csrollyson + twitter   592

B2B Social Business Case Study: Jefferson Financial - YouTube
How a financial services firm energized its channel using #socialbusiness + direct sales - & grabbed market share during recession
social  business  casestudy  b2b  2sbs  Financial.services  insurance  twitter  facebook  youtube  sales  kentucky  publicrelations  investment  advisor  brand  channel  marketing  b2b2c 
27 days ago by csrollyson
Obama’s Town Hall Meeting versus Twitter Truth
Superb & fun analysis: using Twitter to predict Obama townhall questions: you may be surprised what Tweeps want to know ;^) #kudos #fb
politics  obama  twitter  metrics  prediction  analysis  exceptional  townhall  q3  2011  marijuana  economy  employment 
5 weeks ago by csrollyson
B2B social media case study: BASF chemicals « Blogger Network
Good example of marketing-oriented social media approach devoid of business results
example  social  media  chemical  facebook  twitter 
6 weeks ago by csrollyson
Here’s why it make sense to use Google Plus
Interesting theory about premature Google+ launch being due to Twitter real-time search cutoff
q3  2011  google  plus  launch  analysis  insight  facebook  twitter  competition  market  adoption  2execguide 
7 weeks ago by csrollyson
[Infographic] How Much is That Tweet Really Worth?
Innovative: co-relates #socialbusiness platforms' firms' value & total shares to derive user & share value #li
metrics  social  business  network  media  company  valuation  facebook  twitter  linkedin  foursquare  dropbox  pinterest  yelp  economy  measurement  infographic  2execguide 
7 weeks ago by csrollyson
7 Levels of Twitter Followers | Legal Marketing: Social Media Edition
Valuable hierarchy of Twitter followers and how to build relationships: begin in Twitter, transition to off Twitter
twitter  hierarchy  follower  process  relationship  lawfirm  analysis  professional  service 
7 weeks ago by csrollyson
6 Reasons to Use LinkedIn Signal Tool to Analyze Users Tweets
Some useful thoughts about using LinkedIn Signal, which uses Twitter to filter news & delivers the result to your LinkedIn account
linkedin  howto  signal  news  twitter  analysis  mashup 
8 weeks ago by csrollyson
This Creepy App Isn’t Just Stalking Women Without Their Knowledge, It’s A Wake-Up Call About Facebook Privacy [Update] | Cult of Mac
Privacy wake-up: mashup shows public facebook/twitter profiles realtime via foursquare checkins, at bars near you [look 4 WAY more of this] #fb #li
exceptional  privacy  geosocial  foursquare  facebook  twitter  lbs  q1  2012  mashup  stalk  date  pickup  bar  club  sexuality  exposé  2blog 
8 weeks ago by csrollyson
[Infographic] Social Media Security Basics
Very general but might be useful to some; nice summary of major attacks; light on how-to though
social  media  business  platform  security  infographic  facebook  twitter  google  linkedin  exploit  malware  howto  password  spam 
8 weeks ago by csrollyson
Why Major Marketers Are Moving to Google+ | Social Media Examiner
MUSTread: Illuminating interview w @guykawasaki who explains his interest/commitment to Google+ Thx @mengonline #li
google  plus  comparison  facebook  twitter  strategy  vision  howto  review  ebook  interview  leader  marketing  2blog 
8 weeks ago by csrollyson
SM Thought Leaders: Citi's Frank Eliason - Forbes
"Comcast Frank" interview on social customer service & move from Comcast to Citibank
customer  client  service  pioneer  social  media  network  twitter  bank  Financial.services  transformation  trust  interview  2sbs  comcast  citibank 
10 weeks ago by csrollyson
The State Of Social Customer Service [with Infographic] — SocialMouths
Quick post on enterprise/brand adoption of social customer/client service Thx @socialmouths #li
customer  client  service  social  media  business  network  twitter  blog  q1  2012  adoption  survey  infographic  2sbs 
10 weeks ago by csrollyson
Mastering The Uncomfortable Art Of Personal Branding | Fast Company
Valuable insight into how to engage people with a mix of personal and professional details. Cites @garyvee. Could be more valuable if it had mentioned several use cases and the importance of knowing your audience. Be clear about whom you're trying to engage. Imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post's valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 - see the section under "use scenarios" Thx @melanie_adcock
personal  business  story  brand  howto  insight  social  media  network  twitter  facebook  linkedin  blog  notabene  2execguide 
