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There are only two hard things in Computer Science: cache invalidation and naming things.

-- Phil Karlton

Long a favorite saying of mine, one for which I couldn't find a satisfactory URL.

There is also a variation on this that says there are two hard things in computer science: cache invalidation, naming things, and off-by-one errors.

"There are only two hard things in Com­puter Sci­ence: cache in­val­i­da­tion and nam­ing things." Phil Karlton

" female names were jettisoned from popular use more quickly than male ones, although the reasons behind this faster turnover are unclear […] To find out why, Berger and Le Mens gauged the reactions of 661 expecting parents to a list of 30 names. They found that the parents were less likely to give their children names that had seen the sharpest recent rises in popularity, regardless of how popular the names were overall. This was mostly because they viewed these names as short-lived fads; when the duo adjusted their results for this perception, a name's rise in popularity no longer affected its attractiveness . These results highlight the capricious nature of fame and popularity. Public concern that something's popularity is fleeting can make it seem less attractive, and ensure that its popularity actually is fleeting! It's a self-fulfilling effect - a meteoric rise to stardom can generate the very conditions that cause an equally swift downfall."

Some adults may object to naming a kid like you were searching for a domain name, (or a brand), but our kids are delighted about this uniqueness and international sensibility.

Nice ajax-y domain name suggester/availability tool.

A great name is the beginning of a great brand. It should be memorable and create a certain feeling when heard. Here's a quick how-to on creating one and making sure it's not already used.