earth2marsh + seo 51
Hash URIs - W3C Blog
21 days ago by earth2marsh
"A final reason for using hash URIs that I’ve seen cited is that it increases the page rank for the base URI, because as far as a search engine is concerned, more links will point to the same base URI (even if in fact they are pointing to a different hash URI). Of course this doesn’t apply to hash-bang URIs, since the point of them is precisely to enable search engines to distinguish between (and access content from) URIs whose base URI is the same."
seo
hashbang
hash
hashes
webdev
21 days ago by earth2marsh
About rel="canonical" - Webmaster Tools Help
21 days ago by earth2marsh
"A canonical page is the preferred version of a set of pages with highly similar content.
It's common for a site to have several pages listing the same set of products. For example, one page might display products sorted in alphabetical order, while other pages display the same products listed by price or by rating. For example:
http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=alpha&sessionid=5678asfasdfasfd
http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=price&sessionid=5678asfasdfasfd
If Google knows that these pages have the same content, we may index only one version for our search results. Our algorithms select the page we think best answers the user's query. Now, however, users can specify a canonical page to search engines by adding a <link> element with the attribute rel="canonical" to the <head> section of the non-canonical version of the page. Adding this link and attribute lets site owners identify sets of identical content and suggest to Google: "Of all these pages with identical content, this page is the most useful. Please prioritize it in search results.""
canonical
google
seo
rel
It's common for a site to have several pages listing the same set of products. For example, one page might display products sorted in alphabetical order, while other pages display the same products listed by price or by rating. For example:
http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=alpha&sessionid=5678asfasdfasfd
http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=price&sessionid=5678asfasdfasfd
If Google knows that these pages have the same content, we may index only one version for our search results. Our algorithms select the page we think best answers the user's query. Now, however, users can specify a canonical page to search engines by adding a <link> element with the attribute rel="canonical" to the <head> section of the non-canonical version of the page. Adding this link and attribute lets site owners identify sets of identical content and suggest to Google: "Of all these pages with identical content, this page is the most useful. Please prioritize it in search results.""
21 days ago by earth2marsh
Dashes vs. underscores
january 2012 by earth2marsh
"That’s why I would always choose dashes instead of underscores. To answer a common question, Google doesn’t algorithmically penalize for dashes in the url. Of course I can only speak for Google, not other search engines. And bear in mind that if your domain looks like www.buy-cheap-viagra-online-while-consolidating-your-debt-so-you-can-play-texas-holdem-while-watching-porn.com, that may still attract attention for other reasons."
google
seo
url
dashes
underscores
january 2012 by earth2marsh
Nelson's Weblog: tech / hashbang-and-escaped-fragment
july 2011 by earth2marsh
I wrote up how the #! URL stuff on the Web is really Google papering over limitations in their indexing infrastructure.
Hashbangs
Hashbang
Google
Index
Static
Seo
from twitter_favs
july 2011 by earth2marsh
Getting Started - Making AJAX Applications Crawlable - Google Code
september 2010 by earth2marsh
"This document outlines the steps that are necessary in order to make your AJAX application crawlable. Once you have fully understood each of these steps, it should not take you very long to actually make your application crawlable! However, you do need to understand each of the steps involved, so we recommend reading this guide in its entirety."
google
crawler
crawl
AJAX
javascript
reference
#!
crawlable
seo
urls
url
september 2010 by earth2marsh
SEO: The Free Beginner’s Guide From SEOmoz
september 2010 by earth2marsh
"The Beginner's Guide to Search Engine Optimization (SEO) is an in depth tutorial on how search engines work that covers the fundamental strategies that make websites search engine friendly. To download your copy of the world’s most read guide on SEO, join the community of SEOmoz PRO members."
howto
seo
searchengine
reference
manual
free
pdf
tutorial
tutorials
september 2010 by earth2marsh
Search Engine Optimization (SEO): the good, the bad and the (mostly) ugly » underdog of perfection [ a blog on technology and geek culture by room34 ]
october 2009 by earth2marsh
"Let the information be free. Here, word for word, is the information I include in every proposal I write"
seo
code
html
semantic
bestpractices
advice
howto
list
october 2009 by earth2marsh
Derek Powazek - Spammers, Evildoers, and Opportunists
october 2009 by earth2marsh
"Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned."
seo
rant
evil
marketing
webdev
inspiration
advice
usability
tips
design
howto
business
october 2009 by earth2marsh
About microformats - Google Webmasters/Site owners Help
may 2009 by earth2marsh
GOOG's examples of vcard markup
google
microformats
vcard
data
semantic
webdev
seo
may 2009 by earth2marsh
Wordpress SEO Plugin
november 2008 by earth2marsh
"plugin is streamlined for some best practices for Wordpress SEO. While it gives you many options the defaults reflect the settings I recommend using."
wordpress
plugin
seo
november 2008 by earth2marsh
Landing Page Tutorials and Case Studies | Copyblogger
august 2008 by earth2marsh
List of resources for improving your landing page copy. "A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action."
howto
writing
marketing
seo
copywriting
list
landingpage
landing
home
webdev
august 2008 by earth2marsh
Free Online Broken Link Checker: Site Wide! no more 1 by 1 pages
august 2008 by earth2marsh
give a URL and a spider will read the html code and check for the broken links... splits links in two categories, internal, from the same host, and external, outgoing link to different domains. When finished, you will see a report showing all the bad links found, not only 404 status.
