coldbrain + publishing 42
The Web Is a Customer Service Medium (Ftrain.com)
6 days ago by coldbrain
That's what I tell my Gutenbourgeois friends, if they'll listen. I say: Create a service experience around what you publish and sell. Whatever “customer service” means when it comes to books and authors, figure it out and do it. Do it in partnership with your readers. Turn your readers into members. Not visitors, not subscribers; you want members. And then don't just consult them, but give them tools to consult amongst themselves. These things are cheap and easy now if you hire one or two smart people instead of a large consultancy. Define what the boundaries are in your community and punish transgressors without fear of losing a sale. Then, if your product is good, you'll sell things. (Don't count on your fellow Gutenbourgeois to buy things. They're clicking the little thumb icon on YouTube like everyone else.) If you don't want to do that then just find niche communities who might conceivably care about your products and buy great ad placements. It's a better online spend.
internet
publishing
behaviour
consultation
users
members
visitors
6 days ago by coldbrain
BBC Four - Storyville, 2011-2012, Deadline: The New York Times
november 2011 by coldbrain
Documentary which goes inside the newsroom at one of the most venerable publishing institutions in the world, the New York Times. Director Andrew Rossi gained unprecedented access to America's pre-eminent news factory during one of its most tumultuous years, as the film follows its struggle to survive in a year where Wikileaks emerged as a household name and other newspapers folded. Led by people such as David Carr - a firebrand journalist and former crack addict - can the foot soldiers of this bastion of old media keep up with the torrent of information that is the world wide web?
publishing
newspapers
newyorktimes
nyc
davidcarr
economics
television
documentary
november 2011 by coldbrain
Pub Rules
november 2011 by coldbrain
I’d love to run, edit, and write for a publication bigger than just me and my blog. I don’t have time, so I won’t, at least not any time soon. But if I were to run a publication, I’d have a few rules.
publishing
writing
content
seo
analytics
design
online
guidlines
november 2011 by coldbrain
Newsstand Is Promising, Yay! But Enough with Issue-Based Publishing (Global Moxie)
october 2011 by coldbrain
Thing is, designing an iPad app shouldn’t be “just like designing a print product.” It’s not the same design you want to bring to new platforms, it’s the content. Issue-based publishing puts a straitjacket on digital content, freezing it into a big arbitrary block of pages and articles, sealed with print metaphors. This approach privileges print and its design conventions, imposing them on new platforms. And why should that be the case? Looking out five or ten years, will print be the winner among these platforms? Nope. So why should we rely on print’s design conventions and workflows now?
publishing
ipad
ebooks
magazines
newsstand
apps
october 2011 by coldbrain
Kindle formatting for web geeks | A ton of useful information about screenwriting from screenwriter John August
september 2011 by coldbrain
When I was preparing my short story The Variant for the Kindle, I found a lot of confusing and contradictory information about how to do the formatting — much of it on the official help site. So I’m writing up this quick guide aimed at somebody with roughly my level of coding or design experience.
ebook
formatting
kindle
selfpublishing
publishing
via:ttscoff
september 2011 by coldbrain
Haruki Murakami's cult trilogy 1Q84 poised to take the west by storm | Books | guardian.co.uk
september 2011 by coldbrain
In the US, interest has been such that Knopf has already ordered a second print run. In the UK, Bethan Jones, of Harvill Secker, said inquiries from booksellers were running at 10-15 a day. "He is huge in Japan. Here he started out as an alternative, cult author. But this book looks as though it will be immense. It is really unusual for a book in translation, but we have produced a massive print run."
writing
books
harukimurakami
1Q84
publishing
trilogy
september 2011 by coldbrain
The Millions : Ten Things I’ve Learned over 12 Years of Sending Out Stories
september 2011 by coldbrain
1. Mark Farrington, my first writing teacher at the Johns Hopkins MA Program in Writing in the fall of 1998, suggested we should start sending our stories out “when they are as good as we can make them.” That may seem obvious, but I’ve found it to be a great rule of thumb. Perhaps you’ve had several rounds of feedback, you’ve revised, and while you still see problems, you don’t know how to fix them. When you’ve taken a story as far as you can on your own, send it out.
writing
publishing
rejection
advice
september 2011 by coldbrain
Mythik Imagination: Step by Step Scrivener to Kindle Tutorial
july 2011 by coldbrain
My goal was to find a program I could use to write all my drafts, then be able to export to send to the proofreader/editor, then paste in the final locked words, then export to a nicely formatted and professional looking Kindle file, ready for uploading. I think I've found a one-stop method of doing all that, using Scrivener.
