By @philadams of @blondedigital: So I came up with this idea for a universal social strategy.It’s a one-size-fits-all framework that will hopefully help if you’re given a blank sheet of paper and asked to develop a “social media” strategy.It’s designed to ensure that you ask the right questions and avoid some of the common pitfalls, many of which arise from the sloppy use of language.

One of the more embarrassing and self-indulgent challenges of our time is the task of relearning how to concentrate. The past decade has seen an unparalleled assault on our capacity to fix our minds steadily on anything. To sit still and think, without succumbing to an anxious reach for a machine, has become almost impossible.

Yes. You know the conventional wisdom: long-form journalism doesn’t do well on the web. Our attention spans are too short and sentences are too long and and we’re too easily distrac — oooh, Macy’s is having a sale! — and, anyway, complex narratives are inefficient for a culture that wants its information short, sweet, and yesterday. Long, carefully wrought articles are tasty, sure; online, though, the news we consume is best served up quick-n-easy. The web isn’t Chez Panisse so much as a series of Sizzlers.

RT @SeamusCondron: Media orgs, don't read this article & think you need a Tumblr. You need to develop relationships with your audience h ...