coldbrain + publishing   42

The Web Is a Customer Service Medium (Ftrain.com)
That's what I tell my Gutenbourgeois friends, if they'll listen. I say: Create a service experience around what you publish and sell. Whatever “customer service” means when it comes to books and authors, figure it out and do it. Do it in partnership with your readers. Turn your readers into members. Not visitors, not subscribers; you want members. And then don't just consult them, but give them tools to consult amongst themselves. These things are cheap and easy now if you hire one or two smart people instead of a large consultancy. Define what the boundaries are in your community and punish transgressors without fear of losing a sale. Then, if your product is good, you'll sell things. (Don't count on your fellow Gutenbourgeois to buy things. They're clicking the little thumb icon on YouTube like everyone else.) If you don't want to do that then just find niche communities who might conceivably care about your products and buy great ad placements. It's a better online spend.
internet  publishing  behaviour  consultation  users  members  visitors 
6 days ago by coldbrain
BBC Four - Storyville, 2011-2012, Deadline: The New York Times
Documentary which goes inside the newsroom at one of the most venerable publishing institutions in the world, the New York Times. Director Andrew Rossi gained unprecedented access to America's pre-eminent news factory during one of its most tumultuous years, as the film follows its struggle to survive in a year where Wikileaks emerged as a household name and other newspapers folded. Led by people such as David Carr - a firebrand journalist and former crack addict - can the foot soldiers of this bastion of old media keep up with the torrent of information that is the world wide web?
publishing  newspapers  newyorktimes  nyc  davidcarr  economics  television  documentary 
november 2011 by coldbrain
Pub Rules
I’d love to run, edit, and write for a publication bigger than just me and my blog. I don’t have time, so I won’t, at least not any time soon. But if I were to run a publication, I’d have a few rules.
publishing  writing  content  seo  analytics  design  online  guidlines 
november 2011 by coldbrain
Newsstand Is Promising, Yay! But Enough with Issue-Based Publishing (Global Moxie)
Thing is, designing an iPad app shouldn’t be “just like designing a print product.” It’s not the same design you want to bring to new platforms, it’s the content. Issue-based publishing puts a straitjacket on digital content, freezing it into a big arbitrary block of pages and articles, sealed with print metaphors. This approach privileges print and its design conventions, imposing them on new platforms. And why should that be the case? Looking out five or ten years, will print be the winner among these platforms? Nope. So why should we rely on print’s design conventions and workflows now?
publishing  ipad  ebooks  magazines  newsstand  apps 
october 2011 by coldbrain
Kindle formatting for web geeks | A ton of useful information about screenwriting from screenwriter John August
When I was preparing my short story The Variant for the Kindle, I found a lot of confusing and contradictory information about how to do the formatting — much of it on the official help site. So I’m writing up this quick guide aimed at somebody with roughly my level of coding or design experience.
ebook  formatting  kindle  selfpublishing  publishing  via:ttscoff 
september 2011 by coldbrain
Haruki Murakami's cult trilogy 1Q84 poised to take the west by storm | Books | guardian.co.uk
In the US, interest has been such that Knopf has already ordered a second print run. In the UK, Bethan Jones, of Harvill Secker, said inquiries from booksellers were running at 10-15 a day. "He is huge in Japan. Here he started out as an alternative, cult author. But this book looks as though it will be immense. It is really unusual for a book in translation, but we have produced a massive print run."
writing  books  harukimurakami  1Q84  publishing  trilogy 
september 2011 by coldbrain
The Millions : Ten Things I’ve Learned over 12 Years of Sending Out Stories
1. Mark Farrington, my first writing teacher at the Johns Hopkins MA Program in Writing in the fall of 1998, suggested we should start sending our stories out “when they are as good as we can make them.” That may seem obvious, but I’ve found it to be a great rule of thumb. Perhaps you’ve had several rounds of feedback, you’ve revised, and while you still see problems, you don’t know how to fix them. When you’ve taken a story as far as you can on your own, send it out.
