Weeding out people that don’t have the skills you are looking for is easy, but how do you determine if the person is the right culture fit?

Culture fit is a huge issue, and, in some ways, much more important than the skills the person has. You can teach a person to have the skills, but teaching them to be able to fit into your culture does not work

Yesterday cultural anthropologist Mimi Ito spoke on the impact of technology on teen and youth culture at the Meet The Media Guru event in Milan, Italy. The video is available online.
Cultural anthropologist, with degrees from Harvard and Stanford, Mimi Ito co-directed the Digital Youth Project, which was funded by the MacArthur Foundation and focused on new m-Learning scenarios. The project has become an important point of reference for those studying the relationship between teens and new media.

The three-year Digital Youth Project researched kids’ and teens’ informal learning through digital media, with a particular focus on the day-to-day use and the impact of these new technologies on learning, play and social interaction.

The results of the project are encapsulated in the report, Living and Learning with New Media: Summary of Findings from the Digital Youth Project, and the book Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media.

Mimi explored a vast range of social activities that are “augmented” by digital technology: online gaming, virtual communities, production and consumptin of children’s software, and the relationship between children and new media.

She is also specialised in amateur content production and peer-to-peer learning.

She teaches at the Department of Informatics of the University of California, Irvine, and at Kejo University in Kanagawa, Japan. She has also worked for the Institute for Research and Learning, Xerox PARC, Tokyo University, the National Institute for Educational Research in Japan, and for Apple Computer.

Her new book on Otaku culture, the Japanese term for children that have an obsessive interest in video games and manga, will be published shortly.

Mimi Ito joined the Wiki Foundation Advisory Board in June of this year.

Watch video (Mimi starts speaking at 19:30)