kindle
scrivener
writing
publishing
ebooks
export
july 2011 by coldbrain
15-Tab Book Marketing Master Spreadsheet - Google Docs Templates
july 2011 by coldbrain
15-tab spreadsheet to help authors get organized (and stay sane!) around their book promotion. Tabs include: online promo, offline promo, advance copy distribution, book tour, etc.
books
publishing
marketing
promotion
july 2011 by coldbrain
Unbound | books are now in your hands
may 2011 by coldbrain
Unbound is a new way of bringing authors and readers together. We believe both deserve a greater say in which books get published. Starting now, Unbound will make that happen. No middlemen or marketers. Just authors, readers and great ideas.
books
publishing
crowdsourcing
funding
may 2011 by coldbrain
xavier antin / Just in Time, or A Short History of Production
january 2011 by coldbrain
A book printed through a printing chain made of four desktop printers using four different colors and technologies dated from 1880 to 1976. A production process that brings together small scale and large scale production, two sides of the same history.
design
art
printing
books
publishing
from delicious
january 2011 by coldbrain
Jonathan Safran Foer on His Latest Book, 'Tree of Codes' -- New York Magazine
january 2011 by coldbrain
Imagine a book—in this case the 1934 novel The Street of Crocodiles, a surrealistic set of linked stories by the Polish Holocaust victim Bruno Schulz—whose pages have been cut out to form a latticework of words. The result is a new, much shorter story and a paper sculpture, a remarkable piece of inert, unclickable technology: the anti-Kindle. Reading it is a little like going through an FBI document full of blacked-out passages, except that the excised portions are now holes through which you get glimpses of subsequent text. The format slows your eye down (though it helps if you slightly lift the page you’re on), but the book is so brief that it can still be read in half an hour.
books
art
design
literature
publishing
jonathansafranfoer
treeofcodes
deconstruction
remix
from delicious
january 2011 by coldbrain
WE TEN MILLION | More Intelligent Life
january 2011 by coldbrain
In the face of such odds, merely writing a novel must seem perverse. Self-indulgent, at the very least, if not financial suicide. The question is less whether the novel as a form is dying, or if the internet can offer a lifeline to certain writers. What cries out for explanation is the strange, persistent fact that millions of us spend years attempting something for which we are certain to see little, if any, reward.
writing
books
articles
literature
inspiration
publishing
from delicious
january 2011 by coldbrain
The trial of Lady Chatterley's Lover | Books | The Guardian
december 2010 by coldbrain
No other jury verdict has had such a profound social impact as the acquittal of Penguin Books in the Lady Chatterley trial. Fifty years on, Geoffrey Robertson QC looks at how it changed Britain's cultural landscape.
history
books
literature
law
publishing
controversy
from delicious
december 2010 by coldbrain
Do writers need paper? « Prospect Magazine
december 2010 by coldbrain
As the sales of e-books finally start to soar, what effect will this digital revolution have on publishers, readers and writers? Will the novel as we know it survive?
books
publishing
writing
ebooks
media
from delicious
december 2010 by coldbrain
The Atlantic Turns a Profit, With an Eye on the Web - NYTimes.com
december 2010 by coldbrain
WASHINGTON — How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century?<br />
<br />
By pretending it was a Silicon Valley start-up that needed to kill itself to survive.
media
atlantic
publishing
online
business
print
journalism
startup
from delicious
<br />
By pretending it was a Silicon Valley start-up that needed to kill itself to survive.
december 2010 by coldbrain
The Millions : The Sorry State of the Rejection Letter
december 2010 by coldbrain
Sad but true, the rejection letter, like so many things in book publishing, is a shadow of what it used to be.
publishing
writing
letter
rejection
december 2010 by coldbrain
About | Lost Book Sales
november 2010 by coldbrain
This site was inspired by Suze in a comment over at Dear Author on the topic of geographical rights.
If I had the time and computer savvy, I’d set up a lostebooksale.com site where people could submit each book they didn’t buy, and why. After the first three or four hundred stories about “I didn’t buy Book X because it’s not available in my country, so I got a pirate copy”, maybe somebody in publisher with the drive, imagination, and ability could prod the industry into action.
aboutus
books
sales
piracy
via:stml
rights
publishing
If I had the time and computer savvy, I’d set up a lostebooksale.com site where people could submit each book they didn’t buy, and why. After the first three or four hundred stories about “I didn’t buy Book X because it’s not available in my country, so I got a pirate copy”, maybe somebody in publisher with the drive, imagination, and ability could prod the industry into action.
