csrollyson + media 503
"90-9-1" Rule for Participation Inequality: Lurkers vs. Contributors in Internet Communities (Jakob Nielsen's Alertbox)
3 days ago by csrollyson
RARE: lucid analysis of social network "participation" patterns and model #kudos #li #fb
model
web
2.0
3.0
power
law
participation
engagement
reference
research
analysis
exceptional
social
network
business
media
community
3 days ago by csrollyson
UK minister leaked information in Sky deal: News Corp | Article | Top News | Reuters.com
4 days ago by csrollyson
relevant facts suggesting deep collaboration b/t govt & newscorp
england
uk
media
newscorp
government
scandal
4 days ago by csrollyson
Why Successful Branding Still Happens Offline - Speakeasy - WSJ
6 days ago by csrollyson
Good points but doesn't quite hit it: implies online word of mouth less important than offline. *Both* are important and congruence throughout experience
2blog
facebook
pointofview
social
network
media
engagement
offline
brand
strategy
stakeholder
6 days ago by csrollyson
Social media marketing landscape complicated - Business Insider
10 days ago by csrollyson
Heavily biased to b2c
social
media
infographic
ecosystem
b2c
10 days ago by csrollyson
Social media makeover: KM style - Special Reports - Lawyers Weekly - Breaking legal news, views, analysis and legal jobs online
17 days ago by csrollyson
Riffs on attorneys' & firms' adoption of social business | media | networks
law
firm
adoption
social
media
business
network
2010
attorney
linkedin
twitter
17 days ago by csrollyson
Why Automating Social Media Marketing Could Hurt Facebook
24 days ago by csrollyson
Quick rundown of emerging vendor trends in social advertising & how they might affect Facebook
marketing
automation
advertising
facebook
optimization
agency
social
media
authenticity
vendor
brand
24 days ago by csrollyson
Patients choose hospitals based on social media - FierceHealthcare
5 weeks ago by csrollyson
More example than case study, has some good facts on empowerment: status quo weakening
healthcare
adoption
patient
empowerment
consumerization
social
media
business
network
provider
selection
casestudy
example
hospital
2sbs
5 weeks ago by csrollyson
Mom Central Consulting
5 weeks ago by csrollyson
Boutique specializes in connecting brands to moms
mommyblog
consulting
brand
mother
family
blog
social
media
network
5 weeks ago by csrollyson
Forget demographics. It’s all about the socialgraphics
5 weeks ago by csrollyson
Getting beyond psychographics to understand audience: comment points out the importance of how the firm uses research #li
social
business
network
media
research
demographic
psychographic
socialgraphic
csrblogcomment
2snr
5 weeks ago by csrollyson
B2B social media case study: BASF chemicals « Blogger Network
6 weeks ago by csrollyson
Good example of marketing-oriented social media approach devoid of business results
example
social
media
chemical
facebook
twitter
6 weeks ago by csrollyson
Social Media Is Helping Behavioral Health Clients and Professionals E-Tool | Substance Abuse
7 weeks ago by csrollyson
How providers can use social media to reach out to patients, prospects
behavioral
health
psychology
treatment
patient
provider
social
media
innovation
mkr
7 weeks ago by csrollyson
The Samwer brothers suddenly lose their shyness — Tech News and Analysis
7 weeks ago by csrollyson
Quick shot on Samwer Bros (German Internet entrepreneur cloners extraordinaires) recent media outreach #li
internet
social
business
media
network
startup
germany
europe
clone
entrepreneur
incubator
2snr
2ghcj
7 weeks ago by csrollyson
[Infographic] How Much is That Tweet Really Worth?
7 weeks ago by csrollyson
Innovative: co-relates #socialbusiness platforms' firms' value & total shares to derive user & share value #li
metrics
social
business
network
media
company
valuation
facebook
twitter
linkedin
foursquare
dropbox
pinterest
yelp
economy
measurement
infographic
2execguide
7 weeks ago by csrollyson
Case Study: Law Firm - Roberts & Durkee | Social Media Agency London : Furlong PR
7 weeks ago by csrollyson
Although B2C focused campaign, some useful points
lawfirm
social
media
business
casestudy
blog
client
b2c
marketing
7 weeks ago by csrollyson
Magazines – The New Inquiry
7 weeks ago by csrollyson
Superb blog and sophisticated writing; treat yourself!