writing  publishing  rejection  advice 
september 2011 by coldbrain
Mythik Imagination: Step by Step Scrivener to Kindle Tutorial
My goal was to find a program I could use to write all my drafts, then be able to export to send to the proofreader/editor, then paste in the final locked words, then export to a nicely formatted and professional looking Kindle file, ready for uploading. I think I've found a one-stop method of doing all that, using Scrivener.
kindle  scrivener  writing  publishing  ebooks  export 
july 2011 by coldbrain
15-Tab Book Marketing Master Spreadsheet - Google Docs Templates
15-tab spreadsheet to help authors get organized (and stay sane!) around their book promotion. Tabs include: online promo, offline promo, advance copy distribution, book tour, etc.
books  publishing  marketing  promotion 
july 2011 by coldbrain
Unbound | books are now in your hands
Unbound is a new way of bringing authors and readers together. We believe both deserve a greater say in which books get published. Starting now, Unbound will make that happen. No middlemen or marketers. Just authors, readers and great ideas.
books  publishing  crowdsourcing  funding 
may 2011 by coldbrain
xavier antin / Just in Time, or A Short History of Production
A book printed through a printing chain made of four desktop printers using four different colors and technologies dated from 1880 to 1976. A production process that brings together small scale and large scale production, two sides of the same history.
design  art  printing  books  publishing  from delicious
january 2011 by coldbrain
Jonathan Safran Foer on His Latest Book, 'Tree of Codes' -- New York Magazine
Imagine a book—in this case the 1934 novel The Street of Crocodiles, a surrealistic set of linked stories by the Polish Holocaust victim Bruno Schulz—whose pages have been cut out to form a latticework of words. The result is a new, much shorter story and a paper sculpture, a remarkable piece of inert, unclickable technology: the anti-Kindle. Reading it is a little like going through an FBI document full of blacked-out passages, except that the excised portions are now holes through which you get glimpses of subsequent text. The format slows your eye down (though it helps if you slightly lift the page you’re on), but the book is so brief that it can still be read in half an hour.
books  art  design  literature  publishing  jonathansafranfoer  treeofcodes  deconstruction  remix  from delicious
january 2011 by coldbrain
WE TEN MILLION | More Intelligent Life
In the face of such odds, merely writing a novel must seem perverse. Self-indulgent, at the very least, if not financial suicide. The question is less whether the novel as a form is dying, or if the internet can offer a lifeline to certain writers. What cries out for explanation is the strange, persistent fact that millions of us spend years attempting something for which we are certain to see little, if any, reward. 
writing  books  articles  literature  inspiration  publishing  from delicious
january 2011 by coldbrain
The trial of Lady Chatterley's Lover | Books | The Guardian
No other jury verdict has had such a profound social impact as the acquittal of Penguin Books in the Lady Chatterley trial. Fifty years on, Geoffrey Robertson QC looks at how it changed Britain's cultural landscape.
history  books  literature  law  publishing  controversy  from delicious
december 2010 by coldbrain
Do writers need paper? « Prospect Magazine
As the sales of e-books finally start to soar, what effect will this digital revolution have on publishers, readers and writers? Will the novel as we know it survive?
books  publishing  writing  ebooks  media  from delicious
december 2010 by coldbrain
The Atlantic Turns a Profit, With an Eye on the Web - NYTimes.com
WASHINGTON — How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century?<br />
<br />
By pretending it was a Silicon Valley start-up that needed to kill itself to survive.
media  atlantic  publishing  online  business  print  journalism  startup  from delicious
december 2010 by coldbrain
The Millions : The Sorry State of the Rejection Letter
Sad but true, the rejection letter, like so many things in book publishing, is a shadow of what it used to be.
publishing  writing  letter  rejection 
december 2010 by coldbrain
About | Lost Book Sales
This site was inspired by Suze in a comment over at Dear Author on the topic of geographical rights.

