketing  blogosphere  funny 
july 2008 by epersonae
YOUmoz | You Got Us Traffic, But Where Are the Sales?
"online ads had a bigger impact on off-line than on online sales in a majority of our studies" measuring is tricky!
marketing  seo  webdev 
may 2008 by epersonae
Go Big Always - Stop guarding your precious brand
marketing 
april 2008 by epersonae
Social Media Marketing Still Lacks Strong Metrics
unsurprising, although with fun! charts!
marketing  blogosphere 
april 2008 by epersonae
It’s Not This Verus That, But How Much Of This And How Much Of That « Ron Shevlin’s Marketing Whims
damn good questions.
marketing  email-newsletter 
january 2008 by epersonae
Web metrics | Many ways to skin a cat | Economist.com
very clear! (sometimes I miss getting Tom's subscription to the economist.)
marketing  webdev 
december 2007 by epersonae
What Does The Marketing Science Institute’s Award Say About Net Promoter Score?
"We find no support for the claim that Net Promoter is the single most reliable indicator of a company’s ability to grow." -- need to remember this for a likely future conversation.
marketing 
december 2007 by epersonae
Does “Green” Have A Place in Your Product Mix? « CU Communicator
"Automatically opting members in to electronic newsletters — and opting them out of snail mail campaigns." -- that 2nd half is the "radical" bit, from what I've seen.
marketing  email-newsletter  creditunion  webdev 
december 2007 by epersonae
New Thinking by Gerry McGovern: Every website is NOT different
truth: people on the web are impatient & cheap.
marketing  usability  webdev 
december 2007 by epersonae
Web ecosystem: rise of the grudger customer
"A typical response from a customer was: “When I see a picture like that I just think marketing. [...]" yep. the happy smiling people get less and less effective over time.
marketing  society  webdev 
november 2007 by epersonae
Confessions of a Car Salesman
jeez. we ended up getting a better price on my (much-loved) little red truck by calling a friend and having him do some research. it also didn't help that C threatened to leave and actually stood and started walking away. I ::heart:: C.
car  weird  psychology  marketing 
october 2007 by epersonae
Girls Give Advertisers "The Flip"
can't watch this at work. grrrr, filtering.
marketing  webvideo  to-watch 
october 2007 by epersonae
Google Analytics Blog: Exciting Announcements at eMetrics Today
I had to take it off of our site because it was loading so slowly. maybe I'll give it another try with the new script.
google  marketing 
october 2007 by epersonae
Economist advertising/design goodness
Clever. I miss getting Tom's subscription to The Economist. (When he moved to PDX, it took a while for the address to change from the UWPC, where I was working then.)
marketing 
october 2007 by epersonae
Top 10 Internet Marketing Tools
I totally don't have the mental focus to go through this now. Later.
marketing  seo  to-read 
october 2007 by epersonae
Word Wise: Say No to Capital Punishment*
"It is simply incorrect to capitalize nouns (or any other words) just because You Consider Them Important" -- thank you. yes. absolutely. what he said.
writing  marketing 
september 2007 by epersonae
Are Big Ad Agencies Clueless?
includes appropriately absurd snarky video.
marketing  funny  webvideo 
august 2007 by epersonae
Transactional emails and marketing
a wealth of info here, for later.
marketing  email-newsletter  email 
july 2007 by epersonae
The 12 Kinds of Ads
fun little clips, and some food for thought.
marketing 
july 2007 by epersonae
Solicitors Are Welcome » UIE Brain Sparks
this is freaking HAWESOME. :) would be a nice replacement for the piece of paper in C's best printing that's tacked up by our front door.
weird  funny  personal  society  marketing  to-do 
july 2007 by epersonae
molly.com » Virgin Mobile: Did You Forget Something?
fun! (as I said on Shelley's site, I've used CC-licensed photos for work, but even I know enough to ask about model releases.)
photography  blogosphere  weird  society  marketing 
july 2007 by epersonae
Chart: Who Participates And What People Are Doing Online
there isn't much to the accompanying story, but this chart is useful
society  marketing  webdev 
july 2007 by epersonae
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