cstoller + data   87

Introducing Twitter Web Analytics | Twitter Developers
Twitter is a powerful platform for websites to share their content, and drive traffic and engagement. However, people have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because web analytics software hasn’t evolved as quickly as online sharing and social signals. [via Twitter]
twitter  data  analytics  measurement  publisher 
september 2011 by cstoller
So we grew 3400% last year… | Foursquare Blog
RT @foursquare: Digging into last year's 381,576,305 check-ins [infographic!]
foursquare  location_based_services  lbs  checking  data  numbers 
january 2011 by cstoller
Time Spent Watching TV Still Tops Internet - The eMarketer Blog
RT @LiveIntent: People now spend as much time daily looking at their phones as papers and mags combined:
mobile  data  usage  research  charts  emarketer  tv  newspaper  2011  trends 
january 2011 by cstoller
ShareThis Starts Measuring Social Reach, Facebook And Twitter Account For Nearly Half
When it comes to measuring how content is shared across the Web, the approaches we use today are still pretty primitive. People count how many times a link is shared on Facebook or retweeted on Twitter, but nobody really knows what percentage of those links are clicked on to drive traffic back to the original sites. ShareThis, which offers an all-in-one share button across tens of thousands of sites, is trying to address this issue with new metrics across its network that measure not only how many times a link is shared, but also how many times people act on that and click back to the article or Webpage. It calls this new metric Social Reach. (via TechCrunch)
sharing  data  measurement  analytics  fyibbdo 
august 2010 by cstoller
Cellphones Now Used More for Data Than for Calls
The one thing she doesn’t use her cellphone for? Making calls.

“I probably only talk to someone verbally on it once a week,” said Mrs. Colburn, a 40-year-old marketing consultant in Canton, Mass., who has an iPhone. (via NY Times)
nytimes  fyibbdo  cellphones  behavior  trends  phone  voice  data 
may 2010 by cstoller
What Consumers Will Pay for Online [STATS]
Movies, music, and games top a new list from Nielsen of the content types that consumers are most willing to pay for online. The data, which comes from a survey of 27,000 consumers across 52 countries, also indicates that content created online – like blogs, podcasts, and video – are least likely to attract consumer’s dollars. (via Mashable)
nielsen  data  mashable  consumers  ecommerce  content  paywall  fyibbdo  stats 
february 2010 by cstoller
Will Google’s Deal with TiVo Push More Video to the Web?
To make TV commercials far more targeted than anyone has ever dreamed of, Google and TiVo are now teaming on a deal that gives companies buying ads through Google's TV Ads division a ccess to "second-by-second" TV viewing data collected by TiVo's home digital video recorders (DVRs). (via Yahoo! News)
google  tv  television  advertising  analytics  data  fyibbdo 
december 2009 by cstoller
MediaPost Publications Social Users Jump On Brand Wagon 12/11/2009
This just in, social media users sometimes talk about brands - and then, in some cases, they influence opinion. What will happen next?
socialmedia  socialnetworking  study  report  data 
december 2009 by cstoller
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