dirksonguer + z3 + socialmedia 2
What Happens to a Facebook Game Without Viral Channels
november 2010 by DirkSonguer
Facebook’s communication channels are central to social game distribution, retention, and engagement, but there’s rarely an opportunity to see what happens to a game when all of its communication channel access is cut off.
It has now been about a week since Facebook suspended all viral communication channels for most LOLapps games. Although changes will take a while to cycle into a monthly active user graph, an AppData graph of LOLapps’s Critter Island game’s daily active users shows why a communication channel suspension is almost as bad as an outright removal of an app
facebook
game
marketing
social
socialmedia
z3
It has now been about a week since Facebook suspended all viral communication channels for most LOLapps games. Although changes will take a while to cycle into a monthly active user graph, an AppData graph of LOLapps’s Critter Island game’s daily active users shows why a communication channel suspension is almost as bad as an outright removal of an app
november 2010 by DirkSonguer
Seth Priebatsch: The game layer on top of the world | Video on TED.com
september 2010 by DirkSonguer
By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce.
design
game
gaming
socialmedia
social
video
ted
gamedesign
z3
september 2010 by DirkSonguer
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