11 weeks ago by csrollyson
Twitter and LinkedIn: Small Biz's Best Growth Tools - Forbes
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
linkedin  twitter  casestudy  Financial.services  2010  2011  marketing  B2B  social  network  business  sales  fund  kentucky  employment  mayor  professional  services  2sbs  notabene 
february 2012 by csrollyson
How to update Twitter and Facebook with your Google+ posts | Ian Anderson Gray
Useful hacks and explanation: explains Google's slowness with making API available, which keeps Google+ disconnected from the rest of the ecosytem and frustrates users. This imposes a high cost of use because users are only able to post from Google+. Since it delays the adoption of Google+, it's bound to frustrate Google, too, which is a good thing! (we're in alignment ;^)
google  plus  tool  twitter  facebook  twitterfeed  API  software  syndication  notabene 
february 2012 by csrollyson
IFTTT, A Glue Gun For Sticking The Web Together, Raises $1.5M Seed Round From Top Investors | TechCrunch
New generation of web3.0 utility; granular web services automate web 3.0 workflows (TW/FB/LI etc) Thx @alexdc #fb
ecosystem  tool  startup  q1  2012  news  software  web  service  2csrollyson  facebook  twitter  linkedin 
january 2012 by csrollyson
5 Tricks for Twitter Power Users | Inc.com
USEFUL post on using Buffer for advanced selective automation of tweets Thx @webtechman #li
twitter  howto  guide  tool  2execguide  software  buffer 
january 2012 by csrollyson
Successful Social Media for Auto Dealers
Great case study for auto dealer's lessons learnt from using blog, Facebook, Twitter and others, and how to synergize with website
automotive  casestudy  social  media  business  twitter  facebook  blog  website  foursquare  strategy  dealer  ford 
january 2012 by csrollyson
Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration
Google's Eric Schmidt interviewed on Search, Plus Your World & social search deals w Twitter, Facebook; many useful links Thx @infosourcer #li
google  plus  world  twitter  facebook  interview  schmidt  executive  q1  2012  permission  deal  history  social  search  network  competition  2csrollyson  news 
january 2012 by csrollyson
Twitter to Google: You broke the Internet! | Digital Media - CNET News
BREAKING news analysis (w facts): Twitter reacts to Google's "Search Plus Your World" release Thx @infosourcer #li
google  plus  twitter  facebook  competition  legal  antitrust  analysis  news  exceptional 
january 2012 by csrollyson
Delete All Your Tweets with TwitWipe
Wipes your tweets while retaining followers, followed, lists, etc.
twitter  software  data  management  erase  howto  2execguide 
december 2011 by csrollyson
Pinboard (pinboard) on Twitter
What I always wanted Delicious to be but it never was: fast & more powerful features
twitter  pinboard  tool  software  bookmark  social 
december 2011 by csrollyson
Forbes | Social Media on Steroids
Quick glimpse/preview of imminent developments w Google+ Facebook Apple & Twitter #fb
google  plus  facebook  twitter  apple  2012  preview  2snr  news 
december 2011 by csrollyson
The MRI Blog | Social Media Becoming Competitive Differentiator for Banks
Brief quality post on why banks should consider social business; cites analyst research & suggests some usecases
bank  adoption  guide  retail  social  media  network  busines  2011  howto  twitter  usecase  analysis  research 
december 2011 by csrollyson
Twitter Just Fired A Cannonball At Facebook And Google+
Interesting: Twitter moving closer/competing with Google+ and Facebook
twitter  feature  upgrade  redesign  q4  2011  social  network  executive  2tw  2execguide 
december 2011 by csrollyson
Are we facing the death of email? - Features - Gadgets & Tech - The Independent
Comments reveal how offbase this "death of email" hype is; the answer is the workstream which reporter doesn't address #li
email  twitter  facebook  Q4  2011  disruption  Enterprise  2csrollyson 
december 2011 by csrollyson
How to Find Your Twitter RSS Feed in 2011 | Online Reputation Management
Commenting on flakiness between #wordpress and #twitter #rss; Twitter's JSON solution works consistently; Wordpress RSS widget flakes out even tho the feed is valid #fail
csrblogcomment  twitter  rss  json  blog  syndication  howto  wordpress 
december 2011 by csrollyson
How to Find Your Twitter RSS Feed in 2011 | Online Reputation Management
Twitter has made this stupidly difficult: here's how to republish your tweets on your blog/website/whereever via RSS Thx @glenwoodfin !