If I had the time and computer savvy, I’d set up a lostebooksale.com site where people could submit each book they didn’t buy, and why. After the first three or four hundred stories about “I didn’t buy Book X because it’s not available in my country, so I got a pirate copy”, maybe somebody in publisher with the drive, imagination, and ability could prod the industry into action.
aboutus  books  sales  piracy  via:stml  rights  publishing 
november 2010 by coldbrain
The Newsonomics of Kindle Singles » Nieman Journalism Lab
The Lab covered Amazon’s announcement of less-than-a-book, more-than-as-story Kindle Singles out of the chute a couple of weeks ago. Josh Benton described how the new form could well serve as a new package, a new container, for longer, high-quality investigative pieces, those now being well produced in quantity by ProPublica, the Center for Investigative Reporting (and its California Watch), and the Center for Public Integrity. That’s a great potential usage, I think.
singles  kindle  amazon  ebook  content  publishing  economics  journalism  books 
november 2010 by coldbrain
Adactio: Journal—Drafty
I think keeping drafts can be counterproductive. The problem is that, once something is a draft rather than a blog post, it’s likely to stay a draft and never become a blog post. And the longer something stays in draft, the less likely it is to ever see the light of day.
blogging  drafting  workflow  publishing  editing  writing  via:robertogreco 
november 2010 by coldbrain
The Awl Finds Some Level of Online Success - NYTimes.com
In September 2008, Mr. Sicha, Alex Balk and David Cho all found themselves laid off from Radar, the on-again-off-again magazine and Web site. Confronted by the headwinds of a growing media recession, they decided to hand-crank a future by starting their own site.
writing  culture  business  blogging  journalism  publishing  independent  theawl 
october 2010 by coldbrain
The Future Of Reading | Wired Science | Wired.com
I think it’s pretty clear that the future of books is digital. I’m sure we’ll always have deckle-edge hardcovers and mass market paperbacks, but I imagine the physical version of books will soon assume a cultural place analogous to that of FM radio. Although the radio is always there (and isn’t that nice?), I really only use it when I’m stuck in a rental car and forgot my auxilliary input cord. The rest of the time I’m relying on shuffle and podcasts.
books  jonahlehrer  technology  publishing  reading  future  ebooks  literacy 
september 2010 by coldbrain
Make your own photo book with Blurb
Blurb is a company and a community that believes passionately in the joy of books – reading them, making them, sharing them, and selling them.
Holding a finished book with your name on the cover is a truly amazing feeling; it’s one of those experiences everyone should have. As software people, designers, and publishing professionals at the top of our game, we realized something both incredible and obvious:
there’s no good reason why it should take tons of time, technical skills, big bucks, or friends in high places to publish a book. Or a zillion books, for that matter.
books  design  publishing  photography  diy  printing  flickr  self-publishing  portfolio  software 
september 2010 by coldbrain
What It's Really Like To Be A Copy Editor - The Awl
The word is douche bag. Douche space bag. People will insist that it’s one closed-up word—douchebag—but they are wrong. When you cite the dictionary as proof of the division, they will tell you that the entry refers to a product women use to clean themselves and not the guy who thinks it’s impressive to drop $300 on a bottle of vodka. You will calmly point out that, actually, the definition in Merriam-Webster is “an unattractive or offensive person” and not a reference to Summer’s Eve. They will then choose to ignore you and write it as one word anyway.
copyediting  writing  web  language  journalism  online  publishing  english  grammar  editing  content 
august 2010 by coldbrain
The Book Bench: A “Chicago” Manual for the Internet Age : The New Yorker
The Sixteenth Edition of “The Chicago Manual of Style” is here, and it's hard for some of us to contain our excitement. What should we read first? The new section on parallel structure, or the expanded guide for achieving bias-free language? And did you see that sleek, new, toothpaste-blue jacket? Farewell, older orange editions: this is a style guide for a new era!
style  technology  publishing  internet  writing  chicago  manual 
august 2010 by coldbrain
The Millions : Instant Lessons: First Novel Karma
I thought I was a decent member of the literary community. I read a local writers; I buy books at local bookstores; I go to at least one literary event a week. Then my own novel came out. Mountains crashed; music rang out; and I was flooded with the awareness that I’ve been doing a whole lot wrong.
novel  writing  books  publishing  marketing  publicity  debut 
august 2010 by coldbrain
The Savior of Condé Nast: Scott Dadich Is The New It Boy of the Mag World | The New York Observer
Someday, when they tell the story of how digital magazines saved Conde Nast, it will begin in San Francisco's Caffé Centro sometime in May 2009.

