csrollyson + media   503

Why Successful Branding Still Happens Offline - Speakeasy - WSJ
Good points but doesn't quite hit it: implies online word of mouth less important than offline. *Both* are important and congruence throughout experience
2blog  facebook  pointofview  social  network  media  engagement  offline  brand  strategy  stakeholder 
6 days ago by csrollyson
Why Automating Social Media Marketing Could Hurt Facebook
Quick rundown of emerging vendor trends in social advertising & how they might affect Facebook
marketing  automation  advertising  facebook  optimization  agency  social  media  authenticity  vendor  brand 
24 days ago by csrollyson
Mom Central Consulting
Boutique specializes in connecting brands to moms
mommyblog  consulting  brand  mother  family  blog  social  media  network 
5 weeks ago by csrollyson
Forget demographics. It’s all about the socialgraphics
Getting beyond psychographics to understand audience: comment points out the importance of how the firm uses research #li
social  business  network  media  research  demographic  psychographic  socialgraphic  csrblogcomment  2snr 
5 weeks ago by csrollyson
B2B social media case study: BASF chemicals « Blogger Network
Good example of marketing-oriented social media approach devoid of business results
example  social  media  chemical  facebook  twitter 
6 weeks ago by csrollyson
The Samwer brothers suddenly lose their shyness — Tech News and Analysis
Quick shot on Samwer Bros (German Internet entrepreneur cloners extraordinaires) recent media outreach #li
internet  social  business  media  network  startup  germany  europe  clone  entrepreneur  incubator  2snr  2ghcj 
7 weeks ago by csrollyson
[Infographic] How Much is That Tweet Really Worth?
Innovative: co-relates #socialbusiness platforms' firms' value & total shares to derive user & share value #li
metrics  social  business  network  media  company  valuation  facebook  twitter  linkedin  foursquare  dropbox  pinterest  yelp  economy  measurement  infographic  2execguide 
7 weeks ago by csrollyson
Magazines – The New Inquiry
Superb blog and sophisticated writing; treat yourself!
blog  journal  analysis  culture  society  intellect  writing  social  business  media  report  issue 
7 weeks ago by csrollyson
Comfortably Alone – The New Inquiry
Superb & revealing analysis: social media/Facebook as seen from shy person's perspective; hiding behind content & asynchonicity Thx @jhagel
social  media  culture  society  shyness  analysis  Facebook  networking  offline  comparison  content  aynchronicity  capital  reputation  exceptional 
7 weeks ago by csrollyson
How to Generate Leads from Social Media — SocialMouths
Nice to see dawning recognition that social business needs some structure and planning to produce business value. This post presents 5-part approach to generating leads: strategy, due diligence, content connected to prime stakeholders, connect to marketing, involve sales team. Great example of beginning to treat social business seriously, but it's missing several key elements. It's still too focused on "content," which shows diminishing value. *Interaction* and helping people do things that are important to them is where the action is. Personalized interaction is harder to scale than "content"—but that's precisely WHY people value it more. In addition, the post doesn't mention the importance of trust and focusing on relationship. Finally, it is not trivial to engage salespeople. That's why http://www.socialbusinessservices.biz is dedicated to it.
