""

"The key findings include:
50% of mobile traffic is done after 5pm.
Average CTR (click-through rate) on standard mobile banner across mobile web and apps is 0.4%. The iPad average CTR is 0.77%, Android CTR – 0.31%, Windows Phone – 0.15%, and iPhone CTR is 0.44%.
Average mobile CTR can be increased 23-30 times just by using mobile rich media ad units.
Average mobile rich media CTR is 8.9%, with some formats getting a CTR of up to 10%.
When it comes to average web CTR, the same creative would deliver 68 times more clicks in a mobile rich media ad unit.
Android OS market share of ad impressions is rising dramatically.
"

TiVo (TIVO) will challenge Nielsen, whose audience ratings provide the basis for most ad sales, with Stop/Watch Local Markets. It will supplement TiVo's measurements of national TV audiences with data from all but the smallest of the nation's 210 markets.

TiVo will offer stations, advertisers and program producers year-round, second-by-second information about the shows and commercials watched by people who have one of the company's DVRs. The anonymous data will come directly from the boxes.

"By 1998, Yahoo was the beneficiary of a de facto pyramid scheme. Investors were excited about the Internet. One reason they were excited was Yahoo's revenue growth. So they invested in new Internet startups. The startups then used the money to buy ads on Yahoo to get traffic. Which caused yet more revenue growth for Yahoo, and further convinced investors the Internet was worth investing in. When I realized this one day, sitting in my cubicle, I jumped up like Archimedes in his bathtub, except instead of "Eureka!" I was shouting "Sell!""

"AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google's costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed. We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research…"

"Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010"

" how these online scams work on Facebook and other social networks – the mechanics of how the money is made, some of the people involved, and who is actually clicking on ads. If you’re reading this article, there is a good chance that you are not the type of person actually clicking on these spam ads, but are you curious as to who actually is?"

"How we help publishers save time and effort We convert your links into affiliate links for you Access to 6000+ affiliate programs with no admin effort Centralised reporting, showing what your users click on and buy Increased click-throughs by keeping natural links Broadest support for deep-links"

With helpful video, supposedly. "Last month we launched a new feature of AdWords called Bid Simulator. Bid Simulator takes some of the guess work out of cost per click (CPC) bidding by estimating the number of clicks or impressions you could have received if you had used a different maximum CPC bid. Today, I thought I would take the opportunity to help you make the most of this new feature by explaining how to use the data from Bid Simulator to maximize the profit from your marketing investment. In general, when you increase your maximum CPC bid for keywords on search you are able to generate more clicks to your site. This may be because your new bid qualifies you to appear higher up in the Sponsored Links on the search results page, or because your higher bid qualifies your ad to appear in new, more expensive auctions. The goal for you as an advertiser is to decide whether or not these additional clicks come at a cost that is still profitable for you."

word on the street is CM > Constant Contact > Mail Chimp

- Amtrack advertisement in Philly airport. #advertising #competitionisgood

overview of the strategies that brands have used on Flickr. from july 2008

"Newspaper people are wasting time and wasting their breath in blaming Google for the failure of their products to thrive in the digital universe. They need to look to themselves – not Google, Yahoo or some other third-party savior – to begin strengthening their franchises and building up their businesses on the Internet."

"According to Information Resources Inc., unit sales dropped 20%, while dollar sales decreased 19%, or roughly $33 million, to $137 million between Jan. 1 and Feb. 22. Moreover, several of Tropicana's competitors appear to have benefited from the misstep, notably Minute Maid, Florida's Natural and Tree Ripe. Varieties within each of those brands posted double-digit unit sales increases during the period. Private-label products also saw an increase during the period, in keeping with broader trends in the food and beverage space."

damning indictment of today's advertising situation

an interactive music video. very creative.

over-the-top price wars. literally.

an aesthetic sampler

Video of Googlers creating a snowflake pattern in a spreadsheet. Awesomely geeky. See also http://docs.google.com/templates?q=spreadsheet+art&sort=hottest&view=public

Ethan Zuckerman's musings on advertising in dead-tree and pixel media

poem on copywriting as an art

excellent overview of why Google's business is a bit unlike any other's.

Jessica Hagy's homepage. Nice.

lies in wait until an unsuspecting photographer takes a picture using a flash. When the device's sensor sees this flash, it fires its own unit throwing up an image to be captured by the hapless photographer's camera while remaining unseen by the naked eye

the new monitoring, known as "deep-packet inspection," enables a far wider view -- every Web page visited, every e-mail sent and every search entered

on why the choices we think are logical aren't always so

can take six- to eight-second movie clips from 2-D and 3-D films and print them into a poster that "moves" as the viewer walks past.

wicked

The leaders of Silicon Valley begrudgingly gave up their view of us as couch potatoes, now they think of us as generators of content they can put ads on (and pay us nothing). We still need to work on that respect thing.

"AdBlockPlus for Firefox will also block Beacon if you add a pattern for http://*facebook.com/beacon* to the list of filters"

create a portable, interactive "little web site" ("Leaflet") using nothing but a web browser.

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies

showcase only the best advertising and design around the globe. But sometimes you have to show the very worst as well in order to know what great ads and designs are.

Our Attention data has real value and needs to be protected. AttentionTrust is a not-for-profit organization that puts the user in control of their Attention data. Until now, only companies on the other side of our clicking captured the value.

brilliant customer relations