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Why service design is the next big thing in cultural innovation | Culture professionals network | Guardian Professional

In a sector where financial resources are relatively low, effective prototyping fills the innovation gap, reducing the risk of innovation practice and solving the problem of the innovation funding calls, which ask for detailed project proposals but often do not provide the guidance or tools needed to come up with the good idea that makes a great proposal.

sh service design innovation from instapaper
december 2011

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