It was there that Wired creative director Scott Dadich asked Wired editor Chris Anderson to meet him to discuss the creation of a prototype for a new digital tablet. Mr. Dadich knew the iPhone screen was far too small to re-create the magazine experience, but it got him thinking about a Minority Report-like touchscreen that could work. Mr. Dadich took out a cocktail napkin and drew an illustration of what Wired could look like on a 13-inch tablet screen.
condenast  digital  publishing  iphone  ipad  wired  scottdadich 
august 2010 by coldbrain
How Publishing Really Works | HarperStudio
RT @tcarmody: Lovely video from the digital marketing team at MacMillan on how books are REALLY made (via HarperStudio): http://j.mp/bhvpWl
macmillan  publishing  online  books  humour 
july 2010 by coldbrain
The evolving blogosphere: An empire gives way | The Economist
The future for blogs may be special-interest publishing. Mr Kelly’s research shows that blogs tend to be linked within languages and countries, with each language-group in turn containing smaller pockets of densely linked sites. These pockets form around public subjects: politics, law, economics and knowledge professions. Even narrower specialisations emerge around more personal topics that benefit from public advice. Germany has a cluster for children’s crafts; France, for food; Sweden, for painting your house.
blogging  facebook  internet  media  publishing  socialweb  online 
july 2010 by coldbrain
Why Robin Sloan is the Future of Publishing (and Science Fiction) | Wet Asphalt
On his blog, Robin Sloan describes himself as a "writer and media inventer." I'm not entirely sure what a "media inventor" is, but I assume it has something to do with how he manages to break just about every rule of publishing I can think of and make it work.
robinsloan  future  publishing  writing  distribution  books 
june 2010 by coldbrain
Books in the Age of the iPad — Craig Mod
Lovely article on definite content vs. formless content and the potential of Apple's new device. "The iPad changes the experience formula. It brings the excellent text readability of the iPhone/Kindle to a larger canvas. It combines the intimacy and comfort of reading on those devices with a canvas both large enough and versatile enough to allow for well considered layouts."
apple  publishing  design  content  books  ipad  reading  technology 
march 2010 by coldbrain
James Patterson Inc. - NYTimes.com
The most alarming thing about this excellent article isn't the fact that he is more executive producer than writer these days, working with some young jobbing author who works up Patterson's ideas before passing them back to the old master for a spit and polish. It's that it seems so normal to him, a productivity booster; that it isn't cheating himself and his audience. A scary read, in many ways.
publishing  marketing  writing  books 
february 2010 by coldbrain
What is it like to write a technical book? at Xaprb
"As you probably know, I recently finished writing a book with a few co-authors. I kept notes along the way and wanted to describe the process for those who are thinking about writing a book, too. I think it’s important to be objective; my purpose here is to help prospective authors get a feeling of what it’s like, and it’s not all good (but I’d encourage people to do it anyway). Hopefully I won’t come off as sounding peeved at anyone or like I’m trying to put people down. I’ll have a lot to say about what went right and wrong, and how it helped and hindered the process."
collaboration  writing  technology  books  publishing  authors  oreilly 
november 2009 by coldbrain
Google & the Future of Books - The New York Review of Books
"How can we navigate through the information landscape that is only beginning to come into view? The question is more urgent than ever following the recent settlement between Google and the authors and publishers who were suing it for alleged breach of copyright."
google  technology  books  reading  publishing  copyright  history  library 
november 2009 by coldbrain
Newspaper Narcissism : CJR
"American journalism is in trouble, and the problem is not just financial. My profession is in distress because for more than a decade it has been chasing the false idols of fame and fortune. While engaged in those pursuits, it forgot its readers and the need to produce a commercial product that appealed to its mass audience, which in turn drew advertisers and thus paid for it all. While most corporate owners were seeking increased earnings, higher stock prices, and bigger salaries, editors and reporters focused more on winning prizes or making television appearances."
business  online  economics  television  newspapers  media  journalism  future  publishing 
november 2009 by coldbrain

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