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MENGonline: MENG Blend: How Social Networks Change the Rules of Sales and Profit
Social business technologies and behaviors will change the economics of markets because they enable buyers and sellers to find each other far more easily, but most organizations have yet to discover the secret. To many executives, social networks and blogs are still barely legitimate. However, I will outline here how social networks can enable companies to significantly increase profitability by changing their client mix. I'll use LinkedIn to illustrate the case for B2B and Facebook for B2C. What's Changing: Market Participant Trade-offs Buyers and sellers compromise significantly due to the high cost of identifying, and negotiating with, partners who can meet their specific needs. In B2B, salespeople seek buyers who appreciate the firm's USP (Unique Selling Proposition). Marketers for B2C products struggle to get their message to "cut through the clutter." To the extent that they can communicate their USP to the right buyers, they increase the value they deliver and the price they can command. Similarly, buyers assess their needs and seek companies or people who appear to meet their UBN (Unique Buying Need) as closely as possible. The more closely the seller's USP fits the buyer's UBN, the more potential value generated for both parties. ::11.18.2010
relationship  social  business  2010  q4  mengpost  facebook  linkedin  disruption  b2c  b2b 
december 2011 by csrollyson
MENGonline: MENG Blend: Global Social Business Strategy:  Early Lessons from the Field
My firm just completed a global study of social business in ten OECD language markets that may bode well for commercial and nonprofit organizations that are considering global audiences. We found that when you ground your social business strategy on rigorous research into the people you want to engage (stakeholders) and their specific online activities (workstreams), social business strategy can be applicable in several language markets simultaneously, leading to significant leverage and supporting global go-to-market initiatives. ::10.12.2011
global  social  business  strategy  reflection  analysis  howto  ngo  theater  mengpost  2011  q4 
december 2011 by csrollyson
MENGonline: MENG Blend: 2012 Will See B2B Early Adopters Move on Social Business
Although I have served numerous B2C enterprises, I have a more profound understanding of B2B because my businesses and employers have sold to businesses. Web 1.0 ("The Internet") adoption is a very useful pattern for understanding Web 3.0 adoption (we're way past Web 2.0 now). For brevity, I'll use it, along with some other patterns, to explain why my crystal ball says that 2012 will see serious B2B adoption of social business. In a future post, I'll address why CMOs can benefit by helping CIOs, COOs, CAOs, CSOs, etc. ::11.29.2011
cmo  marketing  social  business  adoption  prediction  b2b  mengpost  2011  q4  2sbs 
december 2011 by csrollyson
Google+ Hits 150 Million Active Users | WebProNews
Q4 google+ analysis & stats of global social networks Thx @infosourcer #fb
google  plus  adoption  Facebook  LinkedIn  orkut  statistics  analysis  q4  2011  2snr  news 
december 2011 by csrollyson
Online Shopping Grows Significantly in India
Nice snapshot of ecommerce adoption in India; highlights coupon & deal sites but also note luxury growth #fb
2snr  india  ecommerce  q4  2011  adoption  statistics  coupon  deal  model  luxury  amaz 
december 2011 by csrollyson
Sun-Times sold to group of local investors - chicagotribune.com
Another newspaper changes hands; will be interested to see their strategy for creating value Thx @coloneltribune
chicago  publishing  newspaper  q4  2011  acquisition  investor  2csrollyson 
december 2011 by csrollyson
Eurozone Solution: Aaah, So That's How They're Trying To Do It! - Forbes
Satirically explaining the new European sovereign debt solution; excellent comments
easing  ECB  Q4  2011  bank  Sovereign  debt  2ghcj  satire  crisis  eurozone 
december 2011 by csrollyson
Twitter Just Fired A Cannonball At Facebook And Google+
Interesting: Twitter moving closer/competing with Google+ and Facebook
twitter  feature  upgrade  redesign  q4  2011  social  network  executive  2tw  2execguide 
december 2011 by csrollyson
Are we facing the death of email? - Features - Gadgets & Tech - The Independent
Comments reveal how offbase this "death of email" hype is; the answer is the workstream which reporter doesn't address #li
email  twitter  facebook  Q4  2011  disruption  Enterprise  2csrollyson 
december 2011 by csrollyson
Blogs Rising As Content Marketing Tactic
Executive summary of current research on B2B #socialbusiness adoption Thx @pgillin #li
