csrollyson + business   334

Eye-Tracking Heatmaps - Business Insider
Some surprises: heatmap analysis of 20 "illustrations/photos/ads" reveals where men & women look most
photo  heatmap  analysis  usecase  business  advertising  gender 
4 days ago by csrollyson
Is Facebook Worth $100 Billion? : Planet Money : NPR
Nice layman's explanation of price/earning ratio, using Facebook as example
facebook  valueprop  stock  price  advertising  business  model  IPO  2blog 
6 days ago by csrollyson
B2B Social Business Case Study: Jefferson Financial - YouTube
How a financial services firm energized its channel using #socialbusiness + direct sales - & grabbed market share during recession
social  business  casestudy  b2b  2sbs  Financial.services  insurance  twitter  facebook  youtube  sales  kentucky  publicrelations  investment  advisor  brand  channel  marketing  b2b2c 
27 days ago by csrollyson
B2B Social Business Case Study: Northof41 (Financial) - YouTube
How tech startup accelerator built global presence "overnight" by using #socialbusiness + video to transform events marketing
b2b  casestudy  Financial.services  video  2sbs  startup  canada  entrepreneur  VCs.angels  government  development  crossborder  global  international  marketing  social  business  event  conference 
27 days ago by csrollyson
Why Social Business Can Lead to Reinventing the Company Model - Forbes
Close to my heart! Riffing on social business's role in enterprise process transformation
enterprise  transformation  evolution  social  business  network  employee  employer  2blog 
4 weeks ago by csrollyson
Forget demographics. It’s all about the socialgraphics
Getting beyond psychographics to understand audience: comment points out the importance of how the firm uses research #li
social  business  network  media  research  demographic  psychographic  socialgraphic  csrblogcomment  2snr 
5 weeks ago by csrollyson
From the Editor (Wired UK)
Quick riff on entrepreneur motivations: money v. social good
csrblogcomment  entrepreneur  social  business  reidhoffman  samwer  comparison  startup  2ghcj 
7 weeks ago by csrollyson
The Samwer brothers suddenly lose their shyness — Tech News and Analysis
Quick shot on Samwer Bros (German Internet entrepreneur cloners extraordinaires) recent media outreach #li
internet  social  business  media  network  startup  germany  europe  clone  entrepreneur  incubator  2snr  2ghcj 
7 weeks ago by csrollyson
[Infographic] How Much is That Tweet Really Worth?
Innovative: co-relates #socialbusiness platforms' firms' value & total shares to derive user & share value #li
metrics  social  business  network  media  company  valuation  facebook  twitter  linkedin  foursquare  dropbox  pinterest  yelp  economy  measurement  infographic  2execguide 
7 weeks ago by csrollyson
Magazines – The New Inquiry
Superb blog and sophisticated writing; treat yourself!
blog  journal  analysis  culture  society  intellect  writing  social  business  media  report  issue 
7 weeks ago by csrollyson
How to Generate Leads from Social Media — SocialMouths
Nice to see dawning recognition that social business needs some structure and planning to produce business value. This post presents 5-part approach to generating leads: strategy, due diligence, content connected to prime stakeholders, connect to marketing, involve sales team. Great example of beginning to treat social business seriously, but it's missing several key elements. It's still too focused on "content," which shows diminishing value. *Interaction* and helping people do things that are important to them is where the action is. Personalized interaction is harder to scale than "content"—but that's precisely WHY people value it more. In addition, the post doesn't mention the importance of trust and focusing on relationship. Finally, it is not trivial to engage salespeople. That's why http://www.socialbusinessservices.biz is dedicated to it.
