csrollyson + facebook   646

Technology - Alexis Madrigal - How Google Can Beat Facebook Without Google Plus - The Atlantic
Some great points but he fails to mention the "mink oiled boots" syndrome: NO pureplay social network could succeed now because the era of pureplay social networks is waning fast; I don't think he appreciates that Google gets this, Page's purported obsession notwithstanding
google  plus  facebook  social  network  analysis  2blog 
3 days ago by csrollyson
Morgan Stanley Was A Control-Freak On Facebook IPO -- And It May Have Royally Screwed Itself - Business Insider
Description of MorganStanley's management of Facebook's IPO process + interaction (not) with other investment banks
Facebook  IPO  MorganStanley  Underwriter  GoldmanSachs  Wallstreet  investment  bank 
6 days ago by csrollyson
Is Facebook Worth $100 Billion? : Planet Money : NPR
Nice layman's explanation of price/earning ratio, using Facebook as example
facebook  valueprop  stock  price  advertising  business  model  IPO  2blog 
6 days ago by csrollyson
Why Successful Branding Still Happens Offline - Speakeasy - WSJ
Good points but doesn't quite hit it: implies online word of mouth less important than offline. *Both* are important and congruence throughout experience
2blog  facebook  pointofview  social  network  media  engagement  offline  brand  strategy  stakeholder 
6 days ago by csrollyson
How Facebook Hacked The NASDAQ Button - TechCrunch
Geeks in play: literally hacking NASDAQ button to instantaneously publish #facebook update #fb #li
facebook  ipo  zuckerberg  hack  nasdaq  button  q2  2012  exceptional 
10 days ago by csrollyson
A tale of two Facebooks | Cringely - InfoWorld
I argue (in comments) that Facebook has already been the groundbreaker, and I fear (w Cringely) that it'll become the privacy badboy in the race to monetize #fb
facebook  strategy  google  plus  humor  privacy  social  network  vision  csrblogcomment  lifecycle  adoption 
11 days ago by csrollyson
Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test | TechCrunch
Pay to promote your Facebook news updates! Corrupting the community; Signs of desperation; good comments #egsn
facebook  community  advertising  discussion  analysis  promotion  news  feed  product  service  innovation  beta  2blog 
16 days ago by csrollyson
Odd Analysts Hates Zuck's Fashion Sense
Commenting on debunk of analyst's criticism of Zuckerberg's clothing choice (yes this is serious) #fb #sbss #li
csrblogcomment  facebook  leadership  executive  zuckerberg  investor  q2  2012  debunk  2ghcj 
17 days ago by csrollyson
Why Automating Social Media Marketing Could Hurt Facebook
Quick rundown of emerging vendor trends in social advertising & how they might affect Facebook
marketing  automation  advertising  facebook  optimization  agency  social  media  authenticity  vendor  brand 
24 days ago by csrollyson
B2B Social Business Case Study: Jefferson Financial - YouTube
How a financial services firm energized its channel using #socialbusiness + direct sales - & grabbed market share during recession
social  business  casestudy  b2b  2sbs  Financial.services  insurance  twitter  facebook  youtube  sales  kentucky  publicrelations  investment  advisor  brand  channel  marketing  b2b2c 
27 days ago by csrollyson
B2B social media case study: BASF chemicals « Blogger Network
Good example of marketing-oriented social media approach devoid of business results
example  social  media  chemical  facebook  twitter 
6 weeks ago by csrollyson
BKV Advertising Blog - CerviLenz – A B2B Social Media Case Study
Solid B2B marketing sales 2sbs healthcare case study: outreach via Facebook to Nurse Midwives re: preterm labor
healthcare  b2b  casestudy  nurse  midwife  facebook  event  tradeshow  Page  2sbs 
6 weeks ago by csrollyson
Here’s why it make sense to use Google Plus
Interesting theory about premature Google+ launch being due to Twitter real-time search cutoff
q3  2011  google  plus  launch  analysis  insight  facebook  twitter  competition  market  adoption  2execguide 
7 weeks ago by csrollyson
[Infographic] How Much is That Tweet Really Worth?