social  Media  Business  adoption  statistics  q4  2011  analysis  b2b  tactics 
december 2011 by csrollyson
Charlie Rose - John Lasseter, director and the chief creative officer at Pixar and Walt Disney Animation Studios
RARE insight into Steve Jobs' leadership at Pixar, moving John Lasseter interview Thx @standardoftrust #fb | Steve Jobs 6:30 start & end 22:22; hightech remarks end 25:25
pixar  apple  stevejobs  video  interview  charlierose  q4  2011  animation  disney  history  california  vision  exceptional 
december 2011 by csrollyson
Exclusive: Apple vs. Samsung ruling divulges secret details
Analysis of court mistake/leak of patent information during Apple/Samsung lawsuit
apple  Samsung  lawsuit  Q4  2011  leak  court  california  patent  ipad  iphone  tablet  smartphone  legal  Competition  market 
december 2011 by csrollyson
America's Shadow State in Pakistan - The Daily Beast
Insight into US CIA operations/collaboration w factions of Pakistan's ISI, how it's worsening Thx @dangerroom
pakistan  Usa  analysis  Q4  2011  history  CIA  ISI  Network  collaboration  secret  al.Qaida  military  afghanistan  2ghcj  attack  conflict 
december 2011 by csrollyson
BBC News - Luxury sports cars in costly Japan pile-up
JUSTin: most costly civilian car crash: 8Ferrari + 3Benz pile up on Japan motorway; due to car quality no srs injuries! #fb
automotive  crash  japan  ferrari  q4  2011  hiroshima  mercedes  2csrollyson 
december 2011 by csrollyson
The FBI Announces Gangs Have Infiltrated Every Branch Of The Military - Business Insider
Brief post referencing gang infiltration of USA DoD, esp. Army [yikes, w friends like these..] #fb
military  criminal  gang  network  infiltration  q4  2011  usa  army  fbi  2csrollyson  terrorism 
december 2011 by csrollyson
At American Airlines, a Departing C.E.O.’s Moral Stand - NYTimes.com
RARE: CEO resigns w/o package due to immorality of BOD bankruptcy decision #american Thx @KenG #fb
airline  leadership  executive  q4  2011  bankruptcy  ceo  economy  resign  exceptional 
december 2011 by csrollyson
Facebook vs. Twitter vs. LinkedIn vs. Google+ - Computerworld Blogs
Brief comparison of Twitter Facebook Google+ LinkedIn for business; touches on usecases Thx @thesocialsale #li
twitter  facebook  google  plus  Linkedin  comparison  Q4  2011  social  business  usecase  2csrollyson  2execguide  news 
december 2011 by csrollyson
Auto sales rise to near two-year high | Article | Top News | Reuters.com
Cites pent up demand and consumer mind shift: bad economy here to stay no waiting to buy no longer
Automotive  analysis  Usa  Q4  2011  2ghcj 
december 2011 by csrollyson
November chilled retailers stuck in a rut | Article | Comments | Reuters.com
Mixed Black Friday sales analysis: comments outstanding, look for the poem, aptly quoted #fb
Usa  Retail  2011  Q4  analysis  2ghcj  2csrollyson  discussion  holiday  promotion  Consumer 
december 2011 by csrollyson
Central banks act as euro zone crisis rages
This is resembling Monte Python more every day, except it's tragic mismanagement & lack of courage
Eurozone  Crisis  Q4  2011  IMF  2ghcj 
december 2011 by csrollyson
US judge orders hundreds of sites "de-indexed" from Google, Facebook
Nevada judge issues ill-defined ruling resulting in domain seizures Thx @stefanw
usa  lega  sopa  q4  2011  internet  domain  name  piracy  global  discussion  legal  government  google  facebook  twitter  search  luxury  2snr 
november 2011 by csrollyson
Racist Facebook Posts Trouble SingaporeThe Next Web
Anti-Muslim Facebook posts in Singapore draw government reactions; Thailand also acting against Facebook for posts critical of royal family
Singapore  Thailand  censorship  facebook  muslim  government  Q4  2011  2ghcj  culture 
november 2011 by csrollyson
Insight: Even Germany not immune to euro zone crisis | Article | Top News | Reuters.com
EXCELLENTpoint: Germany loses either way: Eurozone survives more tightly coupled or it dissolves; difficult dilemma, historic
2ghcj  2blog  germany  eurozone  crisis  q4  2011  breakup  integration 
november 2011 by csrollyson
Germany, France press for coercive euro zone debt rules | Article | Top News | Reuters.com
Germany & France pressing for new level of fiscal control of Eurozone members; seems reasonable but a disaster
france  germany  eurozone  crisis  q4  2011  fiscal  control  sovereignty  economy  debt  2ghcj  2blog 
november 2011 by csrollyson
Move Over Social Media; Here Comes Social Business | Fast Company
Admirable social business execution by IBM: boosting web page clickthrus by assigning IBMers as "experts"; nurturing their personal online personas #li
social  business  ibm  enterprise  adoption  q4  2011  leader  tactic  strategy  brand  media  training  csrblogcomment  2csrollyson  2sbs 
november 2011 by csrollyson