social  media  business  strategy  lead  sales  b2b  2snr  blog  network  adoption  howto  notabene 
8 weeks ago by csrollyson
[Infographic] Social Media Security Basics
Very general but might be useful to some; nice summary of major attacks; light on how-to though
social  media  business  platform  security  infographic  facebook  twitter  google  linkedin  exploit  malware  howto  password  spam 
8 weeks ago by csrollyson
Social Media | GPlus.com
GLG's business forum on social business
social  media  business  network  web  3.0  forum  discussion  b2b  b2c 
9 weeks ago by csrollyson
SM Thought Leaders: Citi's Frank Eliason - Forbes
"Comcast Frank" interview on social customer service & move from Comcast to Citibank
customer  client  service  pioneer  social  media  network  twitter  bank  Financial.services  transformation  trust  interview  2sbs  comcast  citibank 
10 weeks ago by csrollyson
The State Of Social Customer Service [with Infographic] — SocialMouths
Quick post on enterprise/brand adoption of social customer/client service Thx @socialmouths #li
customer  client  service  social  media  business  network  twitter  blog  q1  2012  adoption  survey  infographic  2sbs 
10 weeks ago by csrollyson
Social sites go political - chicagotribune.com
Great '07 story: Chris Hughes leaves Facebook to lead Obama social media; my BO case here: http://tinyurl.com/9ntonk #fb
obama  politics  chris  hughes  linkedin  myspace  history  social  media  network  election  2008  pioneer  chicago  facebook  executive  2007 
11 weeks ago by csrollyson
Mastering The Uncomfortable Art Of Personal Branding | Fast Company
Valuable insight into how to engage people with a mix of personal and professional details. Cites @garyvee. Could be more valuable if it had mentioned several use cases and the importance of knowing your audience. Be clear about whom you're trying to engage. Imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post's valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 - see the section under "use scenarios" Thx @melanie_adcock
personal  business  story  brand  howto  insight  social  media  network  twitter  facebook  linkedin  blog  notabene  2execguide 
11 weeks ago by csrollyson
More sales leads stem from websites, not social media (survey) | ZDNet
ZDNet reports on "research" that finds that websites provide 7 times more sales leads than "social media" but the writer doesn't appreciate the self-irony in the second paragraph: "A company’s corporate website was found to be the top source of new sales leads online — second only to personal referrals.." As B2B continues to adopt social business, more word of mouth, i.e. personal referrals, happens online. Another reason I'm calling out this post is that it misinforms readers by treating "sales leads" as a homogeneous category. Our clients don't care about general adoption; what's more relevant is adoption by their prospects. This post treats all leads as the same, so it's really the equivalent of informational fast food. To end on a dour note, misinformation can work to your advantage because your rivals may read it and believe while you can see through it, invest and pull ahead.
b2b  sales  2sbs  notabene  website  social  business  media  referral  comparison  q3  2011  debunk 
11 weeks ago by csrollyson
Old Media Influence Over Social Media
Debunks pollyanna view that "social media is different"; shows how #MSM patterns drive "new" media today
media  pointofview  advertising  content  social  propaganda  control  politics  2ghcj 
11 weeks ago by csrollyson
2012 CMO Survey (Duke University Fuqua School of Business)
Valuable CMO operating and investing report details trends in B2B B2C products & services
cmo  research  statistics  social  media  business  adoption  marketing  enterprise  usa  global  bric  b2b  b2c  service  product  2snr 
12 weeks ago by csrollyson
Commercial Real Estate | Social Media | Facebook
Mention about social media adoption by commercial real estate
realestate  social  media  business  adoption  q1  2012 
february 2012 by csrollyson
Social Media: Marketers Chasing Marketers
Short riff on how "social" is NOT marketing; the basis for Serve, Don't Sell (servedontsell.org)
2sbs  csrblogcomment  social  business  marketing  media  trust  transformation  disruption  service  client  customer 
february 2012 by csrollyson
Misled By The Wrong "Social" Numbers
Great post on "social" metrics: Comment on social business v. social media marketing in the relationship economy
2sbs  csrblogcomment  relationship  social  media  business  marketing  measurement  metrics  debunk 
february 2012 by csrollyson
LinkedIn Welcome Videos
Interesting approach to "introducing" a LinkedIn profile w video; secret to all tactics/tools: knowing your stakeholders
linkedin  video  social  media  valueprop  network 
february 2012 by csrollyson
Successful Social Media for Auto Dealers
Great case study for auto dealer's lessons learnt from using blog, Facebook, Twitter and others, and how to synergize with website
automotive  casestudy  social  media  business  twitter  facebook  blog  website  foursquare  strategy  dealer  ford 
january 2012 by csrollyson
Defend our freedom to share (or why SOPA is a bad idea) | Video on TED.com
Clay Shirky on SOPA and PIPA, gives historical context; not very impartial, but gives some good context
