charliepark + strategy   14

The toy will win
Similar to The Innovator's Dilemma. Lays out a case for why "simple and fun" beats "complicated and ... less fun."
ux  startup  strategy  design 
november 2010 by charliepark
7 Useful Design Strategies for a Successful Pricing Table | UX Movement
Not sure about these claims, sans-data, but some good things to think about regarding pricing pages
pricing  design  webdesign  strategy  pricingpage 
october 2010 by charliepark
Apple's Pricing Decoys - BusinessWeek
How Apple uses anchoring and other consumer psychology to influence what people buy. Interesting stuff.
pricing  strategy  business  apple 
september 2010 by charliepark
Pricing Strategies
A concise post with some behavioral psychology / pricing strategy.
webapp  pricing  strategy  weblab  psychology 
november 2009 by charliepark
The IKEA Effect: When Labor Leads to Love
Summary: When people help build something, they feel more ownership in it, and more satisfaction with it.
business  strategy  psychology 
september 2009 by charliepark
5 warning signs: Does A/B testing lead to crappy products? | Andrew Chen (@andrew_chen)
1. Risk-averse design
2. Lack of cohesion
3. Quitting too early
4. Customer hitchhiking
5. Metrics doesn’t replace strategy
ab_testing  testing  startup  strategy 
august 2009 by charliepark
Redeye VC: After the Techcrunch Bump
A great write-up explaining how to perform a cohort analysis.
cohortanalysis  strategy  startup 
november 2008 by charliepark
Hacker News | Ask HN: Does the SaaS model really work? Really?
Some really good thoughts. Consensus is that focusing on businesses is crucial, that a service that helps businesses make money is going to have a much easier time than a service that helps individuals.
saas  business  strategy  monotask 
november 2008 by charliepark
Seth's Blog: The secret of the web (hint: it's a virtue)
The irony of the web is that the tactics work really quickly. You friend someone on Facebook and two minutes later, they friend you back. Bang.

But the strategy still takes forever. The strategy is the hard part, not the tactics.
entrepreneurship  startup  strategy 
august 2008 by charliepark

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