"At 1000memories, we have a particular fondness for old stuff (if you can’t tell by our homepage). That’s why we’ve always liked Instagram. It celebrates the old, vintage aesthetic of the film photos of yore. But there’s a lot of history behind the photo filter that many folks are not aware of—in fact, none of the photo apps you know today would exist without the vintage photography that inspired them. So we set out to hack the formula to recreate the look of the analog Instagram filters using the technology that inspired them in the first place—vintage cameras and film."

"really deep appeal of Instagram…It changes the way I look at the world around me.<br />
<br />
I’m not a super visual person; I do not normally take a lot of photos. But now I am, & do. Whenever you join a new social network, there’s this sudden, gentle pressure to be more interesting. In the case of Twitter…a pressure to post ever-more-cool undiscovered URLage. In the case of Instagram, it means posting ever-more-nifty snapshots. And this in turn means that I’ve begun looking at the world around me anew. I used to walk around my neighborhood blissfully — or stressfully — ignoring my surroundings, while staring at the sidewalk (or, ironically, my iphone). Now I find myself spotting unusual bits of graffiti, or patterns that fall trees make against the sky, or how super strange the robot is on Yo Gabba Gabba when my kids watch in the morning. Or that blue door on the brownstone in the picture above: How did I not notice how pretty it was? It’s like my third eye has opened up!"