If you use FeedBurner to handle your RSS/Atom/whatever feed, make sure to subscribe to it so you can verify that your posts show up properly. Also follow the links to your posts to check the URLs – they may be a bit mangled by FeedBurner without you knowing it.

It’s probably been like that for a long, long time, but I only recently noticed that FeedBurner added a bunch of querystring parameters (utm_source, utm_medium, and utm_campaign) that I wasn’t aware of to the post URLs in my feed. So instead of http://www.456bereastreet.com/archive/201011/bye_bye_flash/ URLs would look something like this:

http://www.456bereastreet.com/archive/201011/bye_bye_flash/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+456bereastreet+%28456+Berea+Street%29

Ouch.
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Posted in Search Engine Optimisation, Usability.
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