dirksonguer + z3 + socialmedia   2

What Happens to a Facebook Game Without Viral Channels
Facebook’s communication channels are central to social game distribution, retention, and engagement, but there’s rarely an opportunity to see what happens to a game when all of its communication channel access is cut off.

It has now been about a week since Facebook suspended all viral communication channels for most LOLapps games. Although changes will take a while to cycle into a monthly active user graph, an AppData graph of LOLapps’s Critter Island game’s daily active users shows why a communication channel suspension is almost as bad as an outright removal of an app
facebook  game  marketing  social  socialmedia  z3 
november 2010 by DirkSonguer
Seth Priebatsch: The game layer on top of the world | Video on TED.com
By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce.
design  game  gaming  socialmedia  social  video  ted  gamedesign  z3 
september 2010 by DirkSonguer

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