charliepark + startup   83

Why Customers Overlook Your Startup (Even When You’re Doing the Right Stuff)
Step One: Take out a piece of paper – right now! Don’t procrastinate. It should only take 15 minutes (ok, the advanced steps take a little longer).

Step Two: Do the following:

Write down what  your customers absolutely love about you, your company, and your product. What makes you the best fit for your customers? Take as much time and space as you need – the goal here isn’t to write snappy copy (yet).
From the paragraph (or pages!) you generated, pick the top few items, and put them into a bulleted list of one to two sentences each.
Boil one bullet down into a strong statement you love – the one you feel is the message which most resonates with your audience.
Step Three: Evaluate your current site. Open it up. Stare at the page without doing anything else. Honestly ask yourself – do the things your customers love come through clearly on the home page? If so, great work! If not, perhaps it’s time to think about how to get this message across.

Step Four: Post your top three bullets in the comments along with your audience. I’ll help you tweak them.
copywriting  webapps  saas  startup  landingpage  copy 
may 2013 by charliepark
Inbound Marketing for Startups - Nathan Speller
"What is our users' biggest area of pain? (Not just with our app; with life.) How can we help them get through that?"
startup  marketing  content  blogging  saas 
may 2013 by charliepark
Why “saving money” and “ROI” are probably the wrong way to sell your product by @ASmartBear
First, create so much value (efficiency, time-savings, cost-savings, happiness, whatever) that there’s no need to “compute” it. Make the so-called pay-back period less than a month. Change someone’s workflow so drastically for the better that they can’t live without it whether it’s saving money or not. Improve your customers’ marketing campaigns so obviously and drastically that they don’t need a spreadsheet to understand its value.

Second, price according to willingness and ability to pay rather than as a direct function of so-called “value.” The software development department has a budget for tools and different companies have different ways of arguing internally for expanding that budget — you have to match those constraints regardless of “value delivered.” The marketing department might be willing to pay for services but not for tools.
startup  pricing  entrepreneurship 
october 2012 by charliepark
Simple is Marketable | Andrew Chen (@andrewchen)
When a product isn’t working, often the knee-jerk response is to “fully bake” the product by adding more features. However, I’ve found that when examining the data of new startups, the problem most often lies on the first couple pages of a product- often an unattractive value proposition, or clunky signup flow that kills the new user experience. Adding metrics to simple products often makes it clear exactly what’s going on, and most of the time, it’s a fundamental issue that needs to be fixed on the first page.

In this way, simple products with the “right” value prop will end up with better signup rates- this lets you put your attention on top-of-funnel issues rather than low-impact feature add-ons that won’t 10x the destiny of your product.
startup  simple  entrepreneurship  minimalism 
july 2011 by charliepark
How to Demo Your Software Product | innonate
A successful demo is comprised to two important outcomes, no matter the audience:

As a whole, the audience comes away with some level of consensus that you’re a smart, self-aware person doing worthwhile things.
At least 1 person in the audience has an “ah-ha” moment and comes away with a mission to help your product succeed, either by providing a critical feature idea, a hire candidate, potential partnership, or — in the case of a demo to investors — the desire to fight to invest.


The Core: Software is Magic. A Demo is a Magic Show.

All software have this in common:

1. There are inputs.
2. Those inputs get processed by all of our hard work and labor that goes into our software.
3. And there are outputs which are nothing short of magical.

The Preamble: Demo the Problem. Don’t Talk to it.

