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GDC 2010: Ngmoco's Neil Young on how freemium will change the App Store world
We've summarized Young's long address in this post. It was pretty incredible -- not only did Young lay out his idea of a clear plan for building and developing a large portfolio of very profitable App Store titles "at scale" (the company plans to release twenty new freemium products on the iPhone in the near future, as well as six titles on the iPad), but he made it very clear that he fervently believes that freemium and the model he's structured is the future of the video game business.
videogames  ngmoco  neilyoung  appleappstore  businessmodels  freemium  economics 
march 2010 by DennisLaumen

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