november 2010 by coldbrain
The Newsonomics of Kindle Singles » Nieman Journalism Lab
november 2010 by coldbrain
The Lab covered Amazon’s announcement of less-than-a-book, more-than-as-story Kindle Singles out of the chute a couple of weeks ago. Josh Benton described how the new form could well serve as a new package, a new container, for longer, high-quality investigative pieces, those now being well produced in quantity by ProPublica, the Center for Investigative Reporting (and its California Watch), and the Center for Public Integrity. That’s a great potential usage, I think.
singles
kindle
amazon
ebook
content
publishing
economics
journalism
books
november 2010 by coldbrain
The Staff Recommends: About The Staff Recommends
november 2010 by coldbrain
Good 'About Us' page.
books
publishing
aboutus
november 2010 by coldbrain
Adactio: Journal—Drafty
november 2010 by coldbrain
I think keeping drafts can be counterproductive. The problem is that, once something is a draft rather than a blog post, it’s likely to stay a draft and never become a blog post. And the longer something stays in draft, the less likely it is to ever see the light of day.
blogging
drafting
workflow
publishing
editing
writing
via:robertogreco
november 2010 by coldbrain
The Awl Finds Some Level of Online Success - NYTimes.com
october 2010 by coldbrain
In September 2008, Mr. Sicha, Alex Balk and David Cho all found themselves laid off from Radar, the on-again-off-again magazine and Web site. Confronted by the headwinds of a growing media recession, they decided to hand-crank a future by starting their own site.
writing
culture
business
blogging
journalism
publishing
independent
theawl
october 2010 by coldbrain
The Future Of Reading | Wired Science | Wired.com
september 2010 by coldbrain
I think it’s pretty clear that the future of books is digital. I’m sure we’ll always have deckle-edge hardcovers and mass market paperbacks, but I imagine the physical version of books will soon assume a cultural place analogous to that of FM radio. Although the radio is always there (and isn’t that nice?), I really only use it when I’m stuck in a rental car and forgot my auxilliary input cord. The rest of the time I’m relying on shuffle and podcasts.
books
jonahlehrer
technology
publishing
reading
future
ebooks
literacy
september 2010 by coldbrain
Make your own photo book with Blurb
september 2010 by coldbrain
Blurb is a company and a community that believes passionately in the joy of books – reading them, making them, sharing them, and selling them.
Holding a finished book with your name on the cover is a truly amazing feeling; it’s one of those experiences everyone should have. As software people, designers, and publishing professionals at the top of our game, we realized something both incredible and obvious:
there’s no good reason why it should take tons of time, technical skills, big bucks, or friends in high places to publish a book. Or a zillion books, for that matter.
books
design
publishing
photography
diy
printing
flickr
self-publishing
portfolio
software
Holding a finished book with your name on the cover is a truly amazing feeling; it’s one of those experiences everyone should have. As software people, designers, and publishing professionals at the top of our game, we realized something both incredible and obvious:
there’s no good reason why it should take tons of time, technical skills, big bucks, or friends in high places to publish a book. Or a zillion books, for that matter.
september 2010 by coldbrain
What It's Really Like To Be A Copy Editor - The Awl
august 2010 by coldbrain
The word is douche bag. Douche space bag. People will insist that it’s one closed-up word—douchebag—but they are wrong. When you cite the dictionary as proof of the division, they will tell you that the entry refers to a product women use to clean themselves and not the guy who thinks it’s impressive to drop $300 on a bottle of vodka. You will calmly point out that, actually, the definition in Merriam-Webster is “an unattractive or offensive person” and not a reference to Summer’s Eve. They will then choose to ignore you and write it as one word anyway.
copyediting
writing
web
language
journalism
online
publishing
english
grammar
editing
content
august 2010 by coldbrain
The Book Bench: A “Chicago” Manual for the Internet Age : The New Yorker
august 2010 by coldbrain
The Sixteenth Edition of “The Chicago Manual of Style” is here, and it's hard for some of us to contain our excitement. What should we read first? The new section on parallel structure, or the expanded guide for achieving bias-free language? And did you see that sleek, new, toothpaste-blue jacket? Farewell, older orange editions: this is a style guide for a new era!
style
technology
publishing
internet
writing
chicago
manual
august 2010 by coldbrain
The Millions : Instant Lessons: First Novel Karma
august 2010 by coldbrain
I thought I was a decent member of the literary community. I read a local writers; I buy books at local bookstores; I go to at least one literary event a week. Then my own novel came out. Mountains crashed; music rang out; and I was flooded with the awareness that I’ve been doing a whole lot wrong.
novel
writing
books
publishing
marketing
publicity
debut
august 2010 by coldbrain
The Savior of Condé Nast: Scott Dadich Is The New It Boy of the Mag World | The New York Observer
august 2010 by coldbrain
Someday, when they tell the story of how digital magazines saved Conde Nast, it will begin in San Francisco's Caffé Centro sometime in May 2009.