Innovative: co-relates #socialbusiness platforms' firms' value & total shares to derive user & share value #li
metrics  social  business  network  media  company  valuation  facebook  twitter  linkedin  foursquare  dropbox  pinterest  yelp  economy  measurement  infographic  2execguide 
7 weeks ago by csrollyson
Comfortably Alone – The New Inquiry
Superb & revealing analysis: social media/Facebook as seen from shy person's perspective; hiding behind content & asynchonicity Thx @jhagel
social  media  culture  society  shyness  analysis  Facebook  networking  offline  comparison  content  aynchronicity  capital  reputation  exceptional 
7 weeks ago by csrollyson
This Creepy App Isn’t Just Stalking Women Without Their Knowledge, It’s A Wake-Up Call About Facebook Privacy [Update] | Cult of Mac
Privacy wake-up: mashup shows public facebook/twitter profiles realtime via foursquare checkins, at bars near you [look 4 WAY more of this] #fb #li
exceptional  privacy  geosocial  foursquare  facebook  twitter  lbs  q1  2012  mashup  stalk  date  pickup  bar  club  sexuality  exposé  2blog 
8 weeks ago by csrollyson
[Infographic] Social Media Security Basics
Very general but might be useful to some; nice summary of major attacks; light on how-to though
social  media  business  platform  security  infographic  facebook  twitter  google  linkedin  exploit  malware  howto  password  spam 
8 weeks ago by csrollyson
Why Major Marketers Are Moving to Google+ | Social Media Examiner
MUSTread: Illuminating interview w @guykawasaki who explains his interest/commitment to Google+ Thx @mengonline #li
google  plus  comparison  facebook  twitter  strategy  vision  howto  review  ebook  interview  leader  marketing  2blog 
8 weeks ago by csrollyson
ACLU: Facebook password isn't your boss' business
Another remnant of the paternalistic "employment" paradigm
Facebook  employer  employee  privacy  empowerment  q1  2012  2blog 
9 weeks ago by csrollyson
5 Kinds Of Admins Every Facebook Page Should Have
Facebook to adopt WordPress-style roles-based admin options; here's what it may look like
facebook  management  administration  q1  2012  feature 
10 weeks ago by csrollyson
Social sites go political - chicagotribune.com
Great '07 story: Chris Hughes leaves Facebook to lead Obama social media; my BO case here: http://tinyurl.com/9ntonk #fb
obama  politics  chris  hughes  linkedin  myspace  history  social  media  network  election  2008  pioneer  chicago  facebook  executive  2007 
11 weeks ago by csrollyson
Mastering The Uncomfortable Art Of Personal Branding | Fast Company
Valuable insight into how to engage people with a mix of personal and professional details. Cites @garyvee. Could be more valuable if it had mentioned several use cases and the importance of knowing your audience. Be clear about whom you're trying to engage. Imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post's valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 - see the section under "use scenarios" Thx @melanie_adcock
personal  business  story  brand  howto  insight  social  media  network  twitter  facebook  linkedin  blog  notabene  2execguide 
11 weeks ago by csrollyson
(3) Stefan Pinto
Synthesizing several business models: model/sex symbol, workout, diet, aimed at women
workout  diet  nutrition  sexuality  business  model  facebook  Page 
11 weeks ago by csrollyson
Welcome to fMC
Some good tactical & how-to papers & videos: Facebook trying to help marketers
facebook  marketing  conference  2012  q1  Page  howto 
11 weeks ago by csrollyson
Facebook Success Stories
Facebook's own trove of case studies; very media-centric results
facebook  casestudy  b2c  startup 
11 weeks ago by csrollyson
(1) Welcome to fMC
Facebook basic list of tactics to drive publicity w Facebook Pages
facebook  howto  page  marketing  business  development  advice  list 
11 weeks ago by csrollyson
The Mounting Minuses at Google+ - WSJ.com
MSM analysis misses the point by assuming Google+ is a social network
2blog  google  plus  facebook  comparison  q1  2012  valueprop  msm  metrics 
12 weeks ago by csrollyson
Gabriel Vasile - Google+ - <b>Google Will Have 490 Million Users Ready To Move To ...