Business Insider
"Worst case" scenario revealed [USA Federal Reserve]
Fed  scenario  q4  2011  2012  Eurozone  Unemployment  depression  economy 
november 2011 by csrollyson
Exclusive: The capture of Gaddafi's son | Article | Top News | Reuters.com
Breaking: 1st hand acct of Gaddafi's son capture, taken alive by Rebel Govt #fb
2ghcj  2csrollyson  libya  gaddafi  capture  Q4  2011  News 
november 2011 by csrollyson
Thinking of a Chromebook for Christmas? Wait until 2016 | Mobile Technology - InfoWorld
Why Chromebook not ready 4 prime time; solid analysis of alt-PC adoption: android, ios, netbook markets quoting IDC #fb
netbook  laptop  ipad  tablet  ios  android  analysis  analyst  q4  2011  chrome  google  docs  html5  enterprise  i.t.  adoption  2snr 
november 2011 by csrollyson
Microsoft Socl: inside the company's secret social network (exclusive) | The Verge
MSFT's social network finally surfaces after summer's leak; note how social networks are only now-std svcs req'd everywhere #fb
socl  microsoft  social  network  search  q4  2011  news  google  plus  facebook  bing  beta  2snr  2blog 
november 2011 by csrollyson
Wells Fargo Says 80 May Be the New 65 for Retirees - Bloomberg
Americans have been kissed by the New Economy Prince: working longer; funny, poignant comments #li
usa  economy  retirement  2ghcj  survey  work  pointofview  disruption  reboot  q4  2011  humor  2csrollyson 
november 2011 by csrollyson
As the American dream unravels - Opinion - Al Jazeera English
RARE point of view, plaintive, ironic & poignant: Harvard thinks itself champion of humanity yet "20% grads go to finance" #fb
Ows  Harvard  Analysis  pointofview  Q4  2011  Usa  Culture  Disruption  Student  exceptional 
november 2011 by csrollyson
How Google+ Could One-Up Facebook’s Brand Pages | TechCrunch
Useful analysis of Google+ Pages, features and possibilities, relevant to brands and marketers #li
google  plus  facebook  guide  comparison  brand  Pages  q4  2011  analysis  feature  social  network  media  2fb  2csrollyson  news 
november 2011 by csrollyson
Through Buddy Media, HootSuite & More, Google+ Pages Get Third-Party Management Tools | TechCrunch
Google spinning up Google+'s developer ecosystem. As I've written from the beginning, Google is playing the long game here; it's obvious that an inordinate amount of WordPress's Facebook's and Twitter's strengths and value has come from their APIs and developer communities (they're all platform plays from this perspective), and Google is taking its time, experimenting. They are executing very well and have time to do it right. Monitor this carefully, the functionality will accelerate. Google may also be taking some lessons from LinkedIn and how they have used an extremely controlled approach to their developer community. Google is also feeling the pain of the chaotic (according to some) Android developer community. A lot of lessons they may be considering.
google  plus  application  hootsuite  plugin  developer  community  q4  2011  notabene  Pages  Brand  Vision 
november 2011 by csrollyson
Why Iceland Should Be in the News But Is Not |
MUSTread: disruptive ideas about how Icelanders are approaching their debt problems Thx @harper #fb
q4  2011  europe  uk  denmark  financial  crisis  imf  eurozone  iceland  politics  debt  government  disruption  bank  2ghcj  exceptional  Sovereign 
november 2011 by csrollyson
Viewpoint: Why Google+ Pages Isn't Good for Business | Blog | Daily Dose | Entrepreneur.com
Stresses gaps in Google+ Pages by comparing to Facebook Pages; states the obvious, no insights
google  plus  pointofview  business  Page  review  q4  2011  comparison  facebook  news 
november 2011 by csrollyson
LinkedIn Matches Business Cards With Profile Data In New Version Of iOS App CardMunch | TechCrunch
New version of Cardmunch notonly scans buscards w #iphone, it looks up the person's public LinkedIn profile & presents you integrated info #li
linkedin  q4  2011  business  card  networking  conference  integration  scanner  iphone  cardmunch  acquisition  news  2li 
november 2011 by csrollyson
Bank Of America Just Had The Ultimate Social Media Fail
Prank produced fake Bank of America Google+ Page with very unflattering messaging, suggests BofA was snoozing #fb
social  media  business  prank  snafu  exposé  bank  america  q4  2011  google  plus  government  bailout  ows  2snr  satire  irony  news 
november 2011 by csrollyson
Since Obamacare’s Passage, Millions Have Lost Employer-Sponsored Health Insurance | The Weekly Standard
Or look at it anothr way: employer-sponsored model a huge mistake that costs USA (b)millions; many shackled 2jobs due to health insurance, adding significant friction to labor mobility
Healthcare  Usa  Employer  Insurance  2010  2011  Q4  Unemployment  Pointofview 