blog
journal
analysis
culture
society
intellect
writing
social
business
media
report
issue
7 weeks ago by csrollyson
Comfortably Alone – The New Inquiry
7 weeks ago by csrollyson
Superb & revealing analysis: social media/Facebook as seen from shy person's perspective; hiding behind content & asynchonicity Thx @jhagel
social
media
culture
society
shyness
analysis
Facebook
networking
offline
comparison
content
aynchronicity
capital
reputation
exceptional
7 weeks ago by csrollyson
How to Generate Leads from Social Media — SocialMouths
8 weeks ago by csrollyson
Nice to see dawning recognition that social business needs some structure and planning to produce business value. This post presents 5-part approach to generating leads: strategy, due diligence, content connected to prime stakeholders, connect to marketing, involve sales team. Great example of beginning to treat social business seriously, but it's missing several key elements. It's still too focused on "content," which shows diminishing value. *Interaction* and helping people do things that are important to them is where the action is. Personalized interaction is harder to scale than "content"—but that's precisely WHY people value it more. In addition, the post doesn't mention the importance of trust and focusing on relationship. Finally, it is not trivial to engage salespeople. That's why http://www.socialbusinessservices.biz is dedicated to it.
social
media
business
strategy
lead
sales
b2b
2snr
blog
network
adoption
howto
notabene
8 weeks ago by csrollyson
[Infographic] Social Media Security Basics
8 weeks ago by csrollyson
Very general but might be useful to some; nice summary of major attacks; light on how-to though
social
media
business
platform
security
infographic
facebook
twitter
google
linkedin
exploit
malware
howto
password
spam
8 weeks ago by csrollyson
A brief exploration of Open and Big Data: From investigative journalism to humanitarian aid and peacebuilding | ICT for Peacebuilding (ICT4Peace)
8 weeks ago by csrollyson
Treatise on how to use Internet, networks & social business for political transformation, disruption
hightech
telecom
politics
global
blog
humanitarian
journalism
transformation
activism
social
media
business
Internet
8 weeks ago by csrollyson
4 Reasons NOT to Demand Login Credentials to Employee or Candidate Personal Social Accounts | Chris Boudreaux on Social Media Governance
8 weeks ago by csrollyson
MUSTread: why firms should NOT ask 4 employees' #socialmedia passwords; some'll surprise you #kudos #fb
social
business
media
enterprise
governance
exceptional
employer
employee
controversy
privacy
8 weeks ago by csrollyson
Social Media | GPlus.com
9 weeks ago by csrollyson
GLG's business forum on social business
social
media
business
network
web
3.0
forum
discussion
b2b
b2c
9 weeks ago by csrollyson
SM Thought Leaders: Citi's Frank Eliason - Forbes
10 weeks ago by csrollyson
"Comcast Frank" interview on social customer service & move from Comcast to Citibank
customer
client
service
pioneer
social
media
network
twitter
bank
Financial.services
transformation
trust
interview
2sbs
comcast
citibank
10 weeks ago by csrollyson
The State Of Social Customer Service [with Infographic] — SocialMouths
10 weeks ago by csrollyson
Quick post on enterprise/brand adoption of social customer/client service Thx @socialmouths #li
customer
client
service
social
media
business
network
twitter
blog
q1
2012
adoption
survey
infographic
2sbs
10 weeks ago by csrollyson
Social sites go political - chicagotribune.com
11 weeks ago by csrollyson
Great '07 story: Chris Hughes leaves Facebook to lead Obama social media; my BO case here: http://tinyurl.com/9ntonk #fb
obama
politics
chris
hughes
linkedin
myspace
history
social
media
network
election
2008
pioneer
chicago
facebook
executive
2007
11 weeks ago by csrollyson
Mastering The Uncomfortable Art Of Personal Branding | Fast Company
11 weeks ago by csrollyson
Valuable insight into how to engage people with a mix of personal and professional details. Cites @garyvee. Could be more valuable if it had mentioned several use cases and the importance of knowing your audience. Be clear about whom you're trying to engage. Imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post's valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 - see the section under "use scenarios" Thx @melanie_adcock
personal
business
story
brand
howto
insight
social
media
network
twitter
facebook
linkedin
blog
notabene
2execguide
11 weeks ago by csrollyson
More sales leads stem from websites, not social media (survey) | ZDNet
11 weeks ago by csrollyson
ZDNet reports on "research" that finds that websites provide 7 times more sales leads than "social media" but the writer doesn't appreciate the self-irony in the second paragraph: "A company’s corporate website was found to be the top source of new sales leads online — second only to personal referrals.." As B2B continues to adopt social business, more word of mouth, i.e. personal referrals, happens online. Another reason I'm calling out this post is that it misinforms readers by treating "sales leads" as a homogeneous category. Our clients don't care about general adoption; what's more relevant is adoption by their prospects. This post treats all leads as the same, so it's really the equivalent of informational fast food. To end on a dour note, misinformation can work to your advantage because your rivals may read it and believe while you can see through it, invest and pull ahead.
