The free-to-play online game service Gameforge now has 300 million registered users.

Wooga CEO Jens Begeman has revealed the percentage revenue split of his company's social game income, with the unexpected revelation that his audience is far more interested in saving time than buying customisation and decoration.

Mohan Srivastava, a geological statistician living in Toronto, was working in his office in June 2003, waiting for some files to download onto his computer, when he discovered a couple of old lottery tickets buried under some paper on his desk. The tickets were cheap scratchers—a gag gift from his squash partner—and Srivastava found himself wondering if any of them were winners. He fished a coin out of a drawer and began scratching off the latex coating. “The first was a loser, and I felt pretty smug,” Srivastava says. “I thought, ‘This is exactly why I never play these dumb games.’”