twitter  syndication  rss  timeline  tool  feed  2csrollyson 
december 2011 by csrollyson
Facebook vs. Twitter vs. LinkedIn vs. Google+ - Computerworld Blogs
Brief comparison of Twitter Facebook Google+ LinkedIn for business; touches on usecases Thx @thesocialsale #li
twitter  facebook  google  plus  Linkedin  comparison  Q4  2011  social  business  usecase  2csrollyson  2execguide  news 
december 2011 by csrollyson
US judge orders hundreds of sites "de-indexed" from Google, Facebook
Nevada judge issues ill-defined ruling resulting in domain seizures Thx @stefanw
usa  lega  sopa  q4  2011  internet  domain  name  piracy  global  discussion  legal  government  google  facebook  twitter  search  luxury  2snr 
november 2011 by csrollyson
BreakingPoint: Insights in their social media strategy
Brief discussion about how one executive manages (his) team's social activities
social  business  media  example  team  twitter  blog  management  facebook  tactics  linkedin 
november 2011 by csrollyson
Connect accounts to Google - Web Search Help
How to connect social networks to google search results; use Google's algos to pull in friends' relevant comments to search results #fb
google  plus  social  search  interoperate  twitter  flickr  facebook  delicious  howto  account  network  friend  connection  exceptional  news 
november 2011 by csrollyson
Google Social Search - Web Search Help
MUSTread: Google incorporates your friends (twitter, facebook..) suggestions into search results #li
google  plus  social  action  friend  search  disruption  feature  q4  2011  news  exceptional  interoperate  twitter  facebook  delicious 
november 2011 by csrollyson
Google+ is not a social network, but it’s not a graveyard, either | VentureBeat
VentureBeat interviews Brad Horowitz on the strategy for Google+ and on his reaction to journalists and bloggers. Although he's coy about the strategy's specifics, he verified that Google+ was never conceived as a social network; rather it's a way to personalize and glue together users' experiences with all other Google products. There's also an explicit attempt to learn from their own and others' mistakes in terms of user experience; for example, various products (i.e. Plus Gmail Search Docs Blogger..) will enable different identity choices: realname, anonymous, pseudonymous). In this, Google's endgame is similar to Facebook's: to provide advertisers a better picture of user wishes so they can advertise more effectively. I still stand by my assertion that Google+ will change the context and pressure social networks in unusual ways, so I'll be following it closely. But don't think of it as a social network to begin seeing its disruptive potential.
google  plus  executive  analysis  strategy  interview  q4  2011  adoption  comparison  facebook  twitter  valueprop  2blog  social  network  notabene 
november 2011 by csrollyson
Deloitte tops Facebook, LinkedIn, Twitter ranking
Primitive study ranks Big Four by number of followers, but they fell for fake social media metrics!
Big.Four  rank  comparison  social  media  q4  2011  facebook  linkedin  twitter  page  group  professional  services  metrics  accounting  2blog 
november 2011 by csrollyson
How Recruiters Use Social Networks to Screen Candidates
Old news but recent stats: how employers use Facebook Twitter LinkedIn to screen candidates Thx @infosourcer #li
hiring  recruiting  social  network  twitter  facebook  linkedin  statistics  q4  2011  adoption  employee  employer  2csrollyson 
october 2011 by csrollyson
BBC - Newsnight: Paul Mason: Twenty reasons why it's kicking off everywhere
VALUABLE reflection on emergence of global educated young adults; global view of unrest written Q1 2011 Thx @paulmasonnews
ows  analysis  q1  2011  egypt  london  intelligentsia  education  higher  internet  twitter  facebook  economy  disruption  politics  exceptional  2blog  2ghcj  reflection  history 
october 2011 by csrollyson
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