It can be hard to overstate how much of a difference headlines make on the Web. A great headline can be the single difference between a story that spreads and one that sinks.

You should take time to design your URL structure. If there’s one thing I hope you remember after reading this article it’s to take time to design your URL structure. Don’t leave it up to your framework. Don’t leave it up to chance. Think about it and craft an experience.

Gangsta Lorem ippzle dummy text generator: http://bit.ly/bSsTRo

A common occurrence: you or someone you know wants to create content and have it published online. A slightly less common occurrence? Having that same someone articulate high aspirations for their content. For those select few, instead of creating content destined for some digital landfill, their content is special; it’s going places and it’s taking them, their brand, and their experience with it.

To Come is a printing and journalism reference abbreviated "TK." It is used to signify that additional material will be added at a later date.

RT @nicoleslaw: Writing is design. Copy is interface. http://bit.ly/cr5jw3

This did the rounds a month or so ago - a few interesting ideas about Twitter best practices.

"For the past month, I've been away from the computer screen. Now I'm back reading on it many hours a day. Which got me thinking: How do we read online?"

"Great writing doesn’t typically come by chance. And in my mind, it’s an art anyone of any trade should strive to master — designers, marketers, developers, and yes, film critics."

"In 1999, when I left a staff job at a newspaper to start my own copywriting business, I never even thought about writing for the web. A decade later, most of my work consists of web projects. It struck me recently that this medium has led me to develop a different way of writing—tighter, simpler, more transparent. The results, I believe, are greater clarity and persuasiveness, and a speedier, more user-friendly read."

"Being able to express yourself, clearly and forcefully, in less than the 140 characters allowed by Twitter (and SMS) is no small thing!"

"We made a timeline message more punchy, credible, and viral through 5 rounds of redesign."