november 2011 by csrollyson
Create Your Own Online Clothing Boutique, Earn 10% of Sales
Actually, you're a reseller w an online template hawking mall brands; note the subtractions to your revenue
retail  etail  apparel  concept  startup  threadless  DIY  style  online  boutique  innovation  q4  2011  ecommerce 
november 2011 by csrollyson
Is Google+ worth your time and effort? | VentureBeat
Short riff on Google+ strategy & intentions: the "plus" will go away #fb
google  plus  insight  prediction  q4  2011  adsense  search  business  social  network  android  2snr  news 
november 2011 by csrollyson
Unemployment for Young Vets: 30%, and Rising - BusinessWeek
Useful analysis: thinking abt veterans today, they are caught up in disrupted economy that req's guerilla tactics #fb
usa  military  unemployment  analysis  2010  2011  q4  job  economy  iraq  afghanistan  2csrollyson 
november 2011 by csrollyson
Delete Your Klout Profile Now! | Social Media Today
Long thread on backlash to Klout (purportedly measures social media "influence") algo change
klout  measurement  influence  backlash  q4  2011  Algorithm  score  rating  rank  social  media  network  discussion 
november 2011 by csrollyson
Laptop light helps Japanese woman survive Turkey quake | Article | Top News | Reuters.com
Uplifting intervw w Japanese aid workr in Turkey: "I was moved by how Turkey had helped us" #fb
Disaster  Relief  Volunteer  2011  Turkey  Japan  Earthquake  Tsunami  Interview  Q4  2csrollyson  2ghcj 
november 2011 by csrollyson
Need help understanding VZW's network | The Verge Forums
Very helpful explanation about Verizon network & device limitations in context of tethering mobile phone and laptop
verizon  at&t;  sprint  tether  plan  data  voice  help  lock  mobile  laptop  q4  2011  gsm  cdma  4g  droid  unlimited  SIM  telecom 
november 2011 by csrollyson
Why Apple can't keep the iPhone 4S on the shelves | The Industry Standard - InfoWorld
REFLECTING on tech press fail: panning iPhone 4S while customers keep breaking sales records #fb
journalist  press  critique  hightech  iphone  4s  review  sales  q4  2011  apple  flash  adobe  blackberry  hp  playbook  touchpad  video  Value_chain  2csrollyson 
november 2011 by csrollyson
Marshall Kirkpatrick's Blog » Social Media is Not Ruining Journalism
Short riff on how/when journalists & socialpeeps should collaborate & share/repub content Thx @marshallk
journalism  social  media  network  business  collaboration  analysis  q4  2011  reflection  reuse  2snr 
november 2011 by csrollyson
Insight: Euro has new politburo but no solution yet | Article | Top News | Reuters.com
IMPORTANT: Insight/behind-the-scenes coverage of the birth of The Frankfurt Group, ad-hoc exec body to forge Eurozone remedy
Eurozone  News  Analysis  2ghcj  government  monetary  executive  body  europe  crisis  q4  2011  ecb  germany  france  finance  minister  imf 
november 2011 by csrollyson
The Moonlight Hustle
Discussion about high unemployment & the growing importance of thinking about contract, free-lance, interim instead of job #fb
usa  economy  employee  consultant  csrblogcomment  q4  2011  contract  organization  client  2csrollyson 
november 2011 by csrollyson
Google Social Search - Web Search Help
MUSTread: Google incorporates your friends (twitter, facebook..) suggestions into search results #li
google  plus  social  action  friend  search  disruption  feature  q4  2011  news  exceptional  interoperate  twitter  facebook  delicious 
november 2011 by csrollyson
Google+ is not a social network, but it’s not a graveyard, either | VentureBeat
VentureBeat interviews Brad Horowitz on the strategy for Google+ and on his reaction to journalists and bloggers. Although he's coy about the strategy's specifics, he verified that Google+ was never conceived as a social network; rather it's a way to personalize and glue together users' experiences with all other Google products. There's also an explicit attempt to learn from their own and others' mistakes in terms of user experience; for example, various products (i.e. Plus Gmail Search Docs Blogger..) will enable different identity choices: realname, anonymous, pseudonymous). In this, Google's endgame is similar to Facebook's: to provide advertisers a better picture of user wishes so they can advertise more effectively. I still stand by my assertion that Google+ will change the context and pressure social networks in unusual ways, so I'll be following it closely. But don't think of it as a social network to begin seeing its disruptive potential.
google  plus  executive  analysis  strategy  interview  q4  2011  adoption  comparison  facebook  twitter  valueprop  2blog  social  network  notabene 
november 2011 by csrollyson
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