b2b
sales
2sbs
notabene
website
social
business
media
referral
comparison
q3
2011
debunk
11 weeks ago by csrollyson
Social Media Not an Easy Call for Financial Advisors | CustomerThink
11 weeks ago by csrollyson
Good thinking on how financial advisors might use social business
social
business
media
network
financial
services
regulation
risk
mitigation
client
professional
11 weeks ago by csrollyson
Managing Social Media Strategy In-house versus Outsourcing | CustomerThink
11 weeks ago by csrollyson
Good riff on in-house v. outsourcing approaches
social
business
media
network
inhouse
outsourcing
analysis
2sbs
11 weeks ago by csrollyson
Old Media Influence Over Social Media
11 weeks ago by csrollyson
Debunks pollyanna view that "social media is different"; shows how #MSM patterns drive "new" media today
media
pointofview
advertising
content
social
propaganda
control
politics
2ghcj
11 weeks ago by csrollyson
2012 CMO Survey (Duke University Fuqua School of Business)
12 weeks ago by csrollyson
Valuable CMO operating and investing report details trends in B2B B2C products & services
cmo
research
statistics
social
media
business
adoption
marketing
enterprise
usa
global
bric
b2b
b2c
service
product
2snr
12 weeks ago by csrollyson
Commercial Real Estate | Social Media | Facebook
february 2012 by csrollyson
Mention about social media adoption by commercial real estate
realestate
social
media
business
adoption
q1
2012
february 2012 by csrollyson
Social Media: Marketers Chasing Marketers
february 2012 by csrollyson
Short riff on how "social" is NOT marketing; the basis for Serve, Don't Sell (servedontsell.org)
2sbs
csrblogcomment
social
business
marketing
media
trust
transformation
disruption
service
client
customer
february 2012 by csrollyson
Misled By The Wrong "Social" Numbers
february 2012 by csrollyson
Great post on "social" metrics: Comment on social business v. social media marketing in the relationship economy
2sbs
csrblogcomment
relationship
social
media
business
marketing
measurement
metrics
debunk
february 2012 by csrollyson
LinkedIn Welcome Videos
february 2012 by csrollyson
Interesting approach to "introducing" a LinkedIn profile w video; secret to all tactics/tools: knowing your stakeholders
linkedin
video
social
media
valueprop
network
february 2012 by csrollyson
Social Media and Privacy | The Sad State of Social Media Privacy [Infographic]
february 2012 by csrollyson
Snapshot of "privacy" [yes, it belongs in quotes]
social
media
network
business
privacy
security
infographic
q1
2012
february 2012 by csrollyson
Successful Social Media for Auto Dealers
january 2012 by csrollyson
Great case study for auto dealer's lessons learnt from using blog, Facebook, Twitter and others, and how to synergize with website
automotive
casestudy
social
media
business
twitter
facebook
blog
website
foursquare
strategy
dealer
ford
january 2012 by csrollyson
Defend our freedom to share (or why SOPA is a bad idea) | Video on TED.com
january 2012 by csrollyson
Clay Shirky on SOPA and PIPA, gives historical context; not very impartial, but gives some good context
sopa
pipa
legislation
video
2011
2012
usa
internet
digital
rights
media
history
january 2012 by csrollyson
PIPA and SOPA Co-Sponsors Abandon Bills
january 2012 by csrollyson
Slideshow/infographic-like timeline of SOPA/PIPA dustup
sopa
pipa
legislation
timeline
2011
2012
usa
internet
digital
rights
media
infographic
january 2012 by csrollyson
Hinda Incentives case study: Fast-growing B2B expands social media exposure
january 2012 by csrollyson
B2B social business case study for organic growth in the incentives industry has familiar themes: quality over quantity, invest in relationship; check out their results
b2b
marketing
casestudy
social
media
business
news
ecommerce
2sbs
january 2012 by csrollyson
4 Ways Marketers Can Drive Revenue--And Prove It | Fast Company
january 2012 by csrollyson
Brief post on how today's B2B prospect is changing the game: calls for tighter sales/marketing integration
B2B
sales
marketing
disruption
transformation
evolution
social
business
media
internet
2012
q1
integration
news
boothmktg12
2sbs
january 2012 by csrollyson
B2B social media case studies - 3 you can learn from and why they work |
january 2012 by csrollyson
B2B manufacturer sees great results through engineer blogs
manufacturing
social
business
media
network
blog
engineer
casestudy
b2b
supply
chain
management
consumer
electronics
january 2012 by csrollyson
China’s Parallel Online Universe | The Diplomat
december 2011 by csrollyson
Short take on how China's social media censorship works; sm int'g points Thx @alexdc
hina
prc
social
media
censorship
internet
startup
executive
policy
government
2ghcj
december 2011 by csrollyson
Pricing for Social Media & Web Apps | Backupify
december 2011 by csrollyson
Freemium business model enables backup of social network data for bus. & indiv. Thx @hugo84 #fb
cloud
social
media
network
backup
data
security
vendor
freemium
2csrollyson
december 2011 by csrollyson
The Real Story Behind Apple's 'Think Different' Campaign - Forbes
december 2011 by csrollyson
Fascinating behind-the-scenes account of Apple's "Think Different" campaign Thx @jhagel #li
apple
history
exposé
stevejobs
advertising
campaign
think
different
media
pitch
1997
marketing
macintosh
business
team
2csrollyson
december 2011 by csrollyson
Why Its Wrong to Criticise Apple’s Social Media Policy | Chris Boudreaux on Social Media Governance
december 2011 by csrollyson
Exactly: #Socialbusiness policy reflects firms' unique mix of #strategy & #culture Thx @cboudreaux #li
social
media
business
policy
apple
ibm
pointofview
strategy
culture
2csrollyson
december 2011 by csrollyson
Referred to Mayo Clinic by Twitter and YouTube | Sharing Mayo Clinic
december 2011 by csrollyson
Probably the best medical/social media testimonial I've ever seen #fb
healthcare
social
media
business
testimonial
hospital
medicine
orthopaedic
wrist
baseball
twitter
exceptional
story
december 2011 by csrollyson
15 Ways to Bring Social Media to Events | Social Media Examiner
december 2011 by csrollyson
The SM promo approach to events; basic mechanisms there
social
media
event
conference
tradeshow
promotion
2011
guru
december 2011 by csrollyson
The MRI Blog | Social Media Becoming Competitive Differentiator for Banks
december 2011 by csrollyson
Brief quality post on why banks should consider social business; cites analyst research & suggests some usecases
bank
adoption
guide
retail
social
media
network
busines
2011
howto
twitter
usecase
analysis
research
december 2011 by csrollyson
Fanning Flames on the Financial Social Media Fire | The Financial Brand: Marketing Insights for Banks & Credit Unions
december 2011 by csrollyson
Nice survey of posts that debunk the glib "social media as silver bullet" mantra
social
media
network
business
bank
adoption
2011
debunk
management
risk
guide
december 2011 by csrollyson
Blogs Rising As Content Marketing Tactic
december 2011 by csrollyson
Executive summary of current research on B2B #socialbusiness adoption Thx @pgillin #li
social
Media
Business
adoption
statistics
q4
2011
analysis
b2b
tactics
december 2011 by csrollyson
CMOs, it's Time to Brush Up on Your Social Skills - Appoint Yourself Chief Social Officer - Forbes
december 2011 by csrollyson
Argues for a "CSO" (Chief Social Officer); commented on ratcheting down the marketing in favor of amping up relating
cmo
csrblogcomment
social
media
network
business
adoption
executive
brand
management
marketing
2sbs
december 2011 by csrollyson
Is the Sales Funnel Dead? | LinkedIn Answers | LinkedIn
november 2011 by csrollyson
Spicy insightful convo on how sales is changing; several socialtech references
sales
busdev
social
media
business
disruption
linkedin
answers
discussion
management
lead
conversion
web
2.0
sbs12
november 2011 by csrollyson
Case Study: Caterpillar and blue collar social media marketing
november 2011 by csrollyson
Interview with Caterpillar's director of social media
b2b
caterpillar
marketing
social
business
media
network
casestudy
interview
machinery
case
november 2011 by csrollyson
Move Over Social Media; Here Comes Social Business | Fast Company
november 2011 by csrollyson
Admirable social business execution by IBM: boosting web page clickthrus by assigning IBMers as "experts"; nurturing their personal online personas #li
social
business
ibm
enterprise
adoption
q4
2011
leader
tactic
strategy
brand
media
training
csrblogcomment
2csrollyson
2sbs
november 2011 by csrollyson
Social Media Fail, Airline Style - Alexandra Samuel - Harvard Business Review
november 2011 by csrollyson
Mention of insensitive Qantas Twitter campaign
Airlines
social
media
marketing
australia
twitter
luxury
contract
negotiation
pilot
labor
snafu
q4
2011
november 2011 by csrollyson
The Peculiar Marketing Trends Among The Social Software Industry « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
november 2011 by csrollyson
Back of the envelope reflections on social software vendor marketing techniques; the infographic comment most interesting
social
media
business
software
vendor
marketing
technique
conference
reflection
thought
leadership
infographic
whitepaper
q4
2011
november 2011 by csrollyson
ideafaktory.com: How Killing the Angry Bird Will Save American Entrepreneurship
november 2011 by csrollyson
Riff on how prolonged entitlement hurting USA competence & innovation: how to fix it Recommend! #fb
innovation
hightech
social
media
business
q4
2011
prediction
usa
china
india
entertainment
industry
humor
irony
2csrollyson
2snr
pointofview
startup
culture
entitlement
november 2011 by csrollyson
Ten Common Objections to Social Media Adoption and How You Can Respond
november 2011 by csrollyson
List of objections and counters; old but perhaps still useful
social
media
objection
2008
guide
business
marketing
november 2011 by csrollyson
How Google+ Could One-Up Facebook’s Brand Pages | TechCrunch
november 2011 by csrollyson
Useful analysis of Google+ Pages, features and possibilities, relevant to brands and marketers #li
google
plus
facebook
guide
comparison
brand
Pages
q4
2011
analysis
feature
social
network
media
2fb
2csrollyson
news
november 2011 by csrollyson
Bank Of America Just Had The Ultimate Social Media Fail
november 2011 by csrollyson
Prank produced fake Bank of America Google+ Page with very unflattering messaging, suggests BofA was snoozing #fb
social
media
business
prank
snafu
exposé
bank
america
q4
2011
google
plus
government
bailout
ows
2snr
satire
irony
news
november 2011 by csrollyson
MENGonline: MENG Blend: Is Social Media Really Collaboration in Disguise?
november 2011 by csrollyson
Riffing on social media and collaboration; how are they alike and similar?
collaboration
social
media
business
enterprise
csrblogcomment
trust
model
2sbs
november 2011 by csrollyson
Delete Your Klout Profile Now! | Social Media Today
november 2011 by csrollyson
Long thread on backlash to Klout (purportedly measures social media "influence") algo change
klout
measurement
influence
backlash
q4
2011
Algorithm
score
rating
rank
social
media
network
discussion
november 2011 by csrollyson
BreakingPoint: Insights in their social media strategy
november 2011 by csrollyson
Brief discussion about how one executive manages (his) team's social activities
social
business
media
example
team
twitter
blog
management
facebook
tactics
linkedin
november 2011 by csrollyson
Social Media « RE-Fundraising.com
november 2011 by csrollyson
Recommendations for nonprofit (or any) org to save money by using social media
nonprofit
humanitarian
cost
saving
social
media
business
print
email
november 2011 by csrollyson
Ford CMO Jim Farley: Social media leading to ‘massive cost savings’ for Ford | MackCollier.com - Social Media Training and Consulting
november 2011 by csrollyson
How Ford uses social media to drastically reduce advertising to support product launches
social
business
media
casestudy
cost
saving
advertising
automotive
cmo
consumer
launch
november 2011 by csrollyson
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