sopa  pipa  legislation  video  2011  2012  usa  internet  digital  rights  media  history 
january 2012 by csrollyson
PIPA and SOPA Co-Sponsors Abandon Bills
Slideshow/infographic-like timeline of SOPA/PIPA dustup
sopa  pipa  legislation  timeline  2011  2012  usa  internet  digital  rights  media  infographic 
january 2012 by csrollyson
Hinda Incentives case study: Fast-growing B2B expands social media exposure
B2B social business case study for organic growth in the incentives industry has familiar themes: quality over quantity, invest in relationship; check out their results
b2b  marketing  casestudy  social  media  business  news  ecommerce  2sbs 
january 2012 by csrollyson
4 Ways Marketers Can Drive Revenue--And Prove It | Fast Company
Brief post on how today's B2B prospect is changing the game: calls for tighter sales/marketing integration
B2B  sales  marketing  disruption  transformation  evolution  social  business  media  internet  2012  q1  integration  news  boothmktg12  2sbs 
january 2012 by csrollyson
China’s Parallel Online Universe | The Diplomat
Short take on how China's social media censorship works; sm int'g points Thx @alexdc
hina  prc  social  media  censorship  internet  startup  executive  policy  government  2ghcj 
december 2011 by csrollyson
Pricing for Social Media & Web Apps | Backupify
Freemium business model enables backup of social network data for bus. & indiv. Thx @hugo84 #fb
cloud  social  media  network  backup  data  security  vendor  freemium  2csrollyson 
december 2011 by csrollyson
The Real Story Behind Apple's 'Think Different' Campaign - Forbes
Fascinating behind-the-scenes account of Apple's "Think Different" campaign Thx @jhagel #li
apple  history  exposé  stevejobs  advertising  campaign  think  different  media  pitch  1997  marketing  macintosh  business  team  2csrollyson 
december 2011 by csrollyson
Why Its Wrong to Criticise Apple’s Social Media Policy | Chris Boudreaux on Social Media Governance
Exactly: #Socialbusiness policy reflects firms' unique mix of #strategy & #culture Thx @cboudreaux #li
social  media  business  policy  apple  ibm  pointofview  strategy  culture  2csrollyson 
december 2011 by csrollyson
The MRI Blog | Social Media Becoming Competitive Differentiator for Banks
Brief quality post on why banks should consider social business; cites analyst research & suggests some usecases
bank  adoption  guide  retail  social  media  network  busines  2011  howto  twitter  usecase  analysis  research 
december 2011 by csrollyson
Blogs Rising As Content Marketing Tactic
Executive summary of current research on B2B #socialbusiness adoption Thx @pgillin #li
social  Media  Business  adoption  statistics  q4  2011  analysis  b2b  tactics 
december 2011 by csrollyson
CMOs, it's Time to Brush Up on Your Social Skills - Appoint Yourself Chief Social Officer - Forbes
Argues for a "CSO" (Chief Social Officer); commented on ratcheting down the marketing in favor of amping up relating
cmo  csrblogcomment  social  media  network  business  adoption  executive  brand  management  marketing  2sbs 
december 2011 by csrollyson
Is the Sales Funnel Dead? | LinkedIn Answers | LinkedIn
Spicy insightful convo on how sales is changing; several socialtech references
sales  busdev  social  media  business  disruption  linkedin  answers  discussion  management  lead  conversion  web  2.0  sbs12 
november 2011 by csrollyson
Move Over Social Media; Here Comes Social Business | Fast Company
Admirable social business execution by IBM: boosting web page clickthrus by assigning IBMers as "experts"; nurturing their personal online personas #li
social  business  ibm  enterprise  adoption  q4  2011  leader  tactic  strategy  brand  media  training  csrblogcomment  2csrollyson  2sbs 
november 2011 by csrollyson
How Google+ Could One-Up Facebook’s Brand Pages | TechCrunch
Useful analysis of Google+ Pages, features and possibilities, relevant to brands and marketers #li
google  plus  facebook  guide  comparison  brand  Pages  q4  2011  analysis  feature  social  network  media  2fb  2csrollyson  news 
november 2011 by csrollyson
Bank Of America Just Had The Ultimate Social Media Fail
Prank produced fake Bank of America Google+ Page with very unflattering messaging, suggests BofA was snoozing #fb
social  media  business  prank  snafu  exposé  bank  america  q4  2011  google  plus  government  bailout  ows  2snr  satire  irony  news 
november 2011 by csrollyson
Delete Your Klout Profile Now! | Social Media Today
Long thread on backlash to Klout (purportedly measures social media "influence") algo change
klout  measurement  influence  backlash  q4  2011  Algorithm  score  rating  rank  social  media  network  discussion 
november 2011 by csrollyson
BreakingPoint: Insights in their social media strategy
Brief discussion about how one executive manages (his) team's social activities
social  business  media  example  team  twitter  blog  management  facebook  tactics  linkedin 
november 2011 by csrollyson
Social Media « RE-Fundraising.com
Recommendations for nonprofit (or any) org to save money by using social media
nonprofit  humanitarian  cost  saving  social  media  business  print  email 
november 2011 by csrollyson
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