social  media  business  strategy  lead  sales  b2b  2snr  blog  network  adoption  howto  notabene 
8 weeks ago by csrollyson
[Infographic] Social Media Security Basics
Very general but might be useful to some; nice summary of major attacks; light on how-to though
social  media  business  platform  security  infographic  facebook  twitter  google  linkedin  exploit  malware  howto  password  spam 
8 weeks ago by csrollyson
How You Are Causing Your Own Urgent Problems — S. Anthony Iannarino
Art of Management: why observing/evaluating one's (own or team) execution, & questioning "urgency" is key; proactive v reactive
b2b  sales  business  development  management  productivity  2sbs  priority 
8 weeks ago by csrollyson
Red Hat's $1 billion proves value of software freedom | Open Source Software - InfoWorld
Crisply crystalizes open source software for enterprise CIOs & suggests scale of disruption #li #fb
enterprise  software  open  source  value  prop  CIO  vendor  business  development  model  exceptional  disruption 
8 weeks ago by csrollyson
Don’t Suck At Meetings [Infographic]
Terse infographic summarizes what we already know: sales/marketing meetings very wasteful; how to improve
2sbs  sales  b2b  business  development  meeting  productivity  statistics  presentation  engagement  cost  followup  infographic 
9 weeks ago by csrollyson
Meg Whitman steers HP straight at the rocks | The Industry Standard - InfoWorld
Tailspin: scathing review of CEO Whitman's decision to merge printer and PC business units #li
HP  executive  CEO  review  analysis  enterprise  organization  q1  2012  print  computer  business  unit  merger  humor  irony 
9 weeks ago by csrollyson
Social Media | GPlus.com
GLG's business forum on social business
social  media  business  network  web  3.0  forum  discussion  b2b  b2c 
9 weeks ago by csrollyson
The State Of Social Customer Service [with Infographic] — SocialMouths
Quick post on enterprise/brand adoption of social customer/client service Thx @socialmouths #li
customer  client  service  social  media  business  network  twitter  blog  q1  2012  adoption  survey  infographic  2sbs 
10 weeks ago by csrollyson
2012 B2B Marketing Benchmark Report
Tries to crack the code on B2B marketing social business adoption; weakened by marketing mindset; that's illuminating
2blog  b2b  marketing  research  2012  q1  social  business  2sbs 
10 weeks ago by csrollyson
Mastering The Uncomfortable Art Of Personal Branding | Fast Company
Valuable insight into how to engage people with a mix of personal and professional details. Cites @garyvee. Could be more valuable if it had mentioned several use cases and the importance of knowing your audience. Be clear about whom you're trying to engage. Imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post's valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 - see the section under "use scenarios" Thx @melanie_adcock
personal  business  story  brand  howto  insight  social  media  network  twitter  facebook  linkedin  blog  notabene  2execguide 
11 weeks ago by csrollyson
(3) Stefan Pinto
Synthesizing several business models: model/sex symbol, workout, diet, aimed at women
workout  diet  nutrition  sexuality  business  model  facebook  Page 
11 weeks ago by csrollyson
(1) Welcome to fMC
Facebook basic list of tactics to drive publicity w Facebook Pages
facebook  howto  page  marketing  business  development  advice  list 
11 weeks ago by csrollyson
More sales leads stem from websites, not social media (survey) | ZDNet
ZDNet reports on "research" that finds that websites provide 7 times more sales leads than "social media" but the writer doesn't appreciate the self-irony in the second paragraph: "A company’s corporate website was found to be the top source of new sales leads online — second only to personal referrals.." As B2B continues to adopt social business, more word of mouth, i.e. personal referrals, happens online. Another reason I'm calling out this post is that it misinforms readers by treating "sales leads" as a homogeneous category. Our clients don't care about general adoption; what's more relevant is adoption by their prospects. This post treats all leads as the same, so it's really the equivalent of informational fast food. To end on a dour note, misinformation can work to your advantage because your rivals may read it and believe while you can see through it, invest and pull ahead.
b2b  sales  2sbs  notabene  website  social  business  media  referral  comparison  q3  2011  debunk 
11 weeks ago by csrollyson
Influential economist sticks by his recession call - Feb. 24, 2012
Good call (check out rationale): Leading economist sees new usa recession as inevitable
news  economy  usa  prediction  business  cycle  q1  2012  recession  2ghcj 
12 weeks ago by csrollyson
2012 CMO Survey (Duke University Fuqua School of Business)
Valuable CMO operating and investing report details trends in B2B B2C products & services
cmo  research  statistics  social  media  business  adoption  marketing  enterprise  usa  global  bric  b2b  b2c  service  product  2snr 
12 weeks ago by csrollyson
News and Events | ECRI
Great resource on business cycles, predictions
economy  research  business  cycle  insight  usa  eurozone  global  2ghcj 
12 weeks ago by csrollyson
Profiting from the death of masculinity
SUPERB insight w tongue gently in cheek; how the crisis of masculinity plays out
culture  gender  business  humor  masculinity  satire  insight  economy  family  csrblogcomment 
12 weeks ago by csrollyson
The Big Failure of Enterprise 2.0 Social Business | Beyond the Cube
Great description of limitations of "big implementation" approach to social business/collaboration change
2snr  enterprise  collaboration  social  business  2.0 
12 weeks ago by csrollyson
Doing The Same Thing Differently
Adding to post that regards spam from a trust/relationship-focused social business context and declares, "Social [media] is the opposite of marketing"
2sbs  csrblogcomment  social  business  trust  relationship  spam  marketing  email  unsolicited  pointofview 
12 weeks ago by csrollyson
Go With The Customer Flow « Social CRM ideas by Mark Tamis
Post claims that "social media" only 1% of firm interactions w clients; however all interactions not equal..
