davidetarascibu + strategy   4

It’s Not About the Product. It’s About the People. by ZURB
Features don’t matter. Products don’t matter. Outcomes matter. People matter. How does your product benefit the people? What’s the outcome of using your product?
product  design  customers  strategy  sh 
november 2011 by davidetarascibu
Understand the Business Behind UX... It’s Your Job
By Lis Hubert


Learning the business of funding and budgeting to advance the cause of UX.




How many times have you seen your hard work go down the drain because it is "out of scope" or "not in budget?" How many times have you been shot down, disappointed, or unmotivated because no matter how well designed and researched your solution is, it simply cannot be done? How can we, as UX designers, stop this cycle from happening? And more importantly, how can we bring experience design into the conversation at a higher level so experience-driven strategies and planning aren't determined solely on project budget, but instead are agreed upon before the budget has even been determined? How? Easy: we need to learn where the money comes from.

read more
Strategy  Business_Value_and_ROI  The_Business_of_UX  from google
march 2011 by davidetarascibu
UX Career Paths and Job Satisfaction
By Patrick Malecek


Results of a survey investigating job satisfaction among usability practitioners.




Survey research conducted in the fall of 2010 investigating job satisfaction among usability practitioners and how satisfaction is impacted by employer type, organizational placement, and other factors.

Preface
A couple of things before we begin…

"Usability" vs. "UX" vs. whatever else we call ourselves
Throughout this article, I use the terms "usability" and "UX" interchangeably. I know there are differences and specialization within the general field of usability. This article (and the survey behind it) aims to include the many different types of usability-related work under the general banners of usability and UX. Every survey respondent was presented with this preface:

read more
Strategy  Internal_Company_Dynamics  The_Business_of_UX  Usability  from google
march 2011 by davidetarascibu
Select Country; Select Language
By John Yunker


Ensuring users quickly and easily find content for their location and language.




Any company with global aspirations will eventually tackle the globalization of its website. Apple, for example, has in the past few years more than doubled the number of languages it supports. And Facebook now supports more than 70 languages.

But translation is just one aspect of a global Web strategy. It's one thing to localize websites for users around the world, but another thing to ensure users quickly and easily find these localized websites.

read more
Strategy  from google
december 2010 by davidetarascibu

Copy this bookmark:



description:


tags: