csrollyson + business 334
Executive Career & Job Search Resources | The Executive's Guide to Social Networks
6 hours ago by csrollyson
Mid-2012 edition: executive's guide to careers includes free social business (media) bootcamp
executive
career
social
business
twitter
facebook
linkedin
blog
jobsearch
economy
disruption
transformation
howto
guide
6 hours ago by csrollyson
"90-9-1" Rule for Participation Inequality: Lurkers vs. Contributors in Internet Communities (Jakob Nielsen's Alertbox)
3 days ago by csrollyson
RARE: lucid analysis of social network "participation" patterns and model #kudos #li #fb
model
web
2.0
3.0
power
law
participation
engagement
reference
research
analysis
exceptional
social
network
business
media
community
3 days ago by csrollyson
Eye-Tracking Heatmaps - Business Insider
4 days ago by csrollyson
Some surprises: heatmap analysis of 20 "illustrations/photos/ads" reveals where men & women look most
photo
heatmap
analysis
usecase
business
advertising
gender
4 days ago by csrollyson
Is Facebook Worth $100 Billion? : Planet Money : NPR
6 days ago by csrollyson
Nice layman's explanation of price/earning ratio, using Facebook as example
facebook
valueprop
stock
price
advertising
business
model
IPO
2blog
6 days ago by csrollyson
History Suggests Facebook Won’t Last | MackCollier.com - Social Media Training and Consulting
11 days ago by csrollyson
Good points but misses the significance of data
2blog
facebook
prediction
myspace
aol
compuserve
history
community
experience
design
advertising
business
model
web
1.0
2.0
11 days ago by csrollyson
Social media makeover: KM style - Special Reports - Lawyers Weekly - Breaking legal news, views, analysis and legal jobs online
17 days ago by csrollyson
Riffs on attorneys' & firms' adoption of social business | media | networks
law
firm
adoption
social
media
business
network
2010
attorney
linkedin
twitter
17 days ago by csrollyson
B2B Social Business Case Study: Jefferson Financial - YouTube
27 days ago by csrollyson
How a financial services firm energized its channel using #socialbusiness + direct sales - & grabbed market share during recession
social
business
casestudy
b2b
2sbs
Financial.services
insurance
twitter
facebook
youtube
sales
kentucky
publicrelations
investment
advisor
brand
channel
marketing
b2b2c
27 days ago by csrollyson
B2B Social Business Case Study: Northof41 (Financial) - YouTube
27 days ago by csrollyson
How tech startup accelerator built global presence "overnight" by using #socialbusiness + video to transform events marketing
b2b
casestudy
Financial.services
video
2sbs
startup
canada
entrepreneur
VCs.angels
government
development
crossborder
global
international
marketing
social
business
event
conference
27 days ago by csrollyson
Why Social Business Can Lead to Reinventing the Company Model - Forbes
4 weeks ago by csrollyson
Close to my heart! Riffing on social business's role in enterprise process transformation
enterprise
transformation
evolution
social
business
network
employee
employer
2blog
4 weeks ago by csrollyson
Patients choose hospitals based on social media - FierceHealthcare
5 weeks ago by csrollyson
More example than case study, has some good facts on empowerment: status quo weakening
healthcare
adoption
patient
empowerment
consumerization
social
media
business
network
provider
selection
casestudy
example
hospital
2sbs
5 weeks ago by csrollyson
Forget demographics. It’s all about the socialgraphics
5 weeks ago by csrollyson
Getting beyond psychographics to understand audience: comment points out the importance of how the firm uses research #li
social
business
network
media
research
demographic
psychographic
socialgraphic
csrblogcomment
2snr
5 weeks ago by csrollyson
The One Innovation Personality You Must Have On Board - Forbes
7 weeks ago by csrollyson
MUSTread: insight into the need for "reframer" leaders to lead organizations
innovation
disruption
leader
vision
insight
organization
enterprise
social
business
reframe
csrblogcomment
7 weeks ago by csrollyson
From the Editor (Wired UK)
7 weeks ago by csrollyson
Quick riff on entrepreneur motivations: money v. social good
csrblogcomment
entrepreneur
social
business
reidhoffman
samwer
comparison
startup
2ghcj
7 weeks ago by csrollyson
The Samwer brothers suddenly lose their shyness — Tech News and Analysis
7 weeks ago by csrollyson
Quick shot on Samwer Bros (German Internet entrepreneur cloners extraordinaires) recent media outreach #li
internet
social
business
media
network
startup
germany
europe
clone
entrepreneur
incubator
2snr
2ghcj
7 weeks ago by csrollyson
[Infographic] How Much is That Tweet Really Worth?
7 weeks ago by csrollyson
Innovative: co-relates #socialbusiness platforms' firms' value & total shares to derive user & share value #li
metrics
social
business
network
media
company
valuation
facebook
twitter
linkedin
foursquare
dropbox
pinterest
yelp
economy
measurement
infographic
2execguide
7 weeks ago by csrollyson
Case Study: Law Firm - Roberts & Durkee | Social Media Agency London : Furlong PR
7 weeks ago by csrollyson
Although B2C focused campaign, some useful points
lawfirm
social
media
business
casestudy
blog
client
b2c
marketing
7 weeks ago by csrollyson
Magazines – The New Inquiry
7 weeks ago by csrollyson
Superb blog and sophisticated writing; treat yourself!
blog
journal
analysis
culture
society
intellect
writing
social
business
media
report
issue
7 weeks ago by csrollyson
Supporting Workforce Mobility at Freshfields Bruckhaus Deringer
7 weeks ago by csrollyson
Example of law firm implementing social business inside the firewall
lawfirm
casestudy
social
business
mobile
professional
service
video
microblog
yammer
billing
administration
7 weeks ago by csrollyson
11 Ways to Maximize Sales With LinkedIn | Inc.com
7 weeks ago by csrollyson
Simple list of suggestions for B2B prospecting
Linkedin
howto
sales
business
development
B2B
7 weeks ago by csrollyson
How to Generate Leads from Social Media — SocialMouths
8 weeks ago by csrollyson
Nice to see dawning recognition that social business needs some structure and planning to produce business value. This post presents 5-part approach to generating leads: strategy, due diligence, content connected to prime stakeholders, connect to marketing, involve sales team. Great example of beginning to treat social business seriously, but it's missing several key elements. It's still too focused on "content," which shows diminishing value. *Interaction* and helping people do things that are important to them is where the action is. Personalized interaction is harder to scale than "content"—but that's precisely WHY people value it more. In addition, the post doesn't mention the importance of trust and focusing on relationship. Finally, it is not trivial to engage salespeople. That's why http://www.socialbusinessservices.biz is dedicated to it.
social
media
business
strategy
lead
sales
b2b
2snr
blog
network
adoption
howto
notabene
8 weeks ago by csrollyson
[Infographic] Social Media Security Basics
8 weeks ago by csrollyson
Very general but might be useful to some; nice summary of major attacks; light on how-to though
social
media
business
platform
security
infographic
facebook
twitter
google
linkedin
exploit
malware
howto
password
spam
8 weeks ago by csrollyson
A brief exploration of Open and Big Data: From investigative journalism to humanitarian aid and peacebuilding | ICT for Peacebuilding (ICT4Peace)
8 weeks ago by csrollyson
Treatise on how to use Internet, networks & social business for political transformation, disruption
hightech
telecom
politics
global
blog
humanitarian
journalism
transformation
activism
social
media
business
Internet
8 weeks ago by csrollyson
How You Are Causing Your Own Urgent Problems — S. Anthony Iannarino
8 weeks ago by csrollyson
Art of Management: why observing/evaluating one's (own or team) execution, & questioning "urgency" is key; proactive v reactive
b2b
sales
business
development
management
productivity
2sbs
priority
8 weeks ago by csrollyson
Red Hat's $1 billion proves value of software freedom | Open Source Software - InfoWorld
8 weeks ago by csrollyson
Crisply crystalizes open source software for enterprise CIOs & suggests scale of disruption #li #fb
enterprise
software
open
source
value
prop
CIO
vendor
business
development
model
exceptional
disruption
8 weeks ago by csrollyson
4 Reasons NOT to Demand Login Credentials to Employee or Candidate Personal Social Accounts | Chris Boudreaux on Social Media Governance
8 weeks ago by csrollyson
MUSTread: why firms should NOT ask 4 employees' #socialmedia passwords; some'll surprise you #kudos #fb
social
business
media
enterprise
governance
exceptional
employer
employee
controversy
privacy
8 weeks ago by csrollyson
Don’t Suck At Meetings [Infographic]
9 weeks ago by csrollyson
Terse infographic summarizes what we already know: sales/marketing meetings very wasteful; how to improve
2sbs
sales
b2b
business
development
meeting
productivity
statistics
presentation
engagement
cost
followup
infographic
9 weeks ago by csrollyson
Meg Whitman steers HP straight at the rocks | The Industry Standard - InfoWorld
9 weeks ago by csrollyson
Tailspin: scathing review of CEO Whitman's decision to merge printer and PC business units #li
HP
executive
CEO
review
analysis
enterprise
organization
q1
2012
print
computer
business
unit
merger
humor
irony
9 weeks ago by csrollyson
Social Media | GPlus.com
9 weeks ago by csrollyson
GLG's business forum on social business
social
media
business
network
web
3.0
forum
discussion
b2b
b2c
9 weeks ago by csrollyson
The State Of Social Customer Service [with Infographic] — SocialMouths
10 weeks ago by csrollyson
Quick post on enterprise/brand adoption of social customer/client service Thx @socialmouths #li
customer
client
service
social
media
business
network
twitter
blog
q1
2012
adoption
survey
infographic
2sbs
10 weeks ago by csrollyson
2012 B2B Marketing Benchmark Report
10 weeks ago by csrollyson
Tries to crack the code on B2B marketing social business adoption; weakened by marketing mindset; that's illuminating
2blog
b2b
marketing
research
2012
q1
social
business
2sbs
10 weeks ago by csrollyson
Mastering The Uncomfortable Art Of Personal Branding | Fast Company
11 weeks ago by csrollyson
Valuable insight into how to engage people with a mix of personal and professional details. Cites @garyvee. Could be more valuable if it had mentioned several use cases and the importance of knowing your audience. Be clear about whom you're trying to engage. Imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post's valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 - see the section under "use scenarios" Thx @melanie_adcock
personal
business
story
brand
howto
insight
social
media
network
twitter
facebook
linkedin
blog
notabene
2execguide
11 weeks ago by csrollyson
(3) Stefan Pinto
11 weeks ago by csrollyson
Synthesizing several business models: model/sex symbol, workout, diet, aimed at women
workout
diet
nutrition
sexuality
business
model
facebook
Page
11 weeks ago by csrollyson
(1) Welcome to fMC
11 weeks ago by csrollyson
Facebook basic list of tactics to drive publicity w Facebook Pages
facebook
howto
page
marketing
business
development
advice
list
11 weeks ago by csrollyson
More sales leads stem from websites, not social media (survey) | ZDNet
11 weeks ago by csrollyson
ZDNet reports on "research" that finds that websites provide 7 times more sales leads than "social media" but the writer doesn't appreciate the self-irony in the second paragraph: "A company’s corporate website was found to be the top source of new sales leads online — second only to personal referrals.." As B2B continues to adopt social business, more word of mouth, i.e. personal referrals, happens online. Another reason I'm calling out this post is that it misinforms readers by treating "sales leads" as a homogeneous category. Our clients don't care about general adoption; what's more relevant is adoption by their prospects. This post treats all leads as the same, so it's really the equivalent of informational fast food. To end on a dour note, misinformation can work to your advantage because your rivals may read it and believe while you can see through it, invest and pull ahead.
b2b
sales
2sbs
notabene
website
social
business
media
referral
comparison
q3
2011
debunk
11 weeks ago by csrollyson
Social Media Not an Easy Call for Financial Advisors | CustomerThink
11 weeks ago by csrollyson
Good thinking on how financial advisors might use social business
social
business
media
network
financial
services
regulation
risk
mitigation
client
professional
11 weeks ago by csrollyson
Managing Social Media Strategy In-house versus Outsourcing | CustomerThink
11 weeks ago by csrollyson
Good riff on in-house v. outsourcing approaches
social
business
media
network
inhouse
outsourcing
analysis
2sbs
11 weeks ago by csrollyson
Influential economist sticks by his recession call - Feb. 24, 2012
12 weeks ago by csrollyson
Good call (check out rationale): Leading economist sees new usa recession as inevitable
news
economy
usa
prediction
business
cycle
q1
2012
recession
2ghcj
12 weeks ago by csrollyson
2012 CMO Survey (Duke University Fuqua School of Business)
12 weeks ago by csrollyson
Valuable CMO operating and investing report details trends in B2B B2C products & services
cmo
research
statistics
social
media
business
adoption
marketing
enterprise
usa
global
bric
b2b
b2c
service
product
2snr
12 weeks ago by csrollyson
News and Events | ECRI
12 weeks ago by csrollyson
Great resource on business cycles, predictions
economy
research
business
cycle
insight
usa
eurozone
global
2ghcj
12 weeks ago by csrollyson
Profiting from the death of masculinity
12 weeks ago by csrollyson
SUPERB insight w tongue gently in cheek; how the crisis of masculinity plays out
culture
gender
business
humor
masculinity
satire
insight
economy
family
csrblogcomment
12 weeks ago by csrollyson
The Four Myths of Professional Services Marketing [Archivio] - e - Commerce AICEL FORUM - dove l'ecommerce si incontra
12 weeks ago by csrollyson
Four myths of professional services practice development
myth
professional
service
marketing
sales
business
development
12 weeks ago by csrollyson
LinkedIn Is Making Changes to Prevent Copying Profile Text
12 weeks ago by csrollyson
Useful thread on LinkedIn Profile data lockdown and workaround
linkedin
twitter
jobsearch
recruiting
blog
howto
Profile
social
network
business
human
resource
2execguide
12 weeks ago by csrollyson
The Big Failure of Enterprise 2.0 Social Business | Beyond the Cube
12 weeks ago by csrollyson
Great description of limitations of "big implementation" approach to social business/collaboration change
2snr
enterprise
collaboration
social
business
2.0
12 weeks ago by csrollyson
Doing The Same Thing Differently
12 weeks ago by csrollyson
Adding to post that regards spam from a trust/relationship-focused social business context and declares, "Social [media] is the opposite of marketing"
2sbs
csrblogcomment
social
business
trust
relationship
spam
marketing
email
unsolicited
pointofview
12 weeks ago by csrollyson
Go With The Customer Flow « Social CRM ideas by Mark Tamis
12 weeks ago by csrollyson
Post claims that "social media" only 1% of firm interactions w clients; however all interactions not equal..
2sbs
csrblogcomment
customer
client
service
statistics
touch
process
social
business
12 weeks ago by csrollyson
Social objects in the enterprise: some early thoughts – confused of calcutta
12 weeks ago by csrollyson
Excellent reflection & insight into social "objects" (think artifacts) within the enterprise
social
object
reflection
insight
enterprise
people
business
network
12 weeks ago by csrollyson
Commercial Real Estate | Social Media | Facebook
february 2012 by csrollyson
Mention about social media adoption by commercial real estate
realestate
social
media
business
adoption
q1
2012
february 2012 by csrollyson
Social Media: Marketers Chasing Marketers
february 2012 by csrollyson
Short riff on how "social" is NOT marketing; the basis for Serve, Don't Sell (servedontsell.org)
2sbs
csrblogcomment
social
business
marketing
media
trust
transformation
disruption
service
client
customer
february 2012 by csrollyson
Misled By The Wrong "Social" Numbers
february 2012 by csrollyson
Great post on "social" metrics: Comment on social business v. social media marketing in the relationship economy
2sbs
csrblogcomment
relationship
social
media
business
marketing
measurement
metrics
debunk
february 2012 by csrollyson
Social Business: Culture Eats Strategy For Lunch
february 2012 by csrollyson
Riffing on the importance of "culture" and congruence in encouraging social business adoption
csrblogcomment
b2b
2sbs
social
business
culture
disruption
transformation
adoption
february 2012 by csrollyson
Twitter and LinkedIn: Small Biz's Best Growth Tools - Forbes
february 2012 by csrollyson
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
linkedin
twitter
casestudy
Financial.services
2010
2011
marketing
B2B
social
network
business
sales
fund
kentucky
employment
mayor
professional
services
2sbs
notabene
february 2012 by csrollyson
Social Media and Privacy | The Sad State of Social Media Privacy [Infographic]
february 2012 by csrollyson
Snapshot of "privacy" [yes, it belongs in quotes]
social
media
network
business
privacy
security
infographic
q1
2012
february 2012 by csrollyson
Document Scanners For The iPhone: iPad/iPhone Apps AppGuide
february 2012 by csrollyson
OCRs documents you scan w iPhone
iphone
scanner
OCR
application
Evernote
business
productivity
february 2012 by csrollyson
“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” | THE SOCIAL CMO Blog
february 2012 by csrollyson
Short riff w important message: in disruptive times, leading/creating is default
executive
leadership
disruption
philosophy
network
social
business
b2b
career
february 2012 by csrollyson
Get More Clients in Less Time: Practical Marketing and Sales Strategies for Consultants and Coaches
february 2012 by csrollyson
EXACTLY: short but captures the huge shift AWAY from being "nice" TO being open about your convictions #kudos
2sbs
business
social
philosophy
mission
network
february 2012 by csrollyson
Facebook's New Timeline Layout: A Getting-Started Guide | PCWorld
february 2012 by csrollyson
MUSTread: As a strategist, see the brilliance: facebook coaxes users to "organize" their lives to optimize for adverts; as a person, find it creepy
facebook
timeline
analysis
guide
howto
q3
2011
beta
privacy
comparison
Profile
advertising
business
model
social
network
2blog
2execguide
february 2012 by csrollyson
Facebook Eyetracking : Timeline versus Old Profile
february 2012 by csrollyson
Eyetrackshop analysis suggests Facebook Timeline's aim is more focus on ads, less on wall/friends
facebook
timeline
profile
comparison
research
analysis
advertising
business
social
network
model
q1
2012
2execguide
february 2012 by csrollyson
Beyond Facebook: The Rise Of Interest-Based Social Networks | TechCrunch
february 2012 by csrollyson
Interesting but misses the real trend: social networks will disappear in ubiquity; this post just describes evolution along the disappearance path
2blog
social
network
business
vision
transformation
february 2012 by csrollyson
Oprah Is Begging People On Twitter To Watch Her TV Network
february 2012 by csrollyson
Comments make the post interesting
TV
rating
snafu
q1
2012
usa
culture
business
irony
february 2012 by csrollyson
Killer Communication Strategy « Sales and Sales Management Blog
february 2012 by csrollyson
The dark side of communication misuse by B2B sales: take the client view and be more aware Thx @paul_mccord
sales
b2b
business
social
development
practice
client
csrblogcomment
irony
communication
email
telephone
2sbs
february 2012 by csrollyson
Why Value Propositions Are Overrated | Trusted Advisor
february 2012 by csrollyson
RARE insight into prof. services & B2B sales conundrum: discomfort w relationship; over-reliance on rationality Thx @charleshgreen #li
professional
services
sales
b2b
insight
exceptional
tool
analysis
trust
relationship
csrblogcomment
2blog
social
business
2sbs
february 2012 by csrollyson
Countering Social Networks’ Unique Challenges with the Relationship Life Cycle | The Global Human Capital Journal
february 2012 by csrollyson
How social networks will disrupt business and society—and how you can make it work for yourself and your business
relationship
social
business
b2b
network
development
model
strategy
insight
disruption
boothmktg12
sales
2sbs
february 2012 by csrollyson
Realizing Value from Social Networks: A Life Cycle Model | The Global Human Capital Journal
february 2012 by csrollyson
My first social network relationship development model measures quantitatively how your social actions in online social networks are performing
relationship
development
model
social
business
network
commitment
action
b2b
measurement
strategy
boothmktg12
sales
2sbs
february 2012 by csrollyson
2012 B2B Marketing Social Business Opportunities « Social Business Services
february 2012 by csrollyson
Customer-driven disruption is bearing down on B2B marketing and B2B sales: here's how to use it to your advantage
b2b
marketing
sales
social
business
disruption
boothmktg12
enterprise
brand
transformation
client
customer
howto
2sbs
february 2012 by csrollyson
Customer Service Is the New Marketing « Social Business Services
february 2012 by csrollyson
Hidden gold mine: customer services leveraging many-to-many social technologies
marketing
cmo
customer
client
service
social
business
disruption
crowdsourcing
enterprise
boothmktg12
february 2012 by csrollyson
Creating Your Business Plan, Slide Deck & Elevator Pitch
february 2012 by csrollyson
Solid outline of how entrepreneurs should approach elevator pich, business plan & pitch slide deck
business
plan
siliconvalley
guykawasaki
pitch
startup
entrepreneur
investor
february 2012 by csrollyson
This Is Generation Flux: Meet The Pioneers Of The New (And Chaotic) Frontier Of Business | Fast Company
february 2012 by csrollyson
FC retrospective of their 15 years of publishing riffs on accelerating disruption, free agency and redefinition of work #li
culture
business
social
adoption
transformation
analysis
reflection
web
1.0
2.0
3.0
network
enterprise
executive
usa
siliconvalley
hightech
leader
2csrollyson
2sbs
february 2012 by csrollyson
Successful Social Media for Auto Dealers
january 2012 by csrollyson
Great case study for auto dealer's lessons learnt from using blog, Facebook, Twitter and others, and how to synergize with website
automotive
casestudy
social
media
business
twitter
facebook
blog
website
foursquare
strategy
dealer
ford
january 2012 by csrollyson
The Rise of the New Groupthink - NYTimes.com
january 2012 by csrollyson
Examines "group v solitude" models for productivity; weakened by taking either-or stance
productivity
pointofview
group
creativity
work
social
business
team
solitude
january 2012 by csrollyson
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