broken
utilities
tools
links
checker
link
404
webservice
seo
validator
webmaster
august 2008 by earth2marsh
Bad Neighborhood - Link Exchange Tool
august 2008 by earth2marsh
scan the links on your website, and on the pages that your website is linking to, and flag possible problem areas.
spam
seo
security
site
links
malware
august 2008 by earth2marsh
Official Google Webmaster Central Blog: Improving on Robots Exclusion Protocol
june 2008 by earth2marsh
list of the major REP features currently implemented by Google, Microsoft, and Yahoo
robots.txt
robots
webdev
google
seo
search
tips
reference
protocol
yahoo
Microsoft
june 2008 by earth2marsh
Introduction to SEO | The Nonprofit SEO Guide
february 2008 by earth2marsh
tips for improving search ranks of non-profit orgs
seo
webdesign
howto
guide
lsi
nonprofit
february 2008 by earth2marsh
24 ways: Boost Your Hyperlink Power
december 2007 by earth2marsh
discusses rel and rev attributes
microformats
xhtml
html
semantics
links
seo
rel
rev
december 2007 by earth2marsh
What are Google Sitelinks? How to Get a Deluxe Listing in Google's Search Results - by Jonathan Hochman
december 2007 by earth2marsh
general strategies for improving site links
Google
sitelinks
seo
search
tips
december 2007 by earth2marsh
Passive Voice Is Redeemed For Web Headings (Jakob Nielsen's Alertbox)
november 2007 by earth2marsh
Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and thus SEO effectiveness.
writing
usability
seo
passive
active
voice
november 2007 by earth2marsh
Site Map Builder Google sitemap generator sitemaps Google Freeware
november 2007 by earth2marsh
generate Google SiteMap XML (Google SiteMaps ) which you can place into your root directory for Google to index your web site.
Google
sitemap
builder
generator
seo
webmaster
sitemaps
november 2007 by earth2marsh
Redirection - Manage 301 redirections without modifying Apache | Urban Giraffe
august 2007 by earth2marsh
a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have.
wordpress
Plugin
redirect
seo
htaccess
august 2007 by earth2marsh
Official Google Blog: Robots Exclusion Protocol: now with even more flexibility
july 2007 by earth2marsh
We have introduced a new META tag that allows you to tell us when a page should be removed from the main Google web search results: the aptly named unavailable_after tag.
Google
search
robots.txt
robots
server
admin
sysadmin
seo
!to_read
july 2007 by earth2marsh
tapefailure > record. review. revise.
may 2007 by earth2marsh
allows you to replay the actions of users to your site to understand where things break down.
tools
statistics
web
recording
analytics
seo
may 2007 by earth2marsh
Use text instead of graphics on your website | Improve the Web
may 2007 by earth2marsh
Summary of useful eyetracking research
webdesign
usability
graphics
text
seo
eyetracking
may 2007 by earth2marsh
Poodle Predictor - See your site like Google does. Simulate search engines and predict your Google listings.
april 2007 by earth2marsh
Enter your URL above to see what your site will look like in search-engine results, for instance www.evolt.org See how search-engine friendly your site is, can the spider crawl it easily?
Google
seo
search
tools
spider
optimization
browser
browsers
april 2007 by earth2marsh
Google Local Business Center
january 2007 by earth2marsh
list your business on Google Maps
seo
Google
maps
business
directory
phone
search
january 2007 by earth2marsh
New Robots.txt Syntax Checker: a validator for robots.txt files
april 2006 by earth2marsh
Robots.txt files (often erroneously called robot.txt, in singular) are created by webmasters to mark (disallow) files and directories of a web site that search engine spiders (and other types of robots) should not access.
robots
SEO
validator
webdev
april 2006 by earth2marsh
Remove URL
april 2006 by earth2marsh
remove a URL from the Google index
Google
hacks
useful
howto
internet
seo
webdesign
april 2006 by earth2marsh
Silktide Sitescore - how does your website score?
march 2006 by earth2marsh
Sitescore is a free tool which rates how well designed, popular and accessible your website is.
tools
webdesign
accessibility
seo
marketing
march 2006 by earth2marsh
Alexaholic: Website Statistics and Website Traffic Graphs
march 2006 by earth2marsh
Alexaholic blends Alexa website traffic graphs with a lightweight ajax-enhanced interface to satisfy hard-core Alexa traffic chart junkies – aka Alexaholics.
alexa
traffic
seo
march 2006 by earth2marsh
Free SEO Tools
february 2006 by earth2marsh
This site was created as a platform for free search engine optimization resources.
seo
search
tools
extension
firefox
february 2006 by earth2marsh
Keyword Difficulty Check Tool - SEO Logs
january 2006 by earth2marsh
Use this Keyword Difficulty Check Tool to see how difficut it would be to rank for specific keywords, or keyword phrases.
keyword
marketing
seo
tools
january 2006 by earth2marsh
Google Information for Webmasters
december 2005 by earth2marsh
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit
Google
seo
webdev
howto
useful
!to_read
december 2005 by earth2marsh
Google Analytics
december 2005 by earth2marsh
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert
Google
seo
analysis
traffic
webdev
!to_read
useful
december 2005 by earth2marsh
Google Sitemaps - Welcome!
december 2005 by earth2marsh
Google Sitemaps is an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Google Sitemaps you can automatically keep us informed of all your web pages, and when you make
Google
seo
sitemaps
webdev
work
!to_read
december 2005 by earth2marsh
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