Mohan Srivastava, a geological statistician living in Toronto, was working in his office in June 2003, waiting for some files to download onto his computer, when he discovered a couple of old lottery tickets buried under some paper on his desk. The tickets were cheap scratchers—a gag gift from his squash partner—and Srivastava found himself wondering if any of them were winners. He fished a coin out of a drawer and began scratching off the latex coating. “The first was a loser, and I felt pretty smug,” Srivastava says. “I thought, ‘This is exactly why I never play these dumb games.’”

According to a new report from Women’s Wear Daily, digital magazine sales are on the decline. A closer look at the data, however, reveals that sales are not nearly as bad as they appear.

The report, which cites numbers released by the Audit Bureau of Circulations, points out that magazine sales on the iPhone and iPad are down across the board.