Gamification has come under some fire from gamers recently, specifically since this post from Ian Bogost (since republished in The Atlantic). It could be the beginning of a backlash against the use of video games and game culture in a wide variety of spaces. Bogost is ruthless in his attack on the corporate world's foray into gaming, but what of serious games and the broader concepts around gamification and game-based learning in education? Where does this leave the push by schools and educators who have been exploring the use of games and game-based learning as a way of engaging students, teaching twenty-first century skills and finding ways to make the technologically-saturated lives of our children relevant in the classroom?