It was there that Wired creative director Scott Dadich asked Wired editor Chris Anderson to meet him to discuss the creation of a prototype for a new digital tablet. Mr. Dadich knew the iPhone screen was far too small to re-create the magazine experience, but it got him thinking about a Minority Report-like touchscreen that could work. Mr. Dadich took out a cocktail napkin and drew an illustration of what Wired could look like on a 13-inch tablet screen.
condenast
digital
publishing
iphone
ipad
wired
scottdadich
It was there that Wired creative director Scott Dadich asked Wired editor Chris Anderson to meet him to discuss the creation of a prototype for a new digital tablet. Mr. Dadich knew the iPhone screen was far too small to re-create the magazine experience, but it got him thinking about a Minority Report-like touchscreen that could work. Mr. Dadich took out a cocktail napkin and drew an illustration of what Wired could look like on a 13-inch tablet screen.
august 2010 by coldbrain
How Publishing Really Works | HarperStudio
july 2010 by coldbrain
RT @tcarmody: Lovely video from the digital marketing team at MacMillan on how books are REALLY made (via HarperStudio): http://j.mp/bhvpWl
macmillan
publishing
online
books
humour
july 2010 by coldbrain
The evolving blogosphere: An empire gives way | The Economist
july 2010 by coldbrain
The future for blogs may be special-interest publishing. Mr Kelly’s research shows that blogs tend to be linked within languages and countries, with each language-group in turn containing smaller pockets of densely linked sites. These pockets form around public subjects: politics, law, economics and knowledge professions. Even narrower specialisations emerge around more personal topics that benefit from public advice. Germany has a cluster for children’s crafts; France, for food; Sweden, for painting your house.
blogging
facebook
internet
media
publishing
socialweb
online
july 2010 by coldbrain
Why Robin Sloan is the Future of Publishing (and Science Fiction) | Wet Asphalt
june 2010 by coldbrain
On his blog, Robin Sloan describes himself as a "writer and media inventer." I'm not entirely sure what a "media inventor" is, but I assume it has something to do with how he manages to break just about every rule of publishing I can think of and make it work.
robinsloan
future
publishing
writing
distribution
books
june 2010 by coldbrain
Books in the Age of the iPad — Craig Mod
march 2010 by coldbrain
Lovely article on definite content vs. formless content and the potential of Apple's new device. "The iPad changes the experience formula. It brings the excellent text readability of the iPhone/Kindle to a larger canvas. It combines the intimacy and comfort of reading on those devices with a canvas both large enough and versatile enough to allow for well considered layouts."
apple
publishing
design
content
books
ipad
reading
technology
march 2010 by coldbrain
James Patterson Inc. - NYTimes.com
february 2010 by coldbrain
The most alarming thing about this excellent article isn't the fact that he is more executive producer than writer these days, working with some young jobbing author who works up Patterson's ideas before passing them back to the old master for a spit and polish. It's that it seems so normal to him, a productivity booster; that it isn't cheating himself and his audience. A scary read, in many ways.
publishing
marketing
writing
books
february 2010 by coldbrain
What is it like to write a technical book? at Xaprb
november 2009 by coldbrain
"As you probably know, I recently finished writing a book with a few co-authors. I kept notes along the way and wanted to describe the process for those who are thinking about writing a book, too. I think it’s important to be objective; my purpose here is to help prospective authors get a feeling of what it’s like, and it’s not all good (but I’d encourage people to do it anyway). Hopefully I won’t come off as sounding peeved at anyone or like I’m trying to put people down. I’ll have a lot to say about what went right and wrong, and how it helped and hindered the process."
collaboration
writing
technology
books
publishing
authors
oreilly
november 2009 by coldbrain
Google & the Future of Books - The New York Review of Books
november 2009 by coldbrain
"How can we navigate through the information landscape that is only beginning to come into view? The question is more urgent than ever following the recent settlement between Google and the authors and publishers who were suing it for alleged breach of copyright."
google
technology
books
reading
publishing
copyright
history
library
november 2009 by coldbrain
Newspaper Narcissism : CJR
november 2009 by coldbrain
"American journalism is in trouble, and the problem is not just financial. My profession is in distress because for more than a decade it has been chasing the false idols of fame and fortune. While engaged in those pursuits, it forgot its readers and the need to produce a commercial product that appealed to its mass audience, which in turn drew advertisers and thus paid for it all. While most corporate owners were seeking increased earnings, higher stock prices, and bigger salaries, editors and reporters focused more on winning prizes or making television appearances."
business
online
economics
television
newspapers
media
journalism
future
publishing
november 2009 by coldbrain
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