earth2marsh + cindy_alvarez   2

» Announcing Change without Inducing Panic
"You need to communicate these 5 things within 10 seconds / 1 screen of text:
When the change is coming
How this affects you (or “This does not affect you unless X”)
What action you need to take (or “You do not need to do anything”)
Why this decision was made (can be high-level/’spun’)
You can complain here"
cindy_alvarez  change  changes  communication  migration  messaging  customers  happiness 
february 2012 by earth2marsh

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