Two small but still important points: Keep it Simple and Stay Cool

... People are drawn to those who handle stress like nothing ever happened. If you can keep your cool, keep talking, get a few jokes out, and find a creative way to let the show go on, you’ll win more hearts and minds than if all the technology even worked. Remember, generally speaking the point of a demo is to get people to think that you’re a smart person doing worthwhile things.
entrepreneurship  startup  demoing  presenting  marketing  vc 
june 2011 by charliepark
How to hire a product manager - by Ken Norton
1. Hire all the smart people
2. Strong technical background
3. "Spidey-sense" product instincts and creativity
4. Leadership that's earned
5. Ability to channel multiple points-of-view
6. Give me someone who's shipped something
pm  productmanagement  entrepreneurship  startup 
may 2011 by charliepark
The 100 Rules for Being an Entrepreneur | Altucher Confidential
A great — and accurate — list of "rules" for entrepreneurs. Brilliant, really. I especially liked NN) You have no more free time.
entrepreneurship  startup  business  from delicious
april 2011 by charliepark
» Acquisition and Activation, Personified The Experience is the Product
Startups, you all know about the AARRR metrics. But it can be tricky to figure out how to apply them to your site.<br />
<br />
So I’ve taken a site we’re all familiar with — Facebook — and walked through how they might apply these metrics.
startup  marketing  aarrr  acquisition  activation  from delicious
april 2011 by charliepark
» 57 Questions About Metrics The Experience is the Product
Cindy Alvarez hits it out of the park with this rundown of the questions that get to the heart of the matter, in an AARRR / Startup Metrics for Pirates sense. GREAT STUFF.
analytics  startup  metrics  marketing  aarrr  pirates  from delicious
april 2011 by charliepark
Call Me Fishmeal.: Success, and Farming vs. Mining
SPOT ON. A great writeup by Wil Shipley on businesses, startups, and how ideas are worthless.
business  entrepreneurship  startup  execution  from delicious
april 2011 by charliepark
The toy will win
Similar to The Innovator's Dilemma. Lays out a case for why "simple and fun" beats "complicated and ... less fun."
ux  startup  strategy  design 
november 2010 by charliepark
How We Increased Conversion Actions 218% And Increased Sales 0% « A Separate Piece
This leads to a second lesson: be very cautious about reading optimization literature. Even filtering for articles written by people who don’t seem to understand statistics, there is a lot of chaff and not a whole lot of wheat. For instance, people love to write articles about increasing sign ups to free services and newsletters. This is appealing for the same reason it was fun to shovel people to our sign up page: it goes fast and small changes can make a big difference (which is interesting to read). But without sales information, it suffers the same problem we had: increasing sign ups or sign up page views doesn’t necessarily mean more revenue. There is good literature out there for you aspiring optimizers, just don’t settle for a misleading blog article that even I could have written.
ab_testing  optimization  startup 
september 2010 by charliepark
Videos from “PR Secrets for Startups” Panel | 500 Startups Blog
Dave McClure, moderating a panel of tech journalists / startup PR folks, on how to pitch stories.
startup  marketing  pr  publicity 
september 2010 by charliepark
How to Pitch A Tech Blogger
Solid overview of the who, what, why, and how of pitching stories to reviewers at TechCrunch, RWW, etc.
startup  marketing  pr  publicity 
september 2010 by charliepark
The Scrappy Interaction Design Checklist (You Need This)
From Cindy Alvarez. A great overview (and PDF template) of the interactions startups need to plan for.
startup  interaction  design  interactiondesign 
september 2010 by charliepark
How We Doubled Our Conversion Rate In Two Days (AppSumo Blog)
A great overview of how Noah tweaked to increase conversions from 1.5% to 3%. Some good, specific examples.
optimization  ab_testing  webapp  startup  conversion  funnel 
august 2010 by charliepark
How to estimate Lifetime Value; Sample cohort analysis
The Lightspeed Venture Partners Blog on how to use a cohort analysis. I'm still working on getting my admin dashboard to create these on the fly.
business  cohortanalysis  startup 
july 2010 by charliepark
Mission Social
"A unique shared workspace for social enterprises"
startup  incubator  coworking  sanfrancisco 
may 2010 by charliepark
Causium customer acquisition / business model
"Instead of simply giving away a teaser product, we charge a micro-payment of $10 for its 10-user starter licenses and then donate all proceeds to charity."
freemium  causium  bizdev  startup 
may 2010 by charliepark
How water will play out in the U.S.
I think water capture/re-use tech will end up being *wildly* profitable. Also note Inconvenient Truth comments re: glaciers melting, preventing water access to millions in SE Asia.
water  startup 
may 2010 by charliepark
Rude Q&A
When you're contemplating an exciting new idea, you don't want to hear questions that might contradict your concept. And of course, that's exactly when you need the biggest, baddest, smartest, devil's advocate to challenge all your assumptions.
entrepreneurship  startup 
february 2010 by charliepark
Andrew Payne: Startup Equity For Employees
A solid overview of equity at startups. For future reference.
startup  vc  employee  compensation  equity 
january 2010 by charliepark
Our Shortcomings | GiveWell
I had a chip on my shoulder about GiveWell from a few years back, when they astroturf'd MeFi. But I really admire this: They have a page on their site where they list their shortcomings — the date, the issue, the resolution. Very cool.
startup  humility  entrepreneurship 
december 2009 by charliepark
5 warning signs: Does A/B testing lead to crappy products? | Andrew Chen (@andrew_chen)
1. Risk-averse design
2. Lack of cohesion
3. Quitting too early
4. Customer hitchhiking
5. Metrics doesn’t replace strategy
ab_testing  testing  startup  strategy 
august 2009 by charliepark
Redeye VC: After the Techcrunch Bump
A great write-up explaining how to perform a cohort analysis.
cohortanalysis  strategy  startup 
november 2008 by charliepark
Seth's Blog: The secret of the web (hint: it's a virtue)
The irony of the web is that the tactics work really quickly. You friend someone on Facebook and two minutes later, they friend you back. Bang.

But the strategy still takes forever. The strategy is the hard part, not the tactics.
entrepreneurship  startup  strategy 
august 2008 by charliepark
ideas are just a multiplier of execution - O'Reilly ONLamp Blog
"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions."
startup  entrepreneur  execution  ideas  web2.0  entrepreneurship 
august 2008 by charliepark
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