2sbs  csrblogcomment  customer  client  service  statistics  touch  process  social  business 
12 weeks ago by csrollyson
Social objects in the enterprise: some early thoughts – confused of calcutta
Excellent reflection & insight into social "objects" (think artifacts) within the enterprise
social  object  reflection  insight  enterprise  people  business  network 
12 weeks ago by csrollyson
Commercial Real Estate | Social Media | Facebook
Mention about social media adoption by commercial real estate
realestate  social  media  business  adoption  q1  2012 
february 2012 by csrollyson
Social Media: Marketers Chasing Marketers
Short riff on how "social" is NOT marketing; the basis for Serve, Don't Sell (servedontsell.org)
2sbs  csrblogcomment  social  business  marketing  media  trust  transformation  disruption  service  client  customer 
february 2012 by csrollyson
Misled By The Wrong "Social" Numbers
Great post on "social" metrics: Comment on social business v. social media marketing in the relationship economy
2sbs  csrblogcomment  relationship  social  media  business  marketing  measurement  metrics  debunk 
february 2012 by csrollyson
Social Business: Culture Eats Strategy For Lunch
Riffing on the importance of "culture" and congruence in encouraging social business adoption
csrblogcomment  b2b  2sbs  social  business  culture  disruption  transformation  adoption 
february 2012 by csrollyson
Twitter and LinkedIn: Small Biz's Best Growth Tools - Forbes
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
linkedin  twitter  casestudy  Financial.services  2010  2011  marketing  B2B  social  network  business  sales  fund  kentucky  employment  mayor  professional  services  2sbs  notabene 
february 2012 by csrollyson
Get More Clients in Less Time: Practical Marketing and Sales Strategies for Consultants and Coaches
EXACTLY: short but captures the huge shift AWAY from being "nice" TO being open about your convictions #kudos
2sbs  business  social  philosophy  mission  network 
february 2012 by csrollyson
Facebook's New Timeline Layout: A Getting-Started Guide | PCWorld
MUSTread: As a strategist, see the brilliance: facebook coaxes users to "organize" their lives to optimize for adverts; as a person, find it creepy
facebook  timeline  analysis  guide  howto  q3  2011  beta  privacy  comparison  Profile  advertising  business  model  social  network  2blog  2execguide 
february 2012 by csrollyson
Facebook Eyetracking : Timeline versus Old Profile
Eyetrackshop analysis suggests Facebook Timeline's aim is more focus on ads, less on wall/friends
facebook  timeline  profile  comparison  research  analysis  advertising  business  social  network  model  q1  2012  2execguide 
february 2012 by csrollyson
Beyond Facebook: The Rise Of Interest-Based Social Networks | TechCrunch
Interesting but misses the real trend: social networks will disappear in ubiquity; this post just describes evolution along the disappearance path
2blog  social  network  business  vision  transformation 
february 2012 by csrollyson
Killer Communication Strategy « Sales and Sales Management Blog
The dark side of communication misuse by B2B sales: take the client view and be more aware Thx @paul_mccord
sales  b2b  business  social  development  practice  client  csrblogcomment  irony  communication  email  telephone  2sbs 
february 2012 by csrollyson
Why Value Propositions Are Overrated | Trusted Advisor
RARE insight into prof. services & B2B sales conundrum: discomfort w relationship; over-reliance on rationality Thx @charleshgreen #li
professional  services  sales  b2b  insight  exceptional  tool  analysis  trust  relationship  csrblogcomment  2blog  social  business  2sbs 
february 2012 by csrollyson
Realizing Value from Social Networks: A Life Cycle Model | The Global Human Capital Journal
My first social network relationship development model measures quantitatively how your social actions in online social networks are performing
relationship  development  model  social  business  network  commitment  action  b2b  measurement  strategy  boothmktg12  sales  2sbs 
february 2012 by csrollyson
2012 B2B Marketing Social Business Opportunities « Social Business Services
Customer-driven disruption is bearing down on B2B marketing and B2B sales: here's how to use it to your advantage
b2b  marketing  sales  social  business  disruption  boothmktg12  enterprise  brand  transformation  client  customer  howto  2sbs 
february 2012 by csrollyson
Creating Your Business Plan, Slide Deck & Elevator Pitch
Solid outline of how entrepreneurs should approach elevator pich, business plan & pitch slide deck
business  plan  siliconvalley  guykawasaki  pitch  startup  entrepreneur  investor 
february 2012 by csrollyson
This Is Generation Flux: Meet The Pioneers Of The New (And Chaotic) Frontier Of Business | Fast Company
FC retrospective of their 15 years of publishing riffs on accelerating disruption, free agency and redefinition of work #li
culture  business  social  adoption  transformation  analysis  reflection  web  1.0  2.0  3.0  network  enterprise  executive  usa  siliconvalley  hightech  leader  2csrollyson  2sbs 
february 2012 by csrollyson
Successful Social Media for Auto Dealers
Great case study for auto dealer's lessons learnt from using blog, Facebook, Twitter and others, and how to synergize with website
automotive  casestudy  social  media  business  twitter  facebook  blog  website  foursquare  strategy  dealer  ford 
january 2012 by csrollyson
The Rise of the New Groupthink - NYTimes.com
Examines "group v solitude" models for productivity; weakened by taking either-or stance
productivity  pointofview  group  creativity  work  social  business  team  solitude 
january 2012 by csrollyson
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