"This library is designed to create an easy way to build a custom Google Analytics Dashboard on your own page. The library is built on top of the Google Analytics Core Reporting and Chart Tools APIs and does all the heavy lifting of handling authorization, issuing queries, and transforming the results into pretty visualizations.

"

"I've instrumented my RailsConf presentation (Making the Web Faster) with Google Analytics, where I'm tracking slide transitions and clicks via custom events and time on slide via the user timings API:"

good info on virtual page views

"The purpose of a cohort report is to help you understand if you are actually improving your metrics over time. This is accomplished by viewing your metrics based on time-based cohorts of users.

For example, with KISSinsights we regularly get free signups each day and we also get a some of those free users to upgrade into paid accounts each day. So if you look a graph that plots out the total number of free and paid users we have, things APPEAR really good.

But when we ran a cohort report we noticed something was off. Although we were constantly getting new free signups each day, all of our paid signups were coming from people who signed up before August, 2011. Very few, if any of the people who signed up after August were upgrading. When we dug deeper, we realized that in August we changed the way new users were prompted to upgrade into premium accounts."

""

"Quirrel is a purely declarative query language designed for performing analytics and statistics on large-scale, multi-structured data sets."

"Precog is a big data analytics platform that helps you build apps that are intelligent and insightful."

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"Sampling in Google Analytics or in any web analytics software refers to the practice of selecting a subset of data from your website traffic and reporting on the trends available in that sample set. Sampling is widely used in statistical analysis because analyzing a subset of data gives similar results to analyzing all of the data. In addition, sampling speeds up processing for reports when the volume of data is so large as to slow down report queries."

See also: http://code.google.com/apis/analytics/docs/concepts/gaConceptsSampling.html
and: http://en.wikipedia.org/wiki/Sampling_(statistics)

small shop out of nyc

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Advanced Google Analytics for Startups () #trending

"Asking questions helps me make sense of metrics.  It’s easier for me to think in terms of questions first, then look for the ways to answer them (whether that involves quantitative analytics, qualitative research, user testing, or some other tool).<br />
Not all of these questions will be relevant for your business, but seeing a checklist can help you identify the questions that do make sense for you.  (It’s also useful to revisit this list from time to time, because as your business evolves, the questions you focus on will change.)"

This site I maintain keeps track of what people are using to *post* to Twitter. After the web, Übersocial is #1.

"If you want to exclude internal traffic from appearing in your reports, you can filter out a specific IP address or a range of IP addresses. You can also use cookies to filter out visits from particular users. We'll explain how below. To exclude by IP address: Click Filter Manager from the Analytics Settings page Enter a Filter Name for this filter From the Filter Type drop-down list, select Exclude all traffic from an IP address The IP address field will auto-populate with an example IP address. Enter the correct value. Remember to use regular expressions when entering any IP address. For example, if the IP address to filter is:"

"Site overlay sets a cookie called "GASO" (under the google.com domain) that it uses to pull data from your Analytics account and overlay atop your site.  Delete this cookie and retry the Site Overlay report. "

Simple, real-time web analytics + heatmaps.

"Boomerang is a piece of Javascript that you add to your web pages, where it measures the performance of your website from your end user's point of view. It has the ability to send this data back to your server for further analysis. With Boomerang, you find out exactly how fast your users think your site is."

"If you are a developer that read about yesterday’s Facebook Insights announcement but want examples of tools that can be implemented, look no further than Facebook’s open source Insights API sample that was released yesterday. It’s a short Python script which lets a user download the analytics from their Pages, applications, and websites into a CSV file. It’s pretty basic, but it illustrates the potential of the new Facebook Insights."

"Sometimes you just need to explore. With this tool you can play with the Data Export API by building queries to get data from your Google Analytics profiles. You can use these queries in any of the client libraries to build your own tools. If you want to learn more about the how the API works, checkout the interactive examples."

"For us, and the entire Twitter ecosystem, its really important to be able to identify, and get visibility into, our users' traffic. We want to be able to help developers if their software is malfunctioning, and we want to be able to make educated guesses as to whether traffic is malicious or not. And, if everything is functioning normally, then we can use this data to help us provision and plan for growth better and deliver better reliability. But, if all applications are simply using usernames and passwords as their identifiers, then we have no way to distinguish who is sending what traffic on behalf of which users."

"Amazon has a great track record in performance and reliability, so this is why we are so surprised by this data. As Amazon spokesperson Kay Kinton said, “When customers report a problem they are having, we take it very seriously. Sometimes this means working with customers to tweak their configurations or it could mean making modifications in our services to assure maximum performance.”

Browser market share infographic "reminiscent of the Firefox logo, ...freaky in the best possible way" says @bjepson

"Asynchronous Tracking is an alternative way track website visitors with Google Analytics. Unlike a traditional installation, asynchronous tracking optimizes how browsers load ga.js so its impact on user experience is minimized. It also allows you to put your Analytics snippet higher in the page without delaying subsequent content from rendering. The Asynchronous Tracking requires a different Analytics snippet and a different syntax for making tracking API calls."

Tracking Feedburner feed click-throughs in Google Analytics

"Notes from my @musicandbits talk prep: Only 41% of Last.fm's incoming reqs / sec are to the website. The rest are API calls." Also see: http://twitter.com/flaneur/status/4972395334 "@julians API. Within that, the breakdown is 36% official Last.fm apps (web+desktop), 64% third-party calls"

"After US energy giant Enron collapsed in December 2001, federal investigators obtained records of emails sent by around 150 senior staff during the company's final 18 months. The logs, which record 517,000 emails sent to around 15,000 employees, provide a rare insight into how communication within an organisation changes during stressful times."

"If The New York Times ever strikes you as an abstruse glut of antediluvian perorations, if the newspaper’s profligacy of neologisms and shibboleths ever set off apoplectic paroxysms in you, if it all seems a bit recondite, here’s a reason to be sanguine: The Times has great data on the words that send readers in search of a dictionary."

Each time a user highlights or copies text or images from your site Tracer records the user action, and automatically adds a link back to the original content when it is pasted. Now, you can see what is being copied from your site and benefit from the additional traffic generated by each copy. Read more: "Tynt Tracer » About Tracer" - http://tracer.tynt.com/about#ixzz0FCsOl4SC&A

'record a screencast of your users' behavior, providing some very interesting feedback on how they are interacting with your site, from simple mouse tracking to complex interactions with AJAX elements."

can compare to two other usernames as well

see when your content is pulled in via scripts and bookmarklets. clever!

Clever trick, basically upload a photo to a CL ad, then use bit.ly to create a shortened url (bit.ly provides stats!), and edit the original ad to reference the src as the bit.ly url.

fantastic visualization of how demographics scattered by state

answer: add a line to the tracking code on each page of your site

allows you to replay the actions of users to your site to understand where things break down.

Swivel lets you explore data and share your insights with others. Swivel has data about politics, economics, weather, sports, business and more.

Breaking down Google Analytics numbers