Several references predict 490 million Google+ users by 1March when they port over YouTube
google  plus  adoption  q1  2012  facebook  youtube  competition  social  network 
february 2012 by csrollyson
How Facebook Can Help Advertisers (and Itself)
Killing the goose/golden eggs? Facebook strategy seems 20th century: display adverts
Facebook  Advertising  Speculation  q1  2012  Revenue  Model  Timeline  Strategy 
february 2012 by csrollyson
Facebook Timeline Privacy Tips: Lock Down Your Profile | PCWorld
Guide to maintaining privacy from Timeline; comments imply Facebook using "tech inertia" to lead people into disclosing more
facebook  timeline  privacy  guide  analysis  howto  q1  2012 
february 2012 by csrollyson
Facebook's New Timeline Layout: A Getting-Started Guide | PCWorld
MUSTread: As a strategist, see the brilliance: facebook coaxes users to "organize" their lives to optimize for adverts; as a person, find it creepy
facebook  timeline  analysis  guide  howto  q3  2011  beta  privacy  comparison  Profile  advertising  business  model  social  network  2blog  2execguide 
february 2012 by csrollyson
Facebook Eyetracking : Timeline versus Old Profile
Eyetrackshop analysis suggests Facebook Timeline's aim is more focus on ads, less on wall/friends
facebook  timeline  profile  comparison  research  analysis  advertising  business  social  network  model  q1  2012  2execguide 
february 2012 by csrollyson
How to update Twitter and Facebook with your Google+ posts | Ian Anderson Gray
Useful hacks and explanation: explains Google's slowness with making API available, which keeps Google+ disconnected from the rest of the ecosytem and frustrates users. This imposes a high cost of use because users are only able to post from Google+. Since it delays the adoption of Google+, it's bound to frustrate Google, too, which is a good thing! (we're in alignment ;^)
google  plus  tool  twitter  facebook  twitterfeed  API  software  syndication  notabene 
february 2012 by csrollyson
What is Google+ (Google Plus) and do I need it? - YouTube
MUSTsee: compelling, simple (and funny) valueprop I've seen for Google+ v. Facebook Thx @jaana #fb
google  plus  facebook  valueprop  video  funny  search  rss  2snr  2execguide  news 
february 2012 by csrollyson
Facebook Is Using You - NYTimes.com
Insightful and inciteful post on social networks' data, usage trends and implications [by law professor] Thx @ifw_cringely #fb
social  network  facebook  google  data  credit  healthcare  insurance  friend  2snr 
february 2012 by csrollyson
IFTTT, A Glue Gun For Sticking The Web Together, Raises $1.5M Seed Round From Top Investors | TechCrunch
New generation of web3.0 utility; granular web services automate web 3.0 workflows (TW/FB/LI etc) Thx @alexdc #fb
ecosystem  tool  startup  q1  2012  news  software  web  service  2csrollyson  facebook  twitter  linkedin 
january 2012 by csrollyson
Successful Social Media for Auto Dealers
Great case study for auto dealer's lessons learnt from using blog, Facebook, Twitter and others, and how to synergize with website
automotive  casestudy  social  media  business  twitter  facebook  blog  website  foursquare  strategy  dealer  ford 
january 2012 by csrollyson
Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration
Google's Eric Schmidt interviewed on Search, Plus Your World & social search deals w Twitter, Facebook; many useful links Thx @infosourcer #li
google  plus  world  twitter  facebook  interview  schmidt  executive  q1  2012  permission  deal  history  social  search  network  competition  2csrollyson  news 